In this thorough guide, we’ll cover the different areas of laundromat marketing that you should focus on if you want to grow a thriving business. From developing an effective laundromat website to creating loyalty programs, this guide will cover it all. And while implementing everything in this guide might feel overwhelming, it doesn’t have to happen all at once. Start with the areas you’re most comfortable with and slowly add from there.
How to Market Your Coin Laundry Business
Before You Invest In Marketing Your Laundromat...
Make no mistake, marketing your laundromat will be an investment. You’ll have to invest money, time, and energy learning how to effectively draw new customers into your operation. Even if you outsource it, marketing is not an entirely passive endeavor.
However, before you invest in marketing your laundromat, there is something critical that you MUST DO FIRST!
Pretend with me that you own a laundromat and invest money into marketing in order to draw in new customers. And, low and behold, it works! New customers come in! But… when they do, the laundromat is dirty, a few machines are broken down, a homeless person is sleeping on a bench, it smells a little funny, and the attendant sits on their phone and ignores them when they walk in.
Let me ask you, did your marketing work? Well, yes and no. Yes because you got someone to come to your business. But no because they probably will never come back and, even worse, they will probably tell other people not to go to your laundromat.
I tell you this technically fictional (although all-to-common) story to illustrate the importance of making sure your business is ready for customers before you spend the time, money, and energy to bring more in. Take care of what you have first, and then, once you’re proud of what you have, invite others in with your marketing efforts.
Become a laundromat pro today to learn how to be a top-notch operator!
Define Your Customer Avatar
A customer avatar is essentially a description of your ideal customer. It’s important to define this before you start marketing because it will help you create content and campaigns tailored specifically to the type of laundromat customers that you want to attract.
When outlining your customer avatar, consider their demographic details (age, gender, location, etc.), as well as their preferences and psychographic traits (values, lifestyle, interests, etc.). Also, consider their laundromat habits—what services do they need? How often do they come in? What times of day are they most likely to visit the laundromat?
You can use this customer avatar as you create content and campaigns tailored specifically to your ideal laundromat customers. Doing so will help you attract the right people and ensure your laundromat is full of the customers that are most likely to become loyal, regular laundromat visitors.
Have the Best Laundromat Website in Your City
If you want to have the best laundromat website in your city, there are a few things you need to do. We’ll get into what those things are in this article. But, before we do, I want to stress that your business website can communicate to visitors that you have the best laundry service in town. A quick survey of most laundromat websites will reveal the opportunities that having a professional website will present in the laundromat industry.
If you stick around to the end, I’ll show you how you can build your own professional website for just the cost of the domain and website hosting. Or, if you prefer, I’ll show you how we can build you a mobile-first, SEO-optimized laundromat website fast.
Start by creating a website that is responsive and mobile-friendly
When embarking on a new website design project, mobile compatibility should be one of the most important considerations. When a mobile-first website is created, not only will it provide mobile users with an optimal experience – being responsive, mobile compatible, and easy to navigate – but also will allow desktop users to access the same website without any problems.
Mobile-friendly websites are essential as they can increase web traffic and improve search engine rankings by ensuring mobile usability metrics are met. Additionally, mobile-friendly websites can generate more leads than those that aren’t, encouraging more visitors to engage with content and stay on the website longer. They can even enhance the user’s experience by adding location-based options like click-to-call or click-to-directions for easy access to phone numbers and directions, respectively.
Since most people will access your website on their phones, having a mobile-friendly website is essential to making a great first impression. Your website will also help you shape the image of your laundromat business in the eyes of your website visitors. Demonstrate professionalism and establish trust in your laundromat business by having a mobile-optimized website.
Use bright colors and images to make your website stand out
For businesses looking to make a lasting impression on the internet, the use of bright colors and imagery is essential. Effective design not only captures attention and enhances the overall aesthetic of a website but also acts as a powerful tool for communication and boosts user engagement.
