In this week’s show we’re joined by Brittany Centers, founder of Centers Social, to get a little more social with our laundromats. If you’ve ever wondered how to utilize social media for your laundromat business, this is the episode for you!

In this episode, Brittany and I discuss:
* How to use social media for your self service laundry business
* How to use social media for your wash-dry-fold laundry business
* How to use social media for your pick-up and delivery laundry business
* What platforms you should be on
* Tik Toc for laundromats
* #1 thing businesses do wrong on social media
* Facebook for laundromats
* Instagram for laundromats
* Twitter for laundromats
* Getting found on Google
* What to do with social media when you’re just starting your business

And more!

Listen To The Podcast Here

Watch The Podcast Here

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By Laundromat Owners.
For Laundromat Owners.

Today's Sponsors

AtmosphereTV We’re brought to you today by my friends at AtmoshereTV! Now You may have heard my interview a few months back with Mike Kelly from AtmosphereTV where we talked about what a simple change in content on your TVs can do for your laundromat by getting depressing news stations OFF and something much more fun, entertaining, and family-friendly ON.  Since then, Atmosphere has grown to 50+ channels included in their service with everything from Surfing Dogs to Extreme sports, hilarious fails, and jaw-dropping videos from all over the world built specifically for business use. Atmosphere can be used to supplement your cable or you can completely cut your expensive cable bill and use Atmosphere 100% FREE saving thousands a year! Use my code RESOURCE when you check out or click the link or image to have your setup fee waived or contact [email protected]Atmosphere.tv for more information!

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    Episode Transcript

    what’s up guys it’s jordan with
    laundromat resource podcast and this is
    show 73 and i’ll pump you here today
    because today we’re going to get social
    we got brittany centers on the podcast
    today talking about how you can utilize
    social media to help you improve your
    business we haven’t done an episode like
    this yet and it was it’s super good
    you’re gonna love it tons of practical
    tips
    tricks on how to
    manage your social media what you should
    be posting what platforms you should be
    on you know what your goal should be we
    go through a ton of stuff on this it’s
    really really good episode uh with
    brittany today so you’re gonna love it
    uh real quick before we jump into it
    with brittany i want to just take a
    second i haven’t really done this in a
    little while but welcome a bunch of the
    new members a ton of you guys have been
    signing up every single day it’s been
    like seriously wild to see how fast uh
    everything’s been grown it’s been pretty
    crazy but a few of you guys have posted
    over the last few days on the new
    members introduction forum which you
    should go check out
    laurentimeresource.com forums click on
    the new member introductions go
    introduce yourself to the community over
    there and uh you know that link all the
    other links from this whole episode will
    be in the show notes which you can find
    at laundromat resource dot com slash
    show 73 or if you’re on youtube all
    those links will be down below in the
    description so quick i just want to say
    welcome to caleb michelle scott steven
    jonathan chris tara kelsey and more
    that’s just in the last week or so
    more uh just so cool over there make
    sure you’re heading over there and going
    to meet those guys introduce yourself
    welcome them to the community and uh
    then jump into some of the other forums
    that we have over there we have a bunch
    of forums
    over there commercial real estate we
    have a financing forum we have
    laundromat general
    forum we have a repairs forum go jump
    over there join some conversations ask a
    question answer a question just a quick
    highlight of some of the conversations
    going on over there in the laundromat
    forums we’re talking about coin
    collections contingency verbiages uh
    what to do with old inventory laundromat
    insurance laundromat business plans
    equipment inspection companies for due
    diligence demographics in australia
    pretty crazy um
    ideas for a small space there’s all
    kinds of app or credit card i mean
    machine price there’s bookkeeping
    franchise mod i mean there’s a lot of
    conversations happening uh over there on
    the forum so go jump in there whether
    you have similar questions and you want
    to jump into conversation or maybe you
    have something to contribute to those
    discussions go be a part of it and uh
    man it’s what makes everything that’s
    happening at laundromat resource
    worth it you know we can give a ton of
    information over here and it’s all good
    and helpful
    but by far the thing i get most excited
    about is when i get to connect with you
    guys and when you guys get to connect
    with each other and we’re all helping
    each other elevate our businesses taking
    us to the next level uh together so jump
    in over there uh and there’s there’s
    more conversations going on in the other
    forms that’s just the laundromat forum
    there’s discussions going on in the
    financing forums and the uh commercial
    real estate forum and all kinds of stuff
    going on over there so go check it out
    laurentresource.com
    forums over there also just real quick i
    want to point you to laundromat
    resource.com events
    we have stuff going on all the time we
    have a live free live webinar every
    single week you can check those out
    over there
    this week if you’re listening to this
    one this is first coming out uh this
    week is on how to buy your first
    laundromat
    next week
    very cool very excited to have the human
    laundromat encyclopedia himself andrew
    cunningham is going to be joining me for
    the webinar on how to sell your
    laundromat for the most money all right
    so whether you own a laundromat you’re
    thinking about selling now or if you own
    a laundromat and you may sell someday or
    if you’re thinking about buying a
    laundromat there’s going to be tips for
    everybody no matter what phase you’re in
    and how to sell your laundry map for the
    most money how to get it prepped what
    you should be doing before you buy your
    laundromat to prep it to sell it for the
    most money what you should be doing when
    you own your laundromat to make it worth
    the most to raise the value the most
    when you are ready to sell it and
    obviously what you should be doing when
    you’re actually prepping it to sell so
    super cool i’m like super excited about
    that and there’s going to be a pretty
    big announcement coming on that live
    webinar which i’m very very excited
    about that’ll be the first place that
    goes out and then you’ll start hearing
    about it you know it’ll start trickling
    out other
    avenues too so anyways load of
    myresource.com events we got stuff going
    on all the time so
    join us check it out
    super cool okay uh man i am just super
    excited for this conversation with
    brittany i thoroughly enjoyed it and
    learned a lot about social media and
    laundromats um
    i’ve always struggled with what do i do
    with uh what do i do with a facebook
    page or an instagram account for a
    laundromat who’s going to follow that
    and why and what should i be
    communicating with them so we get into
    that and a whole lot more in this
    episode let’s jump into it right after
    this word from our sponsor all right
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    brittany thank you for coming on the
    show how are you doing today
    i’m doing well how are you
    i
    to be honest i’m a little bit nervous
    and let me tell you why i know that you
    well we’ll get there in a second but i
    know you’re from the south
    and
    my family is all from tennessee and i
    get nervous when i talk to people from
    the south because i slowly develop
    my accent back and it starts to come
    back so i’m a little nervous i’m gonna
    be straight up southern by the end of
    this thing but uh
    yes that could you know that could be a
    possibility i know i know i already get
    made fun of for my
    quote unquote accent here anyways
    uh but uh hey why don’t you tell us a
    little bit about who you are because
    this is a little bit of a unique episode
    that i’m very actually very excited
    about and i think are going to help a
    lot of people but why don’t you tell us
    a little bit about who you are
    um well my name is brittany centers and
