In today’s show we reflect on the wisdom shared by podcast guests in 2020 in order to help us achieve our goals and improve our businesses in 2021! While reviewing the previous podcast episodes, 7 major themes emerged as common characteristics of successful laundromat owners. 

In keeping true to the mission of the podcast and of Laundromat Resource, this is a show by laundromat owners, for laundromat owners. This episode will get you fired up and on track to have your best year yet!

In today’s show, we’ll discuss:

  1. Successful laundromat owners are customer focused.
  2. Successful laundromat owners hire great employees and take care of them.
  3. Successful laundromat owners are relentless.
  4. Successful laundromat owners never stop learning.
  5. Successful laundromat owners work with high quality people.
  6. Successful laundromat owners have a great web presence and brand.
  7. Successful laundromat owners keep their eye on the future.

And more!

Join host Jordan Berry in a survey of the top 7 lessons in the first 7 months of The Laundromat Resource Podcast and be inspired to dominate 2021!

Listen To The Podcast Here

Watch The Podcast Here

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    Episode Transcript

    hey what’s up guys it’s jordan with the
    laundromat resource
    podcast this is show number 37 and i am
    pumped that you’re here
    because this is the very first show
    of 2021 and i
    could not be more excited about this
    year uh and i’ll tell you a little bit
    more about that in a little bit
    but in preparing for this podcast i mean
    i got to tell you
    that i just learned this this last week
    first of all this last week had a ton of
    milestones
    uh for laundromat resource but really
    for
    all of us um and one of the big ones
    that i am just
    blown away by in all honesty
    is uh there’s a there’s a website called
    listen notes
    and basically they compile data from the
    over 1.8 million
    podcasts that are out there and
    laundromat resource this little uh
    community of us who own
    laundromats or are thinking about owning
    a laundromat or want to own laundromats
    uh we’re in the top three percent of
    podcasts out there which is just
    insanity uh to me and
    i just wanna say a huge huge thank you
    to you guys and to all the guests that
    we’ve had on the show up until this
    point
    because it’s all of us i mean this you
    know i say this all the time but this is
    a podcast
    by laundromat owners for laundromat
    owners and
    this is a something that all of us have
    done together and have created together
    and it’s been so much fun for me
    to be a part of it i hope you’ve had a
    lot of fun with it too but also i hope
    that you’ve learned a lot i know that i
    have
    i’ve grown a lot as a person and as a
    business owner
    just from rubbing elbows with uh not
    just
    our incredible podcast guests that we
    had on
    but also a lot of you guys through
    coaching calls through emails that we’ve
    exchanged back and forth through
    connecting on social media sites
    um all kinds of different ways that
    we’ve connected and it’s just been an
    awesome
    awesome it’s only been like eight seven
    months i don’t know how
    since may what is that i don’t know
    seven months maybe
    and uh man just crazy milestones have
    come
    and gone have flown by and it’s just
    been a blast and
    i thought that we would take this uh
    this episode
    to just take a second to look back on
    the last seven months
    and to i mean as i was going through
    preparing for this i started listening
    to
    some of the old podcast episodes first
    of all i just got to say
    huge thank you to you guys for hanging
    in there some of these podcast episodes
    the audio is horrible
    the video is horrible i mean there’s
    just so much just cringe worthy
    uh technology but the content is so
    good it’s like so good uh
    and and i know that’s what’s kept you
    guys in there
    uh hanging in with the podcast and and
    me
    uh continuing to do the podcast so it’s
    been it’s been so cool but thanks for
    hanging in with all the technical
    difficulties and
    you know all my uh weird mannerisms and
    uh i don’t know vocal thing i don’t know
    when you listen to yourself talk it’s
    just weird
    but anyways uh so cool but i wanted to
    look back there’s
    as i started to go through and i was
    just kind of taking notes through all
    the different podcast episodes i was
    kind of skimming through all of them
    and these big themes started coming out
    and
    uh i just oh man i was like
    this is crazy because there’s so there’s
    like
    there’s probably more than this but
    there’s seven very distinct
    themes that just came up over and over
    and over again
    that i want to go through today and i’m
    just gonna play you uh clips
    and talk briefly about each of these