Bright colors are particularly effective for conveying emotion and prompting users into taking action. Colors can communicate different things about your business to your website visitors. For instance, blue connotes intelligence, honesty, and serenity. You can learn more about how color and branding affect your customer experience here if you’re interested in reading more.
Adding relevant images to your website can help emphasize certain aspects of your product or service while providing context which is usually lost in words alone. The combination of vivid colors and attention-grabbing visuals helps to create a cohesive experience while making sure that visitors remember your business above all others.
Using high-quality stock images related to laundry and laundromats can give your website a professional look and feel and are appealing to visitors. Take it up a notch by mixing in high-quality photos of your laundromat to add a personal touch and let them see what they can expect when they visit your laundromat locations. Photos of your facility, staff, and even members of the community (with their permission) will help create a strong connection between a website visitor and your laundromat.
Include all the important information about your laundromat, such as hours, location, and services offered
You must include all of the relevant information on your website. It must be easy to find and relevant to your business. Be sure to include the following information at a minimum:
1. Logo
2. Who you are
3. Services you offer – Self-serve-only, wash and fold service, laundry pick-up and delivery, dry cleaning services
4. Location – Include the complete address of your laundromat locations
5. Hours of Operation – Clearly state the store hours
6. Prices – Including pricing on washers and dryers helps set up customer expectations. It also helps if you include what payment options customers will have to pay with, i.e. cash, coins, credit card, apple pay, etc.
7. Contact Information – Include a contact page or have your contact information at the bottom of the home page.
SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. Including all of the relevant information about your website, as well as having a complete and active Google Business Profile will help your laundromat rank at the top of Google when people search for your laundry services.
For a laundromat business, SEO is essential in order to attract new customers. Laundromats are often competing against large chains and other local businesses for attention, so it’s important to use all available methods to increase visibility.
SEO can be achieved through optimizing content, building backlinks, and using keywords relevant to your business. By focusing on these strategies, you can improve your website’s ranking and bring in more customers.
Make it easy for customers to contact you by providing a phone number, email address, and form submission on your website
Providing customer service is an essential part of any business. The easier it is for customers to contact you, the more likely you are to build relationships and foster customer loyalty. Having a phone number, email address, and form submission on your website makes it easy for customers to contact you with any inquiries or concerns.
Doing so not only benefits the customer, but also gives you the opportunity to quickly address their needs and thus create positive experiences that they can associate with your company. This can be even more effective than using traditional customer service methods such as mailing out surveys or emails.
By having all of your contact information available on your website, you provide customers with a seamless experience that allows them to reach out without needing to search or work through bureaucratic barriers. Not only does this make life easier for customers, but it can also significantly increase sales by fostering better relationships and trust between you and your customers.
Use social media to promote your laundromat website and connect with potential customers
Social media can be a powerful tool for businesses looking to promote their websites. With the use of platforms like Facebook, Instagram, and Twitter, laundromats can share valuable information with their customers and build a connection with the community. For example, owners can post images or videos that feature new machines or laundry services, run advertisements to announce discounts on certain services, and provide updates on any changes to policies at the store.
Additionally, social media can be used to create polls so owners can learn what kinds of improvements their customers would like to see, or share more specific details about their services such as time slots when machines are less busy. The reach of social media is vast, so it’s important for laundromat owners to make sure they’re using all of its potential benefits in order to connect with their customers in meaningful ways. Doing this will help them foster stronger relationships with those who use their website and attract new customers. Therefore, social media should be used as an effective tool for helping laundromats grow and thrive.
Moreover, active engagement with potential customers by responding promptly to posts and messages would also strengthen one’s customer relationship building an attractive brand presence. Ultimately businesses should look towards creating content that adds real value from the customer’s perspective thus laying a solid foundation for converting leads into loyal patrons. This strategy will prove crucial in sustaining interest organically by taking advantage of today’s digital landscape that revolves around connectivity through social platforms. By leveraging these tools laundromat owners can assure consistent patronage while increasing visibility and reaching out to newer prospects in the community without fail.