    i am from kentucky
    um i
    own a marketing company called center
    social and we have over 100 clients now
    and we have over 80 laundry mats that we
    do marketing for
    um we are i started the company in
    like 2014 but legally it was all filed
    in 2015 because i didn’t quite realize
    like what was going to happen
    um
    but the cool fact is is that i’ve never
    been in a laundromat until i started
    marketing one
    this is pretty awesome because that’s
    actually kind of like a lot of
    laundromat owners that i talk about
    i’ve never actually used a laundromat
    until i bought one yes well i’ve been a
    guest speaker i love laundromat shows
    and um
    my husband is a high school teacher and
    he
    um
    we both have slowly realized like
    how amazing wonderments are and we’re
    actually trying to own our own
    laundromat uh
    yeah so we have three boys and
    eventually we’d like to leave each of
    them a laundry mat
    i was thinking you have free labor
    already built in so
    yeah
    yeah how old are they
    five
    two
    and ten months oh my goodness you were
    in the thick of it
    but fun fun ages super fun ages but man
    it’s a lot of work when they’re that
    when they’re that age
    that it is there um the five-year-old
    and my husband are both on fall break
    this week so
    um everybody’s home and i’m not quite
    used to that anymore you can’t handle
    that yeah
    that’s pretty funny um oh man so that
    means we’re gonna have to have you back
    on the podcast at some point
    as a laundromat owner and not as a
    marketing expert so yes um we are
    negotiating right now so hopefully soon
    oh what
    you’re like deep into the process you
    caught the bug
    yes um well so i’ve been marketing
    laundry since um 2016 2017. okay so it’s
    been a long
    i actually started
    with a
    um
    laundry in lexington kentucky but it was
    all speed queen
    okay um and i know
    you know california most of the time is
    dexter like speaking we’ve got a lot of
    speed queen here too
    oh
    um and so i actually since
    i really need to look up the date but
    since 2016 2017 i’ve been doing the
    marketing um for star distributing um
    which is a speed clean
    um distributor
    um
    and still
    you know we’re still doing but um i’ve
    been against speakers at their show and
    everything and that’s how i got
    introduced into the laundry business was
    i met up with michael davis who is the
    owner of star distributing
    and i also own parks king which is a
    global parts
    distributor um
    and
    so i was doing the shows and then it
    just led
    to
    you know other laundry mat owners and
    then some dexter owners were at the show
    and then it led to me being a speech
    speaker at um dexter shows and so it’s
    just gone
    [Music]
    that’s like power power of networking in
    action right there right you get your
    foot in one door and then you just kind
    of work your way all through
    yes now here you are i mean you’re
    probably going to be just overwhelmed
    with people by the end of this thing so
    we
    we are prepared for that um you know
    we’ve been working with a
    major
    distributor
    um
    with like some
    other stuff that’s going on so we hope
    so awesome
    uh all right well take me back a little
    bit so you that’s kind of how you got
    into laundromat marketing can you tell
    me a little bit about your
    background to get into marketing
    marketing
    yes um
    so i
    um went to the university of louisville
    louisville
    uh no more
    okay
    um and i
    was a biology major like from the time
    that i was
    naturally yeah i don’t know four
    um and i was raised in eastern kentucky
    which um
    any thing that you ever have heard about
    eastern kentucky about like dirt floors
    no electricity no shoes whatever you
    know that’s that’s the part of eastern
    kentucky that i’m from okay
    um
    however i wasn’t like i was raised on
    the more like
    um
    privileged side of eastern kentucky but
    not to discredit my parents or say that
    they just like handed me loads and loads
    of money like my parents neither one of
    my parents went to college like they
    worked very hard for what they got you
    know
    um but
    one of
    my mom had two daughters and she put us
    both from college and one of the most
    powerful statements to her to me after i
    had already graduated college is she
    looked at me and said i would have dug
    ditches to get you through
    college so that’s kind of like the
    background like very very hard working
    parents like
    i’m not a good stock yeah yeah i didn’t
    even realize it you know at the time but
    um they wanted more for us
    um and so you know i went to the
    university of louisville which um i am
    the second person ever so you know
    louisville is in kentucky but i’m the
    second person
    that i know of to ever attend the
    university of louisville from where i’m
    from wow
    geez
    yeah
    um it’s three hours away so like you
    know
    yeah
    it’s a big deal
    it is yeah it’s a big deal
    yeah um and so
    i
    was a biology major i really wanted to
    be a doctor
    um and then i woke up one day my senior
    year and i was like i do not want to do
    this
    like i was just burnt out yeah and um my
    sister is eight years older than me and
    she’s a teacher um she’s a teacher in
    jcps which is jefferson county public
    schools school
    and whenever i told her i was like i
    don’t want to do this i want to do
    business
    and you know the older sister like she
    was always very hard on me and all that
    stuff um but she
    looked at me and she goes it’s about
    time
    uh
    so she saw
    yeah yeah
    yeah but i was
    like when i said business she was like
    it’s about time like
    you know i knew that this is what you
    were supposed to do yeah so did you
    finish your biology degree or did you
    change majors what did you do
    no i graduated with a business
    administration degree okay did it take
    you a lot longer or were you able to one
    extra year extra year
    so i took um i even took 18 hours in the
    summer
    yeah just to
    get out
    the the true story is my parents were
    really tired of paying for college
    i bet
    like i knew i had to get out there
    digging ditches and you’re
    she really didn’t have to do that
    yeah but she would have but she was at
    her like within like you know i’m done
    like get out
    yeah yeah
    all right so you graduated then
    you went and got a marketing job what
    happened
    um
    this is what i call i got lucky or by
    the grace of god
    um
    so i live in bardstown kentucky which is
    bourbon capital of the world and
    um i
    originally started working for a
    marketing company
    um
    in out of louisville and
    i was trying to close um
    a
    big deal
    and i was then
    i
    was like i would really like to work
    there in the bourbon industry
    and so i went and asked him for a job
    and i was 23 and i became a marketing
    director of a multi-million dollar
    company
    but it was like a startup company but it
    was still a multi-million dollar company
    um
    and
    they so it was a strong spirits it’s a
    contract bottling company they bought
    all distilled spirits um
    i don’t know a whole lot about them
    anymore but whenever i was there it was
    a lot of bourbon and a lot of big
    bourbon brands that um you would know
    now
    yeah crazy so i mean
    it’s funny because when i got into
    marketing i
    randomly and weirdly uh was doing
    marketing for a casino but i feel like
    you know casinos they’re really
    marketing companies and i feel same with
    like alcohol they’re
    i mean yes they
    have you know the gambling side of
    things and they have the alcohol side of
    things but really they’re big marketing
    companies so but it’s pretty cool to
    land that position and to be able to
    learn
    in a company like that where you’re
    basically just thrown in the deep end
    like hey here you go
    100 like i um for many years i’ve said
    knowing what i don’t know i would have
    paid them to let me work for him yeah
    yeah but even better to get paid by them
    to learn and work for them yeah and so
    while i was there um i had some people
    in community so my husband is a high
    school music
    director and he
    um was a church director at the same
    time
    and so people on our church started
    asking like hey can you do my social
    medias can you do my social media i was
    like yeah i can yeah i can’t and then
    that’s whenever i realized that there
    was a business in this
    and that was in 2014.