    seven things in this episode
    because i just i just feel like if the
    people that we’ve had on this podcast if
    they keep talking about the same things
    those are the things that we need to be
    paying attention to
    as a community as people who own
    laundromats now as people who want to
    own laundromats in the future um and and
    to get the freedom that laundromats can
    bring in our lives both financially and
    time freedom uh so i i just thought that
    was a cool thing for me to just kind of
    go back and listen to these podcast
    episodes again
    and and to bring out some of the themes
    for us to go over today
    um so we’re gonna do that in just a
    second but i also wanted to tell you
    that
    at the end so stick around to the
    variant at the end i want to kind of
    look forward a little bit because i have
    some
    huge plans and i cannot i’m like
    so excited about 2021 for
    us as a laundromat resource community
    and some of the
    uh some of the things that are already
    in the works
    that uh i think are going to blow your
    mind they’re already blowing my mind
    just
    thinking about them oh my goodness so
    i want to look forward a little bit with
    you guys at the very end
    um but before we get to that let’s
    let’s take a quick second to just it’s a
    new year it’s a time to
    start fresh it’s the time to think about
    how we want to spend this year with our
    business whether you’re looking to buy
    your first laundromat or you already own
    a laundromat or multiple laundromats
    it’s a great time to think about
    you know how do we want to move forward
    to help us achieve the goals that we
    want to achieve in this life
    and i thought that these seven things
    that kept coming out over and over and
    over again
    uh are are things that are going to help
    get us there in 2021
    so right after this let’s
    jump into these seven big themes that
    came out in the first
    seven months i’m pretty sure seven
    months seven things in seven months
    from the laundromat resource podcast
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    [Music]
    all right we’re gonna get into this in a
    second but before we do i have a just a
    huge huge huge exciting announcement
    that’s coming up if you’re listening to
    this anytime within like a week and a
    half
    of when this comes out uh then
    you need to you need to know about this
    and you need to get on board
    some of you know that dave the
    laundromat millionaire mens
    and i have been doing live q and a’s uh
    on facebook and this uh coming january
    14
    2021 dave and i are doing another live q
    a
    on my youtube channel it’s just
    youtube.com laundromat resource
    uh if you haven’t subscribed yet head
    over there and subscribe and then go
    subscribe to
    dave’s laundromat millionaire youtube
    channel also
    but we’re doing a live q a and this one
    is huge and i’m super excited about it
    because we have a special
    special guest coming on with us and i
    cannot
    wait to uh to have uh
    this guest on it’s gonna be exciting and
    it’s somebody that you want to
    uh come and have a conversation with
    come ask your questions to
    uh the person coming on with dave and i
    is i was debating on whether i should
    tell you or not on here or just tease it
    but i’m going to tell you because i’m so
    excited i can’t
    i like i can’t not tell you um but brian
    wallace the president
    and i think ceo of uh
    of the coin laundry association is going
    to come on with
    dave and i to do live q and a with you
    guys on my youtube channel so make sure
    you go to youtube.com
    laundromat resource i’ll link to it in
    the show notes
    uh if you’re watching on youtube well
    you’re already here but make sure you go
    there and you hit
    subscribe and you hit that bell because
    that will let you know
    when we go live it’s going to be january
    14th
    2021 at 3 p.m pacific
    best coast time or 6 p.m eastern time
    uh and make sure you make sure you’re
    there because you’re going to want to be
    able to ask your questions
    to uh not just dave and i but also to
    brian wallace again the president and
    ceo of the coin
    laundry association i just wanted you to
    know that that’s coming up
    and get excited about it it’s pretty
    pretty cool uh
    feels like a super huge honor and cannot
    wait for it so come join us
    with that have a good time our last q
    live q a was
    incredible so many of you guys joined us
    and a lot of veterans joined us so not
    only were dave and i answering questions
    but a lot of you veterans were in the
    chats there
    answering questions alongside of us and
    probably even some of them better than
    us so it was really really cool
    super awesome community feel uh loved
    every second of it so come be a part of
    it this time
    youtube.com laundromat resource make