If running social media accounts for your business feels overwhelming, check out our Pro Member Perk with Centers Social. They specialize in managing social media accounts for laundromat businesses.
Conclusion and FREE Gift
By following these tips, you can create a website that will make your laundromat stand out from the competition and encourage customers to visit your business. Keep in mind that it’s important to continually update your website with fresh content to keep your customers interested and engaged. Additionally, use social media to connect with potential customers and promote your website. With a little effort, you can create a website that attracts new customers and helps boost your bottom line.
I mentioned at the start of the article that I would tell you how you can build your own laundromat website for free with only the cost of the domain and website hosting (even if you don’t know what those are yet!). We created a free course on how to build a mobile-friendly, SEO-optimized, professional website for your laundromat business! Just click the button below to get started!
If you’re more in the camp of wanting to have a website built for you, we can set you up with a professional website that will wow your customers. Check out http://www.laundromatresource.com/getonline for more information.
Whichever path you take, your website is the cornerstone of your laundromat’s online presence. Make sure it represents your business well and converts visitors into customers!
How to Attract New Customers with Discounts and Promotions
Laundromat Discounts and Promotions
If you own a laundromat, then you know that attracting new customers can be a challenge. In order to stand out from the competition, you need to have an effective marketing strategy. One way to do this is by offering discounts and promotions at your laundromat. By doing so, you’ll not only attract new customers, but you’ll also keep your existing ones coming back. Keep reading to learn more about how you can use discounts and promotions to market your laundromat business.
People are always looking for ways to save money on their laundry. One way that you can use this desire to benefit your business is by offering discounts and promotions at your coin laundry. Below are some ideas for how to market your discounts and promotions. After we talk about the ideas, I’ll help you formulate a plan on how to implement them.
1. Run a social media contest
Encourage your customers to take pictures of their laundry and use a specific hashtag. The person with the most creative picture will win a discount at your laundromat. You can run this on the most popular social media platforms that your customers use.
2. Offer a loyalty program
Give your customers a card that they can get stamped every time they do their laundry at your laundromat. After 10 stamps, they will receive a discount on their next visit.
3. Give a percentage off for referrals
Offer your customers a discount if they refer a friend or family member to your laundromat. Deploy a sales force of your customers in the community to grow your business more rapidly.
4. Have a special promotion day
Choose one day each week or month where you offer discounts on laundry services. This could be a “discount day” where all laundry is 10% off, or a “bulk laundry” day where customers receive a discount for doing multiple loads of laundry at once. You can also host a one-time grand opening event when you first build a new laundromat or buy your business.
5. Give a freebie with purchase
Include a small promotional item (such as a laundry bag or detergent sample) with every purchase made at your laundromat. You can even offer a free wash periodically or when certain criteria are met.
Pay attention to what attracts your target demographic and design your laundromat marketing toward them. By offering discounts and promotions, you can attract new potential customers and create loyal customers for your laundry business!
Why Offer Discounts and Promotions?
Not only will discounts and promotions increase your customer base, but they can also be used as a tool for marketing your laundromat. By running social media contests, offering loyalty programs, hosting a grand opening celebration, or giving out freebies with purchases, you can generate buzz and get people talking about your business. When done correctly, discounts and promotions can be powerful marketing tools that will help you to achieve your business goals.
Marketing Your Discounts and Laundromat Promotions
Another idea is to offer a loyalty program. Give your laundromat customers a card that they can get stamped every time they do their laundry at your laundromat. After 10 stamps, they will receive a discount on their next visit.
You could also give a percentage off for referrals. Offer your customers a discount if they refer a friend or family member to your laundromat. Another option is to have a special promotion day. Choose one day each week or month when you offer discounts on laundry services. This could be a “discount day” where all laundry is 10% off or a “bulk laundry” day where customers receive a discount for doing multiple loads of laundry at once.
Running paid Google and Facebook ads can spread the word quickly about your promotions and discounts. These are the most common platforms that a laundromat owner might advertise on, but you can experiment with other social media platforms, too.