    okay and at that point you were doing
    both still right you were still working
    at your director marketing position and
    you started so you’re working
    you’re doing a lot of marketing long
    hours
    yes um it was
    minimum 16 hours a day seven days a week
    yeah
    no rest
    in
    december 18th 2015
    i left to work for myself
    okay
    and get the date the
    see you later i’m on my own date that’s
    awesome that’s a huge date do you
    celebrate that every year with a glass
    of bourbon
    i don’t um but what makes it even more
    special was that i was actually pregnant
    with my first child at that day oh
    man awesome awesome awesome so you did
    celebrate that date
    yeah uh okay so
    you started your own company
    and then
    i mean what were you doing early on how
    did you
    how did you turn that into
    an actual company where you could leave
    your job
    [Music]
    um
    i really
    have always been good at sales like i’ve
    had a lot of other sales jobs and i know
    that that sounds like
    sales people are sometimes very shady um
    and i always like when i’m training
    employees or anything like that in sales
    i always say don’t be the
    used car salesman
    um
    but
    i’ve always been kind of or pretty good
    at sales and meeting people and talking
    to people
    and that’s just where it started and
    it’s just grown you know there was
    many or there were many years where i
    was out there hitting the pavement you
    know cold calling on businesses to try
    to do their marketing to try to figure
    it out
    and then it just so happens that we
    entered the laundromat world which not
    that i’m still not out there come
    calling because we are
    um training
    but
    um
    we
    oftentimes have a lot of laundry right
    owners that like reach out to us and to
    want us for their marketing
    awesome awesome awesome and i’d love to
    hear that i love to hear that you’re
    still pounding the pavement still
    looking to grow i mean you got 100
    clients and it sounds like you’re you’re
    rearing to get some more and and ready
    to rear and dude that’s that’s a very
    southern thing to say i feel like do you
    guys say that
    rare to go
    that’s happening i got really intrigued
    when you were talking about bourbon and
    i just looked up some fun facts on
    bourbon and one of them was
    uh there are more barrels of bourbon
    than people and complex crazy
    yeah that’s a lot of bra and like 95 of
    all bourbon is coming out of there so
    yes
    um
    so bourbon’s produced other places but
    it’s kind of a sore subject like with
    people from kentucky if they’re in the
    bourbon industry like it’s not really
    bourbon
    got it
    that’s all that real bourbon has to come
    from kentucky yes according to people
    from louisville
    all right so i mean here’s what i want
    to get into a little bit today i mean
    i hear from a lot of owners like hey do
    i need to have this social media or this
    social media for my laundromat i don’t
    know what to do with it i don’t know
    what to post i don’t you know
    i think people have a hard time wrapping
    their heads around what do we do with
    social media as a laundromat like who’s
    going to follow us why would they even
    care
    oh they follow us so i thought maybe we
    could chat a little bit about that
    uh for a little bit and get your take as
    the pro
    on
    what laundromat should be doing and and
    how that’s going to help them benefit
    their business so
    oh good um absolutely so let’s break it
    down into three different categories of
    client for a laundromat okay
    um so you have the self-service
    laundromat clients
    um and
    unfortunately those are usually
    um a lot of times stay-at-home moms or
    uh
    in like poorer parts of the area that
    kind of stuff but
    and i hate to say that but it’s
    just the facts okay so um those
    they’re gonna be on social media
    especially on facebook instagram while
    they’re sitting or tick tock while
    they’re sitting there waiting for their
    clothes to be washed clothes to be dry
    whatever um and then you have the middle
    of the road which is washer i felt
    um and they’re gonna be on social media
    not as often as the
    um self-service
    but
    and then the third category will be the
    pickup and delivery
    so each of those are a different
    demographic now sometimes yes they can
    overlap like but primarily they’re not
    um and so one of the reasons about
    social media um do you follow tick-tock
    a lot
    uh i wouldn’t say a lot but i’ve been on
    it i go on it every now and then check
    out what’s going on over there i get
    sucked in too easily you know what i
    mean so just roll one right into the
    other and i’m like well how do i how do
    i stop so how many lawyers or doctors do
    you find do you see on tick tock
    i
    can’t remember ever seeing any
    oh well normally it’s a lot okay
    maybe you should spend a lot more time
    on tech talk maybe i need more time on
    tick tock i’m gonna write that down put
    more time on tick tock that’s gonna be
    my one action step for me yes goals
    okay good so the doctors and lawyers
    they’re all on tick tock they’re all on
    social media which is the third category
    of pickup and delivery because normally
    that’s your targeted demographic
    a higher class people that are going to
    be able to afford the pickup and
    delivery depending on where you are
    so that’s how we kind of break it down
    um and what social media you know
    with radio television all that stuff
    back in the day you you didn’t know who
    was going to see your ads or who’s going
    to see your brand
    but now you can specifically target
    those people so if we work for a client
    that is
    that does self-service washroom fold and
    pick up and delivery then at that point
    we’re running three different
    campaigns um specifically to target
    those different
    demographics right
    yeah that makes a lot of sense uh okay
    so i mean i want to get a little bit
    more into that here in a second but let
    me ask let me back up a little bit
    because now you’re bringing up tick-tock
    making me feel like very old and out of
    touch and
    uh you know
    so
    let me ask you this what
    what platforms should launder mats be on
    or should they be exploring
    um
    um that is a difficult question but
    100 percent
    answered the hard stuff uh 100
    facebook and instagram okay um so every
    platform has a different demographic
    so
    and with that being said like if you’re
    in a huge college town and you just want
    to call it or target college individuals
    then you need to be on instagram
    snapchat tick tock
    okay
    uh what about if i’m just in like
    you know regular old suburbia or or even
    an urban area do i need to be on
    tick tock snapchat
    um
    facebook and instagram is what you 100
    need to be on um tick tock and snapchat
    i mean snapchat has been around for so
    long and it’s still just hanging on do i
    think that it’s going to
    grow in the future i don’t
    i mean
    it’s one of those things where
    all social media like it develops
    teenagers are on it then their parents
    start to get on it and they jump off
    um so no i don’t think snapchat’s going
    to be around forever and plus their
    average advertising costs are out of
    this world
    that’s good to know
    um
    tick tock