    sure you subscribe and hit that little
    bell icon
    that way it lets you know when we go
    live again january 14th
    3 p.m pacific 6 p.m eastern put it in
    your calendar
    and come join us all right let’s talk
    about these seven characteristics of
    successful
    laundromat owners the first one is this
    successful laundromat owners and we saw
    this time and time and time again
    successful laundromat owners are laser
    focused
    on their customers i mean
    obviously you know we need customers in
    order to run our business
    but the top top performers their
    focus and their goal is to create a
    great experience for their customers
    and they do that in a lot of very
    creative ways so take a listen to
    some of the things that past podcast
    guests had to say
    about how they think about their
    customers in this business
    it’s all about value and that’s a big
    thing that i’ve learned in the business
    that i didn’t always know
    is that there’s a there’s a big
    difference in price and value
    and i refuse to compete on price i
    always compete on value
    right i always make sure that i win but
    i can charge significantly more than you
    if i charge if i provide a much higher
    level of service
    and my value proposition is way higher
    than yours is
    and dave said it on his when he was on
    with you
    that did i want to be compete on value
    never on price and i posted it as soon
    as i was listening to it i saw that
    actually
    because i was like say it again for me
    yes
    um i i like people to still see my face
    um especially i mean but i mean it’s
    important
    for customers my employees too they can
    always reach me
    but it’s important that customers also
    see you
    with your employees um and that you’re
    just
    not some invisible owner that slaves
    drives their employees
    with me i think it’s all about face time
    like i know a lot of people say you
    can’t go into
    major stores and see the owners but i
    think for small businesses that
    face time that you actually have with
    your customers
    means a lot to them and showing them
    that you care
    um like i have a thing on saturdays and
    sundays where
    i bring in donuts in the morning and
    during the real
    peak times of saturday and sunday
    afternoons i’ll stop by
    grab a couple pizzas bring them some
    people have something to eat while they
    wash clothes
    and um just interacting with the
    customer knowing them by name
    and whatever if some of them have like
    little
    shirts they make in or other little
    projects they trying to sell
    just you know showing that patriotism
    back to them
    make sure that you know you’re you’re
    coming up with a plan for
    really engaging and and uh acquiring and
    engaging your customers
    you know it doesn’t have to necessarily
    be an app i mean i think that obviously
    starts up is the best way that you can
    grow a delivery business
    um but any way that you can find that is
    going to
    you know help you engage your customers
    and keep them coming back because your
    recurring customers are your most
    valuable customers
    um that that is probably the
    the most important thing you can do we
    really try to see things through the
    eyes
    of our customers right
    yeah and i really like to try to put
    myself in the shoes
    of a young mother with like two
    kids like maybe i don’t know two and
    four right
    right at the age where they’re really
    mobile but i don’t listen
    right yeah um and i’ve got 70 pounds of
    laundry to do
    right yep how easy or hard is it for me
    to do that at this location
    right right how do i feel when i walk in
    do i feel like a second class citizen
    or do i feel like this place really
    appreciates me
    treat every single person that walks
    through that door
    with the utmost respect the secret sauce
    is
    customer service and and just
    provide a level of customer service that
    nobody’s seen in this industry
    and and uh you’ll be ahead of the game i
    think
    for right now the tip is to keep your
    eye on your customers
    they’re the ones that pay the bills pay
    attention to them see what they want
    so as you can see taking care of your
    customers providing them
    value thinking about things through
    their eyes
    so so important to have success in this
    business and you know
    so many people get into this industry
    thinking
    about laundromats as a passive income
    which it totally can be
    but it’s still a business and you’re
    still doing still
    dealing with customers so you want to
    think about things through their eyes
    and make it a good experience for them
    we saw this time and time again from the
    top performers that we had on
    in 2020 so moving forward in 2021
    think about the customer experience and