You can also spread the word offline by compiling flyers or other promotional materials to attract more customers. Leaving flyers in mailboxes or at local small businesses where your laundromat customers live can be a great way to spread the word, too.
Having a visible sign on your store, and a solid website, coupled with your advertising plan will bring more people through your door. Just be sure that your laundry equipment is working, your store is clean, and your plan makes sense.
Finally, you could also give a freebie with a purchase. Include a small promotional item (such as a laundry bag or detergent sample) with every purchase made at your laundromat.
How to Implement Discounts and Promotions
When implementing discounts and promotions, it’s important to have a plan in place. First, you’ll need to decide what type of discount or promotion you want to offer. Once you’ve done that, you’ll need to come up with a way to market it. This could involve creating social media posts, handing out flyers, or running ads in local publications. It’s also important to set some guidelines for your discounts and promotions. For example, you’ll need to decide how long the discount will be valid, how many times it can be used, and who is eligible to receive it.
Once you’ve created your plan, put it into action and start marketing your discounts and promotions. Keep track of how well they’re working and make changes as needed. Always be on the lookout for new and innovative ways to market your laundromat and attract new business.
Summary of Using Discounts & Promotions to Grow Your Laundry Business
Discounts and promotions are a great way to attract new customers and keep existing customers coming back. By offering discounts and promotions, you can generate buzz for your business and get people talking about your laundromat. When done correctly, they can be powerful marketing tools that help you achieve your goals. So what are you waiting for? Get started today and see the results for yourself!
Using Social Media to Connect With Customers
Laundromats can use social media to connect with potential and current customers, as well as promote their business. Platforms such as Facebook, Twitter, and Instagram offer opportunities to share photos and information about specials, new services, or upcoming events. Laundromats can also use social media to respond to customer inquiries or complaints
If you’re looking for ways to connect with customers and promote your laundromat, using social media is a great place to start. Platforms such as Facebook, Twitter, and Instagram offer opportunities to share photos and information about specials, new services, or upcoming events. Laundromats can also use social media to respond to customer inquiries or complaints. Not sure where to start? Check out these tips for using social media as part of your laundromat marketing strategy.
The Benefits of Using Social Media for Laundromats
Social media provides a great way for laundromats to connect with potential and current customers. Social media is a free or cost-effective way to reach a wide audience that is targeted to your business.
Perhaps the biggest benefit of using social media for your laundromat is to strengthen your presence on search engine results pages (SERPs). When someone searches on Google for a laundromat in your area and the results page with the top 10 slots is filled with your website and 4 of your social media pages, that’s 4 other laundromats that aren’t showing up in your customer’s search. Plus, when you show up 4 or 5 times, your laundromat will look far superior to any other laundromat in your area.
Social media can give your laundry business organic reach and help you get in front of your customers in a way that other methods of advertising can’t. Let’s talk about some ways that you can use social media to grow your business.
5 Ways to Use Social Media to Connect with Customers
1. Use social media to share photos and information about your laundromat, specials, new services, or upcoming events. This will allow your customers to stay up-to-date on what’s going on at your business. One of the keys to successfully using social media to promote your business is to foster rapport with your laundromat’s community. The goal of your social media interactions should be to build relationships and trust with your community.
2. Use social media to respond to customer inquiries or complaints in a timely manner. Customer complaints should be addressed as soon as possible, and social media provides a great platform for doing so. By responding to customer inquiries or complaints promptly, you show that you care about your customers and their experience at your laundry business. My best tip for dealing with customer complaints is to lead with empathy. Try to understand them and why they are feeling the way they are before you respond. Let that understanding guide your response.
3. Use social media to run promotions or contests that encourage customers to visit your laundromat. Promotions and contests are a great way to generate interest in your business and get people through the door. They also encourage customers to interact with your social media posts, which can help to increase your visibility. Finally, they also foster loyalty with your current client base.