    is going to be around for a while and
    it’s the fastest growing social media
    network ever so
    if you’re on tick tock you know there’s
    like 90 year olds 80 year olds on tick
    tock and
    it grew so quickly but i mean that’s
    never been done before like tig talk was
    a game changer
    um
    tick tock is very important for
    businesses especially if you’re
    targeting younger people
    okay let’s back up for a second because
    now you’re telling me there’s 80 90 year
    olds on this now and i don’t just feel
    old i just feel like way out of touch so
    tell me okay
    i’m a laundromat i am a lot of men okay
    so i’m a laundromat owner what in the
    world should i be doing on tiktok what
    do i even
    what do i put on there
    um
    that’s
    a complicated question do you do wash
    dry fold or pick up and delivery
    yeah
    okay um just a
    like one great example would be a video
    of the clothes being loaded into a van
    or car like whatever you do for delivery
    um
    or
    a pro example have you heard the song
    man i wish my husband was in here
    because i could not sing that’s his
    thing never heard that but like oh no no
    no like
    oh
    i cannot do it
    the oh no no no
    turn it loose
    no that is okay
    uh the answer to your question is
    probably no i don’t listen to a whole
    lot of music but okay
    me either but it’s a tick-tock talk
    thing where it’s like oh no and then oh
    no no no like it and that’s what’s up
    so say that you are loading in
    to your van um a big bag of clothing
    that’s been folded or something and say
    that it like accidentally
    spills
    and then you like pair that song with it
    and then lots of people would watch that
    especially mothers um and then you could
    target them in their area because they
    all know how terrible it is especially
    when like your children grab your
    newly folded clothing and pull it off
    right just if you’re listening on the
    podcast that accidentally was in quotes
    yeah production not so so like having
    fun with it right and and kind of
    showing behind the scenes but also
    having a little fun with it making it a
    little you know entertaining to watch
    well that’s the number one thing that
    people struggle with with social media
    is that um i mean you can have companies
    out there
    that are strictly just always
    professional but that’s not what social
    media is especially for laundromats um
    social media it’s real life people want
    to see what’s really going on they don’t
    want
    like over-the-top
    professional pictures or videos which we
    you know we do videos and pictures and
    you know all that stuff um
    but
    they also want it to be real life they
    want to see what’s really going on it’s
    like part of like um the
    stories that are on instagram and
    facebook now and it’s strictly that
    because people buy from who they like
    and if they feel a connection with you
    then they’re going to attend your store
    or
    use wash dry phone or pick up and
    delivery
    yeah
    yeah well i mean i like that because i
    do think that you know
    when older people like me try to get on
    younger platf that’s so funny
    anyways try to get on platforms right
    like a lot of times we’re just trying to
    you know say hey i have this
    option or you know it gets very
    businessy it’s very formal
    and
    you know
    those
    kinds of platforms like the instagram
    stories like the tick tock like that
    stuff they like
    a little bit more entertainment value
    and
    yes informational also i mean there’s a
    ton of
    great informational stuff on there that
    i’m sure that you can
    you know add to with i don’t know stain
    removers or
    how to use your app i don’t know but
    mixing in some of the fun
    stuff too and a little more entertaining
    as a way to communicate that your
    business is there and what your business
    does you can do it in in some fun ways
    yes well and also one of the
    the biggest suggestions for laundromat
    owners
    is that oftentimes they don’t realize
    that social media is all an algorithm
    like the way that you’re posting
    everything that you’re posting it all
    matters like the date the time the
    pictures that you’re posting so say that
    you go to google and you download a
    picture
    and use that stock photo
    the algorithm knows that that’s not your
    photo
    and they’re going to push you down and
    not allow the exposure that you’re
    wanting
    um which there’s often times where we
    have clients that aren’t quite open yet
    and that we have to use some stock
    photos but even then we don’t recommend
    that’s why we do like photo shoots um we
    have so many clients in california that
    we actually have a photographer and a
    video editor in cal or videographer in
    california
    um because you want it to be real
    content
    and
    um even if you pay for it which we pay
    for some stock photos when we
    well every month but we try not to use
    them unless we absolutely have to
    because even though we’re paying for
    them they know the algorithm knows that
    it’s stock photos so you want the or
    organic content you want people to
    realize like you know this is our
    laundromat this is what it is like come
    visit us
    yeah i love that i love that well i want
    to talk i mean if we can
    uh chat about a couple of the other
    platforms and like what we should be
    doing on
    those platforms
    [Music]
    uh if that’s okay and then i have some
    other question i’ve been writing down a
    ton of questions so
    uh we may be here all day i don’t know
    uh just kidding uh maybe i don’t know uh
    all right so you said 100
    be on facebook be on instagram let’s
    take facebook first uh
    what i mean what do we need on facebook
    what should we be doing on facebook
    who you know how do we
    how do we engage people on facebook
    um so
    that is a two-part question okay so a
    lot of times i have
    owner my owners that will say like oh i
    only got two likes
    let’s be real honest whoever
    or anyone do you ever look at some
    laundry and want to click like
    i’m going to go with no not even as a
    laundromat owner no you don’t so
    i describe it as
    like disney um do you have children or
    nieces or nephews or anything like that
    i got children yeah all right okay so
    how many times do you see something with
    a disney logo on it
    uh
    well we go to disneyland at least once a
    week usually so at least once a week but
    probably more than that yes um even and
    so you’re kind of the exception to the
    rule so let’s pretend you didn’t have
    children and that you have nieces and
    nephews okay
    um do you have those also
    yes you would see
    the disney logo so often and like and
    usually like if someone doesn’t have
    children then they like think about it
    and they realize oh i see that all the
    time
    and it’s to get that get you to make
    that person’s purchasing decision even
    if you don’t have children because you
    know you have great grandparents you
    have aunts uncles all of us and so
    that’s what we want for a laundry mat
    owner is because
    laundering is not that exciting there’s
    no way you can spin it
    um to be that exciting i mean yes you
    can do it there spin it like a dryer or
    a washer okay
    um i mean there’s just no way to do it
    for it to be over the topic starting
    like
    disney for example um