    how you can provide
    more value to your customers because
    it’s going to come back to you
    tenfold financially and uh
    you know just in terms of giving back to
    your community and being a part of that
    community
    and the feeling that that gives it’s
    just such a great feeling so
    think about ways to give value to your
    customers in 2021
    and improve that customer experience
    even if you’re already top-notch we can
    always get better
    so that’s that was uh number one
    characteristic of successful laundromat
    owners that came out
    in in the past seven months number two
    is this
    successful laundromat owners hire
    great employees and they take care of
    them
    we heard over and over and over again
    things like
    quotes from richard branson that
    basically said hey
    you know take care of your employees and
    your employees are going to take care of
    your customers
    throwback to uh tip number one there
    but um you know it’s just so important
    to have great employees and that you
    take care of them so you can keep
    those employees and keep them great
    so listen to what some of the past
    podcast guests had to say
    about their employees this has been for
    me the most important thing
    is take care of my employees
    and what i mean by that i’m sure a lot
    of people have heard the quote from
    richard branson that you know if you
    take care of your employees they’ll take
    care of your customers and
    oh my gosh that is so absolutely true so
    i i try and create a very employee
    friendly environment it’s best that i’m
    able
    within reason obviously you know i don’t
    let them run around and do ridiculous
    stuff but
    i want to compensate them them well and
    i want them to feel comfortable
    and i want them to have ownership in the
    business itself
    having the right people uh there is just
    so key
    it’s key to getting good reviews the
    reviews on the alpha key to getting
    business the
    you know the the google pages um the
    review
    are some key so um and i feel like so
    many of the reviews are based on
    customer service so
    to me getting the right people in there
    and if someone’s not right
    you know it’s hard to fire someone but
    just you gotta move forward
    and try to find that right person in
    that right team
    probably staff is probably our biggest
    asset um or competitive advantage
    have you ever read the book good to
    great yes i’ve read yes
    that’s the best business book there is
    but do you ever remember when they
    talked about
    getting the right people on the bus
    mm-hmm i read that i was like that makes
    absolutely no sense that’s the stupidest
    thing ever like
    i i you know it makes so much sense now
    that i look back and i was like
    that guy’s a genius yeah yeah yeah it
    maybe it doesn’t make sense until you
    get the wrong one on the bus and then
    you’re like
    oh right or until you get the right one
    on the bus too
    have you ever had an attendant that you
    can say she was the wrong one or he was
    the wrong one on the bus
    yeah oh yeah oh yeah yeah
    so looking ahead in 2021 let’s think
    about
    how can we make sure that we have great
    employees on our staff and then
    think of some creative ways that you can
    take care of your employees
    now for some of us that might mean
    making some tough decisions about our
    current employees
    if you have an employee that is maybe
    toxic
    or maybe is just not putting forth a lot
    of effort you might need to make some
    hard decisions because
    we saw time and time again the most
    successful
    uh operators that we heard in the past
    seven months
    are ones that have great employees and
    and that treat them
    well and take care of them and treat
    them like they’re valued members of
    the business and uh so if you have
    somebody on your team
    who is not a valued member of the
    business it might
    you know be time for you to either step
    up your game in leading them
    and uh you know we heard multiple times
    over the last
    seven months people say hey you know
    your employees are going to follow your
    lead so
    if your employees are not great
    employees might be
    good to first and foremost take a look
    in the mirror and make sure that you’re
    setting a good example
    and that you’re leading them well but
    secondarily if you’ve given them
    opportunities you’ve tried to train them
    you set a good example and they’re still
    not a great employee
    might be time to let that employee go
    and bring on somebody
    else who’s a better fit who’s gonna take
    care of your customers so
    again tip number two that successful
    or characteristic number two of
    successful laundromat
    owners is they hire great employees and
    they take
    good care of them characteristic number
    three of successful laundromat owners