4. Use social media to share positive customer reviews and testimonials. Customer reviews and testimonials are powerful social proofs that can help to build trust with potential customers. When considering using social media to promote your business, be sure to seek out positive reviews and testimonials that you can share. Many people decide where they’re going to do business based on what other people say about the business. So, provide a great service and share what people are saying about your business!
5. Use social media to connect with other businesses in your community that complement your laundromat business (e.g., dry cleaners, tailors, etc.) and groups of potential customers (e.g., Facebook groups). Connecting with other businesses in your community can help to generate referrals and promote a sense of partnership. Joining relevant groups on social media is also a great way to get your business in front of potential customers who may not be aware of your laundromat. Offer the moderators of local groups perks for promoting your business in their group. Influencer marketing is very powerful!
3 Ways to Use Social Media to Promote Your Business
When it comes to promoting your laundromat on social media, there are a few different ways to approach it.
First, consider creating content that showcases your services and offerings. This could be in the form of photos, videos, or blog posts. You can also use social media to share information about special deals or promotions you’re running.
The photos, videos, and blog posts should consist of high-quality content that will appeal to your target audience. In other words, don’t just post any old thing – make sure it’s something that your customers will actually want to see.
For example, you can take photos and videos of your laundromat in action and post them on your social media channels. This is a great way to show potential customers what your business is all about and what they can expect when they visit. You can also write blog posts about topics that would be of interest to your target audience, such as tips for doing laundry more efficiently or the best ways to remove tough stains.
Another great way to promote your laundromat on social media is to get involved in conversations related to your industry. This could be done by joining relevant Facebook groups or Twitter chats, or by commenting on blog posts written by other laundry businesses.
Three examples of relevant Facebook groups are ‘Laundromats’, ‘Dry Cleaners’, and ‘Tailors’. Three examples of relevant Twitter chats are ‘#laundrychat’, ‘#drycleaners’, and ‘#tailors’.
By taking part in these conversations, you’ll be able to show your expertise on the subject and build relationships with other businesses in your industry. This can be a great way to generate leads and get your business name out there.
Finally, consider using social media ads to reach a wider audience. Digital marketing on social media platforms like Facebook and Instagram offers a variety of ad options that can be tailored to your specific marketing goals. Facebook ads, for example, can be targeted to people based on their location, age, and interests.
Instagram ads are a bit different in that they’re shown as sponsored posts in people’s feeds. They can be just as effective as Facebook ads, though, so it’s definitely worth considering if you’re looking to reach a larger audience.
If you’re feeling extra creative and fun, and if you can bust a move, maybe try having some fun on TikTok to draw people into your business.
Social media campaigns can be a great way to reach new customers and promote your laundromat business. By following the tips above, you’ll be well on your way to success.
How to Use Social Media to Respond to Customer Feedback
Laundromat owners can use social media to respond to customer inquiries or complaints. This is a great way to show that you’re responsive to customer feedback and concerned about providing a good experience. Additionally, responding to customer feedback on social media can help to build trust and credibility with potential and current customers.
You can respond to your customers by leaving comments on their posts or by sending them private messages. If you receive a negative review or comment, try to respond in a constructive and professional manner. This will show that you’re willing to listen to feedback and make changes where necessary.
It’s also important to monitor your social media channels for any mention of your business, even if it’s not directed at you. This could be in the form of a positive review, a negative comment, or simply a mention in passing. If you see something, make sure to respond accordingly. You can use a free service like Google Alerts to monitor your brand mentions online.
By taking the time to monitor and respond to customer feedback on social media, you’ll be able to show your customers that you’re invested in their experience. This can go a long way in building relationships and attracting new business.
Examples of Great Laundromat Social Media Pages
As we mentioned, having a great social media presence can drive traffic to your store and give you more customers. Most laundromats don’t do a great job at this, but some wield their internet savvy to promote their company, show off their team, and convert sales from their ideal clients.
Glidewash in Arizona has a clean Instagram profile of still images. They stay on brand and do a great job connecting with their customers.