    but it’s the reach so in the back end of
    what we do it’s that we’re targeting
    people to get their eyes on your brand
    um and though it’s the same with disney
    the more times they can get your
    eyeballs on their
    brand then the more likely you are to
    make that person purchasing decision
    [Music]
    yeah so okay so
    even if we’re posting on facebook and
    it’s getting just a couple of likes what
    you’re saying is there’s more eyeballs
    that are seeing it and that in
    combination with
    the other stuff that you’re doing is
    helping
    brand exposure is that is that what
    you’re saying
    uh yes
    it’s the back end for laundry mats that
    matters okay
    like the ads that you’re running the
    targeting that you’re running
    all of that
    now it’s also very important to keep
    posting those posts that are maybe just
    like getting two likes because
    um a lot of times clients will go and
    look at your social media to see if
    you’re a reliable business or if you’re
    real
    because there are lots of you know scams
    out there
    and
    so your social media is actually like a
    um
    like social verification yeah
    verification yeah exactly
    yeah and you’re right people will go
    look up your business on different
    platforms and stuff and see
    if you’re there
    okay so you said it’s for facebook it’s
    the back end that matters and
    can you just explain what you mean by
    that a little bit more i mean you
    mentioned ads what is that what does
    that mean
    um truthfully there are at least 20
    different ads that you can run
    okay um
    and
    it it really just depends on your
    demographic um you’re always going to
    want to do like a local reach no matter
    what
    um and that’s just putting it out there
    and
    um i’ve literally told you more than i
    normally tell people oh man that’s
    awesome okay
    uh all right so that’s important for
    facebook that’s why it’s important to
    have facebook right is so that you have
    an audience it’s one way to build an
    audience so that you can
    you know target
    and the age so like um facebook still
    you’re gonna reach 35 year olds to
    80.
    instagram
    um
    you know
    20 maybe maybe maybe a little younger
    like this is all like subjective but 20
    on average to
    45
    and then you have snapchat which all
    these platforms are growing and
    that’s where the
    i would use the word evolution of social
    media platforms comes on because then
    now there’s tick tock you know it was
    facebook instagram snapchat well it
    really started with my space but we
    weren’t even talking about that right
    i got a lot of space floating out there
    somewhere i think me too
    we do i was in middle school when my
    space came out
    um
    but
    so like there’s always another platform
    and that’s why it’s important or
    difficult for a laundromat owner
    to realize or to be on these platforms
    because you know
    back in
    the day
    most people didn’t have washers and
    dryers
    or
    you know it was just like go to wherever
    it is local but now you know we’ve
    entered a whole new world
    with the technology of machines or you
    know who want if so if there’s a
    laundromat that is one more so that
    there’s two laundry mats one mile from
    each other
    one is all old-school machined and
    sketchy and the other one is
    brand new machines
    but how do we get
    those people
    sorry they’re so popular i know they’re
    texting
    there’s people are texting me um how do
    we get those people to come from
    if they’re closer to that first laundry
    mat that has run down to your brand new
    laundromat and that’s where social media
    comes in because i mean tv commercials a
    two-year-old could be watching that or
    radio um
    you know who knows who’s listening to
    that well social media we can
    specifically target the people like say
    that you’re on a laundromat where
    there’s a bunch of apartment complexes
    nearby then we can target those specific
    apartment complexes to get those
    individuals that live in there into your
    laundromat
    i love that
    love that and i think that is the power
    of social media and online marketing in
    general
    you know uh being able to to target not
    only location but also different
    demographics and you know facebook
    specifically you can get real specific
    income with hobbies with i mean a whole
    bunch of different stuff so
    you can get real targeted if you want
    there and run different campaigns to
    different demographics like you said but
    you can even get
    more niche than just
    you know self-serve watch drive fold
    pick up a delivery if you really wanted
    to and you know we have clients in over
    16 different states so
    and we study that
    so it’s all sunny for us like you know
    and tennessee uh which we have lots of
    clients in tennessee and kentucky but
    you know it’s like a minimum of a five
    mile
    uh
    i apologize i even have my phone on
    airplane airplane mode but
    you know
    it’s connected to the internet it
    doesn’t matter
    yeah got us
    um
    ironically
    um one of them is my client slash best
    friend so it’s about work but um come on
    i know
    um okay so in tennessee you know it’s a
    five mile radius minimum
    and then it could go all the way up to
    25 mile radius that would target people
    but in california i mean you’re at
    me the absolute max is five miles
    yeah you’re gonna be targeting people
    and
    we study all that like
    if you are if if it’s the laundry mat
    that is in
    you know a big shopping center and
    there’s a laundromat within a mile down
    the road we studied that laundry mat and
    figure out a way to get your marketing
    on top of them
    i love that
    i love that okay uh
    can you talk to me briefly about
    instagram instagram i feel like has been
    picking up
    for a little while now has been picking
    up in popularity yes but also
    um has been picking up in popularity
    with businesses uh in general so can you
    talk to me a little bit about like what
    should we be doing on instagram there’s
    all different ways to
    you know
    uh post content um maybe you can talk
    about that and maybe a little bit
    different demographics what should we be
    posting there
    so
    funny do we get more serious
    um facebook abs what do i do
    well let’s start from the the beginning
    so facebook is a storytelling platform
    instagram is a like
    they use pictures to tell their stories
    um and then stories literally came
    around along and most people actually on
    instagram no longer use or even scroll
    down
    through their news feed and it’s all
    about stories stories are taking over
    and um
    it
    people on instagram they just want you
    to be real like they just want you know
    original contact or content which is
    hard when you’re running a business
    and
    part of that is that you need people to
    do it for you but it doesn’t need to be
    anything for show
    you know you don’t even need to edit it
    it just needs to be
    real content
    yeah
    yeah it’s funny because i’ll post on
    i’m pretty terrible
    at doing instagram for a lot of my
    resource stuff but every now and then
    i’ll post uh you know on instagram and
    my post will get i don’t know like 20
    likes or 30 likes or something but then
    i’ll post something on my stories and it
    gets like a few hundred