    is that successful laundromat owners are
    relentless
    and a lot of these guests that we’ve had
    they’re kind of origin stories in the
    industry were
    were tough they had to scrap they had to
    scrape they had to
    you know get creative find ways to get
    financing find ways to
    uh you know work uh at their laundromats
    before or after
    their full-time jobs i mean all kinds of
    stuff that
    our guests have had to do so relentless
    mindset uh is it just it came up
    a time and time again in the podcast so
    here’s a couple clips
    from that it probably took every bit of
    four or five months
    and i bet i applied to easily 20 or more
    uh financial institutions and every
    single one of them told me the same
    thing
    and they just said you’ve never owned a
    business before
    you got twenty thousand dollars in the
    bank and you think you’re gonna take
    this business that isn’t profitable
    because it was losing money you know i
    mean who do you think you are is kind of
    the attitude that i got from them he
    asked me he was like
    what are you gonna do and i said steve
    if i have to apply to a thousand banks
    eventually somebody is going to say yes
    because i’m not
    ever going to stop like i this is i’ve
    decided this is what i’m going to do
    i feel very confident i’ll be willing to
    do anything that is legal or ethical
    those are the only two lines i won’t
    cross to be successful it wasn’t easy
    um and you know i don’t know how many
    people would have given up
    i just knew that i wasn’t going to do
    your homework
    do your homework i mean live you got to
    be hungry
    i mean as les brown would say you got to
    be hungry
    so that’s one of my guys i always listen
    to any time like
    i need to work harder i was listening to
    les brown i feel so
    energized and pumped up when i hear
    stories about people who had to scrape
    and scrap
    and get creative and just kind of claw
    their way to success or even
    claw their way to just being able to
    stand on their own two feet
    uh so man i i don’t know about you but
    i’m pumped up and i’m pumped up for 2021
    to just be relentless in my businesses
    uh and i hope you are too uh get that
    mindset don’t think that this is gonna
    be easy even though it’s a simple
    business
    even though it can be relatively
    hands-off you gotta still be relentless
    if you wanna be successful
    so that was characteristic number three
    characteristic number four
    is uh successful laundromat owners never
    stop learning and that is just a theme
    that
    came up almost every single episode
    uh here’s a couple of clips about
    learning and continuing
    to learn talk to as many people that in
    the industry
    as you can and don’t be afraid
    just learn everything you can from
    whoever you’re buying it from or if
    you’re building it if you’re building it
    from scratch
    make sure you find a good distributor
    that answers the phone
    every time you call and it always has an
    answer they don’t have the answer make
    sure they get the answer back to you
    in a reasonable amount of time
    i would say talk to as many people as
    you can
    it’s certainly something we did there’s
    plenty of folks that are tired of
    getting phone calls from me
    talk to other owners other operators
    anybody involved in the software side
    the marketing side
    anything like that talk to as many
    people as you can you’ll
    you’ll find the answer eventually talk
    to as many people as you can
    in this industry go to the coin laundry
    association the cla
    go to their website get on their blogs
    there’s a lot of other
    sites on on facebook for laundry owners
    ask questions you can never ask enough
    questions
    um you know so if i’m if i’m looking to
    buy a mat and i’m interested in it um
    the first thing i would say is
    get involved in these forums join the
    cla get involved in those forums
    ask people um the the response from
    people
    i found it is extraordinary the more
    that you can network
    with other laundry owners you will
    develop a wealth of information
    and that can come through your equipment
    district
    distributors cla there’s a number of
    ways that you can connect
    with other laundry owners because you’ll
    start hearing
    a lot of their experiences the things
    that have worked for them
    things that haven’t worked yeah and you
    can
    learn an awful lot by just keeping your
    mouth shut
    and listening to what other people have
    to say so whether you
    are you know on the forums whether
    you’re on a facebook group whether
    you’re
    connecting with other owners you’re on
    coin laundry you’re on laundromat
    resource whatever you’re doing
    continue to learn in 2021 you’ve never
    got it all figured out even if you’re at
    the top of the game there’s always more