The best example I can think of is the Laundry Room in Culver City. They have an incredible Instagram account. The photos are great, but they also use creative captions and hashtags to connect with their customers. They also post videos of their store and team members, which is a great way to show off their personality. They really shine in their repertoire of short videos.
Finally, The Folde does an excellent job of promoting its specials and services on Twitter. They also post helpful laundry tips and show their store in a positive light.
All of these laundromats have one thing in common: they’re using social media to connect with their customers and promote their businesses. If you want to see success with your own social media efforts, take some cues from these examples.
Done-For-You Social Media Management
If the idea of managing social media accounts in addition to running your normal business seems overwhelming or not worth your time, consider hiring out the management of your social accounts to an agency that specializes in doing just that. A good agency should understand how to leverage social media platforms to connect with your customers.
If you’re interested in checking out a laundromat-specific social media management company, check out Centers Social. They offer a Pro Perk for the Laundromat Resource Pro Community that exceeds the value of the cost to join. Basically, if you want social media management for your laundromat(s), you can access the Pro Community free PLUS receive a discount on top of that. Check out the Centers Social Pro Perk and all the other perks of joining the pro community!
Summary of Using Social Media to Grow Your Coin Laundry Business
Overall, using the proper social media strategy is a great way to connect with customers, promote your business, and respond to customer feedback. By taking the time to create interesting and engaging content, you can reach a wide audience and build relationships with potential and current customers.
Additionally, by monitoring and responding to customer feedback on social media, you can show your customers that you’re invested in their experience. Ultimately, using social media is a great way to connect with customers and promote your business.
5 Laundromat Marketing Tips For Opening Your Laundromat
If you’re planning on opening a laundromat or taking over an existing laundromat, you’ll need to make sure your marketing strategy is on point. Gone are the “Field of Dreams” days of “If you build it, they will come.” You’ll need to invest a little more time, energy, and even money into marketing your laundromat when you first open. Use these five tips to help you get started:
1. Establish a strong online presence for your laundromat.
2. Develop a solid marketing strategy.
3. Get involved in your community.
4. Offer incentives and discounts.
5. Make a great first impression on the community with a business grand opening.
By following these tips, you’ll be well on your way to attracting new customers and growing your business. We’ll go through each of these individually to make them as practical as possible.
Establish a strong online presence for your laundromat
When you’re first opening a laundromat, it’s important to make sure you have a strong online presence. Your website should be up-to-date and informative, and you should be active on social media platforms like Facebook, Instagram, and Twitter. This will help potential customers learn more about your business, and it will also make it easier for them to find you when they’re searching for a laundromat in your area.
In addition, make sure that you have a complete Google Business Profile. This will help you to be found on Google when people search for laundromats in your area. It will also put you on the map, literally, of Google maps. This step alone will drive free traffic to your laundromat business.
Develop a solid marketing strategy
When you’re first starting out, it’s important to develop a solid marketing strategy. You’ll need to decide who your target market is and what methods you’ll use to reach them. Some common marketing methods include print ads, online ads, direct mail, and word-of-mouth. Figure out which method or combination of methods will work best for reaching your target market, and then invest time and money into making it happen.
The best online ads to invest in for a laundromat are Google AdWords and Facebook ads. Google AdWords are the ads that show up on the top and sides of a Google search. They are pay-per-click, which means you only pay when someone clicks on your ad. You can set a daily budget, so you never have to worry about overspending. Facebook ads are also pay-per-click, and they allow you to target a specific audience with your ad. For example, you could target people who live in your city and are interested in laundry services.
Get involved in your community
One great way to market your laundromat is to get involved in your community. Sponsor local events, partner with other businesses, and host charity fundraisers at your laundromat to help raise awareness of your brand. Getting involved in the community will not only help you market your business, but it will also make you a more recognizable and trusted presence in the area.
Offer incentives and discounts
Give your customers a reason to choose your laundromat over others by offering coupons, discounts, and loyalty programs. By offering these incentives, you’ll be more likely to attract new customers and keep them coming back.