    you know eyeballs there
    and uh it’s like a pretty big obviously
    more people are looking at the stories
    but i think also part of that is by
    design that instagram is going to
    you know give you a little more views
    that way but people are watching
    those stories
    so part of the you’re 100 correct so
    instagram and so facebook owns instagram
    um and they actually tried to buy
    snapchat
    and
    they wouldn’t sell it to them
    and so then at that point they were like
    okay
    and so that’s when they already started
    editing their platform and that’s when
    their stories started to come along and
    all that um
    so that’s where it’s all transpiring
    from
    yeah and i feel like a lot of the uh
    a lot of the
    platforms especially like uh the
    facebook
    controlled platforms are
    kind of cannibalizing the other
    you know the other
    platforms you know for example i just i
    accidentally did this weird because we
    were originally talking on facebook
    messenger
    and i
    went to like refresh the screen or
    something but it and i didn’t even know
    you could do this but it turned it into
    uh like
    a vanishing chat or something basically
    like snapchat where it goes away and i
    was like whoa what happened uh and you
    know like youtube for example has you
    know like stories basically or reels
    they have going on there instagram has
    the longer form instagram tv
    you know going on which is more you know
    youtubey
    than so i feel like they’re kind of
    cannibalizing each other’s features in a
    way is that true or am i just
    so old
    yes and no and
    this is how i describe it so imagine a
    circle okay i can do that so if it’s all
    working together then it’s all in like
    peace and
    uh
    harmony
    yeah heart yes so it’s all working
    together yeah and so that is how it
    works because you know used to for
    google what let’s let’s just talk about
    google for a second okay um whoever paid
    the most on google was who’s going to be
    on the top
    of google searches but then everybody
    started paying for google and so how do
    they
    decide who’s going to be on top
    and then that’s when they were they
    started writing you on your social media
    they started writing you on your website
    so like if you’re not updating your
    website at least once a month like
    you are doing it wrong especially for
    google
    um
    google ads are still very important like
    don’t get me wrong about that but
    there’s so much more to play with that
    and your social media is
    is in there so like if you google um
    i don’t know pick your what’s your
    laundry max name
    montebello laundromat
    so
    if you google that does your facebook
    come up
    uh
    no
    my website does but not my facebook
    well i don’t i haven’t really updated my
    facebook i’ll be honest with you exactly
    so your facebook should be coming up
    because social media facebook instagram
    all that is becoming a search engine
    and so people are going to and and when
    i say that um when covid first hit
    i had to go to
    north carolina um to film for some
    clients and
    i couldn’t find any or it wasn’t when it
    first hit it was like in the
    middle to end of corona and i
    just wanted to eat up like because
    kentucky where i’m from was still super
    shut down but north carolina was not
    like they were
    more open
    and i went to google and google would
    tell me nothing
    but i went to facebook
    and it would actually it was correct
    information of where i could go and eat
    in person like it was still spaced out
    you know like i um
    i’m all about the corona i’m you know
    i’m vaccinated getting ready to get the
    third or you know the booster and that
    kind of stuff but i really just wanted
    to eat in a restaurant
    um but facebook gave me that information
    and google did not
    because
    social media is updated more frequently
    yep
    and that is one of the powers of social
    media so
    when you you have to add in facebook you
    have to add an instagram you have to add
    in google you have to add in your
    website and i mean it’s very complicated
    you know if you’re an individual
    business owner
    but
    once you have it all working together
    it works in harmony
    yeah yeah and and going back to your
    google thing you know
    and going back also to what you said
    about
    you know your social media is
    verification well it’s not just
    verification for customers
    who are looking you up it’s also
    verification for google they’re waiting
    yeah you know they want to see that you
    you know are a legitimate business that
    you
    you know have some reviews on different
    platforms that
    specifically theirs obviously
    uh and that’s why you know google my
    business is such a big deal to help you
    show up in google searches but also
    you know for people to find information
    on maps and google
    uh but uh yeah i mean it’s it’s a tool
    that google uses for verification
    purposes you know that you have these
    social media platforms for your business
    and that they’re semi
    regularly updated at least
    100
    and
    most of the time whenever i first start
    working
    with a laundromat if i say google my
    business they have no idea what i’m
    talking about yeah yeah
    yeah i’ve said
    i’m by far the best thing that most
    laundromat owners can do is claim their
    business on google my business
    and just update it once a week like add
    a picture add a post make sure your
    times are correct and if you do that you
    almost don’t really even need anything
    else google wise because google’s you’re
    gonna be one of the top laundromats in
    your area because nobody else is doing
    that
    you know
    um that is true and
    not true depending on your identity
    let’s do it
    um it depends on your demographic like
    if you have okay so like say that you
    did that and then your neighbor
    one mile down the road did that yeah
    then who’s gonna be on top yeah well
    here in l.a it’s a little bit different
    you know because there’s a lot of people
    here and the competition is high so you
    got to be on top of your game here you
    know in any of the bigger metro
    areas you got to be on top of your game
    absolutely like in kentucky or tennessee
    you could get involved with that yeah
    yeah
    yeah cool okay i mean are there any
    are there any platforms to avoid like
    that are just aren’t gonna be worth your
    time
    twitter
    twitter which is funny because just a
    couple days ago from when we’re
    recording this at least you know
    facebook and instagram shut down forever
    and i heard there’s like a mad flock to
    twitter people trying to figure out
    what’s going on which is pretty funny
    but anyways why twitter tell me
    um twitter
    you know when i first started this
    company and and twitter’s trying to make
    a comeback which in a year or two years
    it really could like you know i can’t
    perceive the future but as of right now
    it’s twitter um when i first started
    this company you know i would say be on
    facebook and twitter and that’s what we
    would do
    and then instagram came along and
    by no means am i being political with
    this but
    political
    um
    developments
    ruined
    twitter
    and it’s all
    celebrities and
    political officials
    even still in the state like most people