    to learn always more to grow
    2021 again go back to that last
    characteristic of successful laundromat
    owners and in your learning your pursuit
    of knowledge be relentless in 2021
    continue to pursue growth and knowledge
    and it’s going to pay you back
    more than you can even imagine so
    continue to do that
    in 2021 okay i don’t even know what are
    we on one two
    three four okay number five
    characteristic number five of successful
    laundromat owners is
    work with qual they work with quality
    people
    uh you know if you want to be the best
    you got to work with the best and so
    whether that’s a partner
    that you’re partnering with maybe like
    thomas landenberger who’s got
    you know a a partner that’s basically
    helping him
    run his laundromat in florida while he
    lives in italy
    or whether that’s partnering with
    distributors or brokers
    or you know or just a business partner
    whatever that partnership may be the
    people that you’re working with you want
    to work with quality
    people uh when you work with quality
    people it ups your level
    your level ups their level and it’s just
    this spiral that goes
    uh right on up to successful
    laundromat ownership here’s a couple of
    quotes on
    that it’s a broker with integrity
    and somebody by the way that
    knows something about the laundry
    business you can’t find a broker
    that sells pet stores groomers
    i i don’t believe i think you need to
    find somebody that specializes
    in the laundry industry and has owned
    perhaps
    and operated one and knows how to read a
    balance sheet
    yeah and to somebody that can really
    give you good advice
    distributor distributor distributor
    distributor interview
    distributors act like you’re
    interviewing somebody
    to be your partner go in there and
    really make sure you like the person
    selling to you you feel like they’re so
    you know telling you the truth
    yeah make sure they have the capability
    to help you if you
    need it i had really good
    relationship with the distributor so i
    think what your key
    number one thing you need to do is get a
    relay a working relationship with a
    distributor that you
    feel comfortable with you like the
    machines i would say
    uh get some good partners i was
    fortunate to have
    like i mentioned earlier a bunch of
    different partners with a bunch of
    different backgrounds all able to kind
    of take the load when needed
    so so that doesn’t have to be you know
    partners in ownership of the business
    but like it is in my case but even you
    know we mentioned nick at starch up
    um there’s a local laundromat owner roy
    here in town that helps us done get it
    get a good
    team of people that all that all know
    what they’re talking about and know what
    they’re doing and
    and have very different skill sets and
    uh and use them to help leverage your
    skill sets
    get with the distributor and i mean this
    um i i know that you had a bad
    experience
    for a broker and i don’t know much about
    brokers but
    i do know something about distributors
    distributors want to make money
    just like you do but the difference is
    the distributor they will run your demo
    demographics for you
    they’ll do all the they’ll do all the
    front-end work for you
    as someone who got into this industry
    working with
    people who weren’t as quality and
    hearing the stories of the people who
    uh started out working with quality
    people and just
    the difference between their experience
    in the early years and
    mine i can just vouch and say hey you
    know what you want to work with quality
    people
    you know whether that’s a distributor or
    a broker or a partner
    or a consultant or whatever the case may
    be find quality people
    do business with them because they’re
    going to pay you back
    in their wisdom and their experience in
    their connections
    far more than you end up paying them and
    it’s gonna pay off for both of you in
    the long run so work with quality people
    that is the fifth characteristic of
    successful laundromat
    owners number six characteristics of
    successful laundromat owners
    is and this one’s kind of a little bit
    different but it came up
    so much i had to include it is you need
    to have a quality
    web presence and brand for your
    laundromat in order to be successful and
    it came up
    like kind of all throughout i was kind
    of surprised actually how often that
    came up
    so here’s a couple of quotes from uh
    podcast guests on
    having a quality web presence
    for your laundromat that it became very
    clear to me that we needed a
    website and not just a website that you
    build on your own because there’s so
    many that you can build
    on your own i knew we needed a company
    that knew what they were doing to do it