Some incentives you can offer are discounts for first-time customers, discounts for referrals, and loyalty points for every dollar spent. You could also offer a free laundry bag or detergent with the purchase of a certain amount of laundry. Get creative with your incentives, and make sure they’re attractive to your target market.
Make a great first impression on the community with a grand opening
Make sure your grand opening event is well-planned and publicized to generate excitement and draw in customers. This is your chance to make a great first impression on the community, so take advantage of it!
Some ideas to make sure your grand opening event is a success are to partner with other businesses, offer discounts and giveaways, and have fun activities for kids. You could also host a ribbon-cutting ceremony or a grand opening celebration to really draw attention to your event.
Summary of Marketing Your Laundromat's Grand Opening
By following these tips, you’ll be well on your way to attracting new customers and growing your business. Establishing a strong online presence, developing a solid marketing strategy, getting involved in your community, and offering incentives and discounts are all great ways to market your laundromat. And finally, don’t forget to make a great first impression with a well-planned grand opening event. With these tips in mind, you’re sure to succeed in the laundry business.
Now that you know some tips for marketing your laundromat, it’s time to get started! Use these tips to create a marketing plan and start promoting your business. soon, you’ll be on your way to a successful grand opening.
Setting Up Google Business Profile
Benefits of Google My Business
There are many benefits to setting up a Google Business Profile account for your laundromat business. In today’s world, when people are looking for a new place or business to go to, they pull out their phones and search for information and ratings first. Having a Google Business Profile setup is vital in making sure your laundromat shows up and provides accurate and relevant information for your potential customers.
Some of the key benefits of GBP include:
Increased Visibility Online
With a GBP account, your laundromat will be more visible to potential customers online. This is because GBP profiles appear prominently in Google search results, and they also come with a free Google Maps listing. This means that more people will be able to find your business and learn more about it.
For example, if someone searches “laundromats near me”, Google may provide a few options of laundromats around the area of the searcher, showing the GBP profile. You want yours to show up on this screen providing the searcher with all of the relevant information they need.
Impactful First Impressions
GBP provides you with the ability to make impactful first impressions with prospective customers. You can add essential information such as a phone number, store operating hours, and website if you have one. You can set up a Frequently Asked Questions (FAQ) section to help answer those most frequent questions customers have and provide all the information they need right there accessible to everyone.
GBP also lets you add photos and your store logo to set your store up for a great first visual impression. Take high-quality photos and stand out from your competition. Not all businesses take advantage of this opportunity and this is a great way to differentiate from the crowd.
Improved Customer Engagement
A GBP account can help you improve customer engagement with your business. You can connect with your customers directly via direct messages and also enable automatic messages. Your customers can leave reviews, ask questions, and engage with you directly. Additionally, you can use GBP to share news and updates about your business, special offers, and events which will help keep customers engaged and in the loop on what is happening at your business.
Greater Control Over Your Online Presence
With a Google Business Profile account, you have greater control over your online presence. You can edit your business information, add photos and videos, and respond to customer reviews. This gives you the ability to shape how potential customers see your business, and it also makes it easy for customers to get in touch with you if they have any questions or concerns.
Customer Insights
GBP provides you with analytics on how customers are interacting with your account. You can see what keywords customers use to find your GBP which can be insightful when it comes to online marketing material. It will provide insights into calls, reviews, messages, bookings, and more.
As you can see, there are many benefits to setting up a GBP account for your laundromat business. So let’s go over how you can do it!
How to Set Up a Google Business Profile Account for Your Laundromat
Setting up a Google Business Profile account for your laundromat is easy! Just follow these simple steps:
1. Go to Google Business Profile
2. Click on “Manage Now”.
3. Create your profile. Fill out the “Business Name” and “Business Category” fields.
For the “Business Category” field, type in “Laundromat” or “Laundry Service”, whichever works best for your store. Click “Next”.