    i mean you can do all the oh sorry i
    just hit my computer you can do all the
    google searches most people aren’t going
    on to twitter to find
    a business they’re going on twitter to
    find news or to be you know updated on
    the newest thing that is out there
    yeah that is true actually yeah i i for
    sure see that
    um man twitter
    it’s been it’s been a rough go for
    twitter the last couple years i feel
    like it 100 has been and i have not even
    pitched twitter in
    years
    uh
    five
    yeah maybe six yeah yeah it’s been it’s
    been a while since twitter’s been
    yeah i mean it serves its point i mean
    if you want to know what
    kim kardashian is doing then you know
    it’s great
    probably instagram’s still better for
    that
    well she’ll lease up on a picture there
    yeah i guess depending on
    what you’re interested about with kim
    kardashian
    uh okay so uh
    let me just let me i’m gonna i got a
    question for you but let me just start
    with this uh and this is not directed to
    you this is to anybody listening to this
    right now i highly recommend if you are
    going to
    you know
    have a business
    laundromat or otherwise
    you need marketing and if you’re gonna
    do marketing
    it it’s gonna pay off for you to
    hire somebody who knows marketing you
    spend your time building your business
    let them spend their time helping you
    market your business and build your
    business that way it’s going to pay off
    more than trying to learn
    marketing yourself but with all that
    said and and we’re going to get to how
    you can get a hold of brittany here in a
    second but
    with all that said
    if somebody wants to
    you know just
    do a little bit on their maybe they’re
    just getting started they have a zombie
    map they have very little funds
    you know they’re trying to get things
    off the ground
    how should they be spending their time
    marketing wise or maybe social media
    wise that’s going to give them the most
    bang for their buck until they can get
    to a point where they can hire you
    absolutely um post frequently
    and
    make sure that it’s real life like don’t
    over think it
    don’t
    you know you’re not
    um
    laundromats are never gonna be
    you know some insane major corporation
    um i say that but they are because you
    know
    there are distributors that own
    laundromats but
    for the most part they’re never gonna be
    some
    you know insane amazing thing yeah
    they’re small businesses
    correct
    just make it real life like make people
    it’s like talking to someone make people
    like you like you’re selling yourself is
    how i would describe it
    and
    post on social media let them see you
    you want them
    to want to walk in your doors
    [Music]
    yeah i think that’s really
    uh because
    sorry i’m just writing down your i don’t
    know what you just said because it was
    so good you’re selling yourself
    uh because you know
    i can’t do two things at once okay uh
    because i i mean i think that’s so good
    because it really is about that right
    it’s your business whether it’s a small
    business or a big business your business
    is gonna take on your
    personality to an extent your
    characteristics your management style
    all that stuff is going to be your
    business so giving people kind of a
    behind the scenes and selling people on
    hey here’s what we’re all about as a
    business you know we’re all about being
    clean and safe we’re all about a
    positive environment we’re all about
    you know convenience we’re all about
    speed whatever you’re all about like
    that is
    you know what you’re selling that’s what
    your your
    uh uh
    differentiator distinguisher uh that you
    have there and you’re selling yourself
    and i think that’s that’s huge advice
    especially for somebody who’s starting
    out who’s trying to get things moving
    you know
    let the community know who you are what
    you’re all about and why they should
    come check you out
    great advice
    um okay well
    do you
    are you
    do you know of any like tools or
    resources that could be helpful for
    laundromat owners that maybe if they’re
    trying to get started
    or anything
    so
    there’s a few not necessarily tools
    but i always um whenever so like i have
    a lot of people that are a lot of
    laundry owners that reach out to me and
    talk to me even if they don’t use my
    services like hey what do you recommend
    um always a kids center
    i mean
    for the most part like if you’re in an
    area where
    you know it’s just single couples then
    that would make sense but um it’s always
    a kids center that really makes sense
    and
    it’s um
    you know
    card systems there’s so many different
    card systems out there currently that
    are and even more coming into the market
    and that
    honestly is my two biggest
    recommendations
    well and what’s cool about the
    both of those actually is that they’re
    fairly
    easy to market at the you know too
    because i mean it’s really easy to post
    pictures of your
    kids corner you know i think you got to
    be careful about posting pictures of
    actual kids but um but you know your
    kid’s corner being able to highlight
    that and it’s also
    uh those card systems make it pretty
    easy to run different promotions that
    then you can you know shout about on
    your social
    you know media sites or your website or
    whatever
    um
    and you know and integrate into your
    whole marketing plan um that you have so
    i think those are great
    uh what about uh
    i was just thinking about like
    posting on facebook or instagram or
    something like i’ve used
    uh like tools like canva or something to
    be able to like throw some text on
    or you know or a border or something
    on in no hand is okay
    um facebook so like
    have you ever heard sleep yeah hootsuite
    yep
    so his feet used to be really big back
    in the day and it still is big
    but
    it is not good
    and and i don’t
    it is a it’s a great platform
    but the facebook algorithm has gotten
    so smart that they want people to use
    business suite or creator studio
    or facebook and they
    want people to use their own platforms
    instead of another platform um
    so with that being said is that anytime
    that you can use your own platform
    um it’s better like canva is fantastic
    but if you know how to use um
    illustrator adobe illustrator
    then that’s always going to be better
    because it’s coming like when you create
    something in illustrator it’s cr coming
    as in
    like your own original content which i
    talked about earlier and that’s going to
    allow more exposure so canva is it’s
    great for beginners
    but it is not the best i mean you’re not
    the algorithm’s smart enough to know
    that
    it is what it is you only came from
    canva yeah just so anybody just
    everybody’s on the same page hootsuite
    is a platform where you can post to
    different social media
    accounts kind of from one on the
    hootsuite platform um it allows you to
    post to facebook pages or instagram or
    you know whatever
    your platform of choices
    uh so yeah and it all makes sense right
    so
    you know put yourself in in facebook’s
    shoes or any of these platforms put
    yourself in their shoes right they want
    you to be on their platform
    and because they make money when
    when you and your customers are on the