    being branded helps i will tell you
    that if you have multiple stores or if
    you just have one having a brand does
    help
    i know uh that’s not been a strength of
    our industry
    um as as you know jordan i’m sure
    the secret sauce is the website that is
    the
    number one marketing tool and you want
    your website to be the centerpiece
    of all of your marketing so so for
    example
    and to make your website work better you
    want
    more other websites different websites
    pointing to it such as yelp and google
    my business
    something i learned from music industry
    was brand recognition
    um for people to want to listen to your
    music you got to have a good logo it
    looks good
    um the names gotta roll off the tongue
    it like it’s all aesthetic
    because that that just didn’t want to
    come to you if it looks good
    so something really interesting when we
    came into the laundromat business
    when we were scoping out laundromats you
    know what everyone’s name is
    up here what’s that laundromat yeah yeah
    they’re all just
    laundromat that’s like if i was uh you
    know making music and my
    my name was music yeah musician yeah
    exactly
    so i was like that’s so odd well why
    you know so we got a logo
    um i got a shirt there it is
    all about love it so it’s
    really brand recognition you’re
    establishing no we’re not just a
    laundromat we’re different we are
    something else this is a professional
    relationship that we have with you
    we want you to be coming back of course
    everything’s online today you know
    everything from ordering food to
    even like getting a ride or just
    ordering christmas presents on amazon i
    mean
    everything is online so if your
    laundromat is not online
    first of all you need to get online but
    second of all uh
    you you when you look around in the
    industry
    man i don’t know if you’ve been on too
    many laundromat sites and i don’t want
    you to feel bad if this is you
    but i i want you to say hey maybe 2021
    is the time to get this fixed but if you
    have a website that’s
    dated you need to get that updated and
    you need to get
    uh you know just bring it into 2021
    because so many of your customers their
    first experience with
    you or your could be customers their
    first experience with you
    is through your web presence in your
    website and if it’s dated if it looks
    old or if you’re not
    there they’re going to move on to the
    next one and i
    loved that david and donna stark who’ve
    been in the industry for
    40 plus years they stressed
    the importance of a quality website and
    a quality web presence
    so man if you uh you know if you’re
    looking at your business if you’re
    looking at your website
    and you realize hey it might be time for
    an update
    2021 is your year get it done sooner
    rather than later because you could be
    missing out on customers
    who are passing up your dated website
    for
    uh the next laundromat over who has a
    slightly more upgraded website
    and the bar is not the head high in our
    industry so
    you know get it done and if you need
    help with it we have a video
    that i’ll link that will teach you to
    build a website
    yourself uh john my brother from
    laundromat resource
    marketing who builds all our websites
    that we put together for laundromat
    owners
    uh you know he and i put together this
    little course that will teach you to
    build a website
    and of course obviously we will also
    build you a website
    at laundryresource.com get online if
    you’re interested in that
    but it doesn’t have to be with us it
    could be with another company you can be
    yourself
    just make sure you have a quality
    website for your business because it’s
    really going to up your success and we
    saw it come up time and time again from
    successful owners
    on the podcast so make sure you’re doing
    that okay
    the number seven uh
    uh characteristic of successful
    laundromat owners
    that came up multiple times that i think
    has been a weakness in our industry
    but needs to become one of your
    strengths to take you to the next level
    is successful laundromat owners have
    their eye
    on the future take a listen to a couple
    of these quotes
    technology is the easiest lowest hanging
    fruit
    that you guys anyone can can can get
    involved with
    okay i mean
    i don’t know what else i can tell you
    about the fact that being able to know
    what you did today or what you did last
    week or what you did a year ago
    and and you know and a snap of a finger
    to help you
    pro forecast what you’re gonna do or
    what your goals are
    yeah um is it it’s it’s i i can’t
    imagine
    any i can’t imagine not do it but really
    the secret sauce is understanding
    thinking ahead