4. Next, fill out your business address.
5. Next, answer if you provide deliveries or home and office visits. If you have a pickup and delivery business, choose yes.
6. Next, add your contact information. Add the best phone number for your business and include your website URL. If you don’t have a website, Laundromat Resource would love to help get you online with a website! Having a strong online presence has never been more important than now. Check out what we offer here.
7. Next, choose if you want updates and recommendations from Google for your business.
8. Next, verify your business. Enter your name and Google will send a postcard with a verification code to the address you provided. This could take up to 5 days to arrive. You can continue to create your profile.
9. Next, add your business hours. Click the tab on the days you are open and fill out the appropriate times. Make sure the information is accurate.
10. Next, chose whether you want to add messages to your account. This is a great feature for communicating with your customers. Learn more about this feature here.
11. Next, add your business description. Make sure to include what your laundromat offers, what sets you apart from other local laundromats, and anything else that would be helpful for your customers.
12. Next, add photos. When adding photos, make sure to include high-quality photos to set yourself apart from the competition. Great photos make an excellent first impression!
13. Next, choose if you want to start advertising now or not. We will skip this step for now.
14. If you don’t have a website yet, Google will give you options to purchase a domain from them in this step. We will skip this for now though.
15. The last step informs you that once you are verified, customers will begin to see your edits. Make sure when that postcard comes to go back to your Google Business Profile and enter the code provided to you.
And that’s it! You have officially created your Google Business Profile. Setting up a GBP profile is essential for any laundromat business. It allows you to control your online presence, provides customer insights, makes it easy for customers to get in touch with you, and more. So make sure to follow the simple steps provided to set up your account today!
How to run Facebook and Google Ads for a Laundromat
Facebook and Google Ads are great ways to reach laundromat customers who fit your ideal customer avatar. By targeting specific demographics, locations, interests, and more with these ads, you can ensure that the people you are reaching with your message are actually laundromat customers.
A self-service laundromat is going to be best served by running search-based ads like Google ads. These ads are triggered when someone searches for laundromat services, and they will be most effective when coupled with comprehensive SEO practices. Showing up at the top of Google search results and on the map app will drive more customers to your self-serve laundromat.
Facebook is a great platform to run ads targeted at laundromat customers too. These tend to be more effective for laundry drop-off services and laundry pick-up and delivery services. These services are searched by potential customers less often and so running an ad on a social media platform such as Facebook can introduce your target avatar to the availability of these services and drive them to a page on your website where they can learn more information and place an order.
When running Facebook or Google Ads for a laundromat, there are a few key things to keep in mind. First, make sure your laundromat branding is on-point and consistent across all ads. This will help with customer recognition and build trust in your laundromat over time. You’ll want their online experience of your business to match their real-world experience with your business.
Second, use eye-catching visuals that will draw people in and get them interested in learning more about your laundromat. Stand out from the crowd and wow people. It will make them more aware of your service and begin building the trust that is necessary to convert them into loyal customers.
Finally, create compelling ad copy that speaks to the laundromat customer you’re targeting and highlights the value your laundromat provides. Since you know your target avatar, use language that is compelling and action-oriented.
Giving practical step-by-step ways of creating and running Google and Facebook ads here would not be productive as the platforms and methods of advertising change consistently. However, there are plenty of resources out there to help you learn how to create and run advertising campaigns for you. There are also plenty of agencies that will run those campaigns for you. The main point is that you need to get started.
Marketing Your Laundromat
There are a lot of things you can be doing to effectively market your laundromat. But, as I said in the beginning, don’t feel the need to start all of them at once. Systematically build your marketing in a way that leads to you reaching your potential customer base effectively and efficiently.
This guide has many great ideas for how to market your laundromat, but it is not an exhaustive list. You will only be limited by your own creativity and your courage to try new ways to reach and attract new customers to your coin laundry business.
Hopefully, this guide has served to get you started in presenting your laundromat as a professional business. Operate as such and watch your business grow!