    platform right
    so when you do things that take people
    off the platform or when you’re doing
    things from outside the platform and
    putting it on
    it it’s not as beneficial to them
    than if you have original content that
    you’re uploading to their platform it’s
    you know it’s natively uploaded to their
    you know to facebook to instagram to
    whatever um it’s something that you
    created from scratch and that adds a lot
    of value
    to the community but it also adds a lot
    of value to the platform whatever the
    platform is so that makes a lot of sense
    there
    yeah and we have a system where
    like if it’s a brand new laundry mat
    that’s just being built then you know
    it’s a little different but if it’s a
    you know the laundromat’s open and stuff
    we so i have um what i call the in-house
    editor
    and so all of my social media
    strategists they will po like create
    their post and then the in-house editor
    will go through and edit them all
    and
    we don’t even allow
    the same picture normally unless like
    we’re low on content because if we’re
    working with the laundromat owner or
    something but normally we don’t even
    want the content the same picture to be
    posted within three months um
    yeah that’s smart
    that’s smart because those algorithms
    are smart smarter than us
    and way
    way smarter than that yeah
    yeah uh well this has been awesome i you
    have brought a ton of good information
    about social media i think it’s a big
    puzzle for a lot of small business
    owners in general
    and not sure what they should be doing
    but i thought you brought a lot of
    really great tips and really great
    advice and also some kind of
    behind-the-scenes knowledge on these
    platforms and how they work and how to
    use them so thanks for coming on i got a
    couple more questions for you so don’t
    you know don’t wrap up yet
    um but i mean the biggest one is can you
    tell us a little bit about your company
    and what exactly you guys do and what
    you offer to laundromat owners yes
    um so
    i own center social that’s the name
    of the company that i started in 2014
    and we offer all types of online
    marketing um but we also do
    like graphic design so if laundromats
    wanting printing
    or anything like that
    and a little bit about us is that in
    april we did a grand reopening because
    the first marketing company epically
    failed
    at the grand opening so we did the grand
    reopening and they were averaging on and
    i mean i’m talking a huge huge laundry
    mat okay
    um i
    can’t quite say
    the name and that kind of stuff because
    i’m
    under a
    non-disclosure agreement
    but the first marketing company epically
    failed and
    they when we did it we had one month to
    pull it off and they were averaging
    during their week grand opening seven
    turns a day
    all right
    we’ll take that all day
    every day yep
    that’s pretty cool
    yep
    uh so how does it work so say you know
    somebody wants to sign up with you
    what is it that they need to do to help
    you guys help them do they need to get
    you
    content how does that all work yes so we
    have a list of questions when a client
    signs up with us like your machine brand
    your machine sizes like we need to know
    all that and that pictures is one of the
    most important things
    um we don’t have any type of a contract
    because if we’re making money you’re
    going to keep paying us like that’s our
    motto
    um so
    it’s just about going back and forth
    which marketing changes so
    um you know in october you may want to
    be pushing one thing and then november
    starting to get closer to
    the holidays and you want to push like
    you know the bigger blankets bringing
    your bigger blankets for your
    out-of-town guests that are coming in
    or something like that so it’s it is a
    partnership um we don’t have to talk to
    you all the time but we do like to talk
    to each individual owner at least once a
    month
    nice that doesn’t sound too bad
    in terms of labor intensive for an owner
    uh
    man that’s awesome okay so how do people
    find you how do they get in touch with
    you if they’re interested in whatever
    you’re doing there’s always facebook and
    instagram um my phone number is 606
    two seven two
    seven five two four
    and then
    um you can reach me at info at
    centersocial.com or brittany
    centersocial.com
    awesome and i will have links
    to
    all of that to email address i’ll have
    the phone number and i’ll have your
    uh
    social media
    links in the show notes and if you’re on
    youtube they’ll be down below in the
    description
    brittany anything else you want to say
    before we wrap up this has been awesome
    um
    one thing is that
    if you think that your demographic is
    not on social media
    you’re wrong they’re on one of those
    platforms
    and you’re missing out by not reaching
    out to them
    in the laundromat world
    yeah if you’re selling lamborghinis
    different story but if you’re in the
    laundromat world great there you go
    brittany this has been incredible thank
    you so much for coming on the show
    sharing a little bit about social media
    helping us solve the social media puzzle
    uh and man we cannot wait to have you
    back on when you’re a laundromat owner
    to hear about that experience
    all right what a cool episode with
    brittany she was super super fun to have
    on the podcast and we got to talk about
    a lot of very cool stuff uh you know
    about social media and and launder
    mastermind very very cool
    but as always i just want to encourage
    you
    to uh man
    pick something from the episode put it
    into action uh for me
    this week uh my i mean i kind of got
    called out a little bit on the tick tock
    thing so i gotta get on tick tock check
    that out a little bit more and see if
    maybe there’s an opportunity there for
    my laundromats or maybe even here
    unloaded my resource i’m not really sure
    still
    exactly what that would look like but
    i’m going to check it out because i you
    know brittany called me out so good for
    her
    so that’s my to do what’s your to do you
    know pick something put it into action
    again action is what’s going to help you
    accomplish your goals it’s going to lead
    you to success and just learning about
    stuff hearing these great stories
    hearing these great tips
    is awesome as a first step but it’s not
    going to get you all the way there so go
    take some action this week maybe head
    over to the forums laundrymat
    resource.com forums and share what your
    action step is for this week i think
    that would be very cool if we all
    started doing that add a little bit of
    accountability to what we’re doing and
    uh who knows maybe we’ll make a make a
    special friend while we’re at it
    all right lineup resource.com forums to
    go make a special friend all right guys
    super cool we will see you at the next
    thing whatever that might be if you’re
    going to join us for a webinar or if
    you’re going to be on a youtube channel
    or if you’re going to be listening to
    the podcast if you’re going to be on the
    blog or whatever i mean we got a ton of
    stuff going on so wherever you’re gonna
    join us we’ll see you there and if
    nothing else we’ll see in the next
    episode of the laundromat resource
    podcast next week all right guys peace
    [Music]