    okay thinking what could be um you know
    for those owners right now that are
    complacent in their existing locations
    okay uh you have to be thinking about
    upgrading all right especially if you
    have a 1500 square foot facility
    um and you know there’s not much around
    you somebody may come in and take you
    out
    right so even though you’re doing great
    right now in the locations that you’re
    in
    always thinking ahead and having you
    know your sales reps your distributor
    partners working with you
    um you know folks like jordan like
    myself in the business talk to us
    talk to others uh talk to your peers on
    you know on the cla forums talk to the
    individuals that are in the business
    right now
    see what they’re seeing listen to what
    they’re talking about
    that’s the secret sauce jordan you know
    trying to stay that one step ahead
    because
    somebody out there is trying to put you
    out of business
    right now right or thinking how they can
    or a distributor
    that’s not in a particular territory
    right now is saying i’d love to get in
    here
    right let’s find an entrepreneur to come
    in and put this in
    um so the secret sauce is again not
    being complacent
    thinking about the things that post
    covet are certainly extremely important
    to customers
    it can be so easy to get complacent this
    business doesn’t change
    that quickly and it
    you know you just get in your routine
    where you’re collecting coins you’re
    making sure your machines are good
    you’re checking in on your employees
    and you’re getting the cash flow and
    things can get very complacent but i
    will tell you that
    zombie laundromats are a thing for a
    reason
    and that reason is that those owners did
    not have their eye
    on the future they didn’t have a plan
    for moving forward as a business
    and their laundromats deterior
    deteriorated
    there’s a lot of r’s in that
    deteriorated
    because they did not have their eyes on
    the future and
    i think uh 2020 proved to be
    a huge year where that lesson has been
    learned by
    a lot of different industries and
    fortunately for us
    our industry wasn’t hit as hard as some
    uh but that’s not to say that they’re
    you know that that can’t happen to us
    too um and things
    are beginning to change quicker in our
    industry probably at a quicker pace than
    this industry has ever
    seen uh since the washing machine was
    invented
    where uh card systems are a thing now
    people are starting to
    um you know connect uh smart devices
    uh up all over their their uh
    laundromats
    from their coin machines to uh camera
    systems and speakers those kinds of
    things
    you know just different payment systems
    are are coming into effect there’s a lot
    of technology
    coming down the pipe right now different
    ways of getting data and reporting
    uh so just have your eye on the future
    and
    uh man join the ranks of the successful
    laundromat owners if you’re not there
    already
    so those are the seven big themes that i
    show
    that i saw show up time and time again
    uh over the past seven months i’d love
    to hear
    if you saw any other themes that came up
    that maybe i missed
    uh so if you’re on youtube hey leave a
    comment down below
    if you are listening to this on the
    podcast
    head over to laundromat resource.com
    show 37
    leave a comment on that page and tell me
    what themes you saw
    come up and maybe that i missed and i’ll
    bring it up in the next episode but
    again it was awesome for me to go back
    through
    listen to all these podcast episodes as
    cringe-worthy as it was to listen to
    myself
    especially in some of those earlier
    middle and later episodes
    uh man just hearing these guests and all
    their wisdom it just got me
    fired up for this podcast got me fired
    up to be a part of this community
    i hope you’re fired up to be a part of
    this community and i cannot
    wait again to see what 2021’s gonna
    bring
    and i i mentioned in the very beginning
    there’s some
    cool stuff coming down the pipeline so i
    want you
    to be a part of all of that that’s
    coming down the pipeline so
    make sure that you are staying in touch
    with us subscribe to this
    podcast or to this youtube channel
    because
    you’re not going to want to miss what’s
    coming down 2020 let’s look ahead
    uh over the next couple of weeks and see
    what is coming down the pipeline and get
    excited for it cause i’m so excited
    all right this is jordan for the london
    resource podcast
    we will see you guys again next week
    happy 2021
    let’s make it happen peace
    [Music]

    4 Comments

    Kyle Jeppesen · January 5, 2021 at 5:10 pm

    You mentioned you made a video on how to make a website. What is link for that video?

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