Listen to or watch this incredible episode! You won’t regret it. I promise!

Paulo Cruz, a hugely successful laundry business owner in Manilla, Philippines, shares his story of starting small in the laundry business with a 250 square foot laundromat and growing from those humble beginnings into a laundry titan.

In a captivating narrative style, Paulo weaves his story of starting small, overcoming obstacles, learning, adapting, hustling, growing, and eventually succeeding in the laundry business with universal, practical lessons that will help anyone listening to grow their laundry business!

He begins by sharing his humble start and how his own mother didn’t believe in the direction he chose to start in the laundry business. From there he shares his journey of growth and what it took to not only win over the support of his mother, but to succeed in such a way that his mother became his number 1 believer and even a partner in his business with him!

It will be obvious to anyone who listens to this episode why Paulo has found such huge success in the laundry business, but he will insist that anyone can find similar success and even more. So take good notes and absorb the lessons, techniques, principles, and mindsets that Paulo shares. The universally lead to success no matter where you are in the world!

Listen To The Podcast Here

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Paulo's Bio

I’m Paulo Cruz from Manila, Philippines. I’m married and have 2 beautiful daughters. I currently have 1 laundry plant. I started though with 1 laundry shop (that’s what we normally call it here in the Philippines), back in 2013. It was just a 100 sq ft neighborhood laundromat that offers full service (wash, dry, fold). I only had a pair of Speed Queen machines to start off. The rise of Coin ops only started around 2015 in the Philippines so the full service shops dominated the local laundry scene.

 I eventually expanded to my 2nd branch in a year but my turning point was on my 3rd year when I started to shift towards the Business to Business model (B2B). That’s where I am now.

 I do a bit of consulting and coaching on laundry. I also founded a small laundry society where we support each member to further develop their laundry expertise and we aim to standardize processes for the betterment of the customers.

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    Episode Transcript

    hey what’s up guys it’s jordan with the
    laundromat resource podcast this is show
    number 25
    quarter of a century and i’m super
    excited uh
    for you to be here today because we’re
    talking with paolo
    from manila philippines today and
    i i’ll be honest i did not know what to
    expect with this interview but i was
    blown away i was taking furious notes
    i would encourage you get something to
    take some notes on whether it’s a pen
    and paper or
    an app on your phone or whatever uh
    cause paulo
    has got some incredible things to share
    with you i didn’t know how relevant it
    would be
    uh to all of us on in all over different
    parts of the world
    but it’s incred i mean what he shares is
    incredibly incredibly relevant and
    incredibly valuable
    it’s gonna help you grow your business i
    guarantee it i’ll give you all your
    money back if it doesn’t
    but it will i promise i mean he he just
    really has some awesome things to share
    and you’re gonna love it and you’ll know
    how to get in contact with him by the
    end because you’re going to want to at
    least say thank you for him being on the
    podcast because he
    man i just i loved every part of this um
    but we’ll get to that in a second
    i wanted to just take a second to thank
    you guys i
    had this crazy week uh of highs and lows
    let me just share
    my low day with you and then i’ll share
    some of the cool highlights of the week
    but my low day started off with a bike
    ride i do triathlons
    hopped on my bike didn’t even make it
    very far from my house and somehow on a
    straight flat road all by myself i ended
    up
    taking a spill on my bike in the middle
    of the road
    i don’t even really even know how it
    happened got some you know some good
    road rash
    and and stuff so nothing major but i had
    to do the walk of shame back
    carrying my bike back to my house
    embarrassing stuff
    that’s how my day started and it ended
    on my way home
    from one of my laundromats actually
    where my car got hit by
    a drunk driver spun me around a couple
    times all the airbags went off
    uh one of the wheels was severed from
    the vehicle it was
    dramatic and crazy i’m fine a little bit
    banged up but uh
    totally fine otherwise i feel very
    blessed to have come out of it that way
    um but that was just a wild crazy day so
    that was my low day
    but some of the highlights of the week
    man i
    last week we had over 700 downloads of
    the podcast i mean that just
    blows me away it’s a testament to how
    awesome our guests have been how much
    value they’ve been bringing how much
    wisdom they’ve been bringing how much
    you guys have been taking away from what
    they have to share it was
    i mean i just i was blown away by that
    so thank you guys for that
    um and you know whether you’re uh
    listening on a podcast or watching
    on youtube doesn’t even count the
    youtube views which speaking of
    youtube this this last week we crossed
    over a thousand subscribers on youtube
    so thank you guys
    for watching this on youtube shout out
    to you guys
    if you haven’t subscribed either on a
    podcast player
    and or on youtube hey subscribe because
    there’s just some incredible stuff
    coming up uh
    the next couple of episodes are out of
    this world i’ve already done them
    they’re you’re gonna love them
    uh so make sure you’re subscribed but
    thank you huge thank you guys to all you
    guys who’ve been a part of the podcast
    uh and if you wanna be uh london my
    resource.com
    podcast guest go check that out go sign
    up
    uh to to come be a guest on the podcast
    i think you’ll
    you’ll love it we have a ton of fun so
    go do that
    um but huge thank you to all you guys
    who’ve been on the podcast and a huge
    thank you to all you guys who have
    subscribed
    and who have been downloading and
    listening i feel very humbled very
    blessed
    so fun so thank you guys for that i
    wanted to highlight real quick
    speaking of awesome things happening a
    bunch of you guys have been joining the
    free membership at laundromat
    resource.com
    and a couple of you guys have introduced
    yourselves in the
    in the new members introduction forum a
    lot of my resource.com
    forums uh that’s an awesome place for
    you to get to know
    other owners ask your questions
    introduce yourself start networking
    big shout out to michael tom steve
    margot and micah who all introduced
    themselves this week
    on the forums if you haven’t done that
    then go introduce yourself if you have
    or even if you still haven’t go welcome
    them to the community
    they have some cool stories some of them
    are looking to get started some are
    already in the business
    michael shared some awesome wisdom in
    his introduction from his vending
    machine route
    that translates super well to what we’re
    doing with laundromats
    so go check that wisdom out and margot
    i wanted to just highlight real quick
    she’s in africa
    and wants to build a laundromat there
    and there’s some unique
    obstacles that she needs to figure out
    how to overcome and i thought that
    some of you guys out there are a lot
    smarter than me with this stuff and
    might be able to help margot
    jump start her laundry business in
    africa
    and help overcome some of those
    obstacles so go check that out on the
    new members forum i’ll link it
    specifically
    uh in the show notes a lot of my
    resource dot com show 25
    or if you’re on youtube it’ll be in the
    description down below um go help margot
    out over there and go welcome the rest
    of these guys
    uh to the community um and if you
    haven’t yet man go introduce yourself
    over there it’s awesome
    um also speaking of forums uh micah had
    a question
    about legalzoom do you can you use
    legalzoom do you need a lawyer
    some of you guys might have some
    experience with legalzoom so i thought
    you guys could go over there and help
    mike out with that question
    on the forums and corey had an
    interesting question about
    robs which is a rollover
    small business uh it’s basically a way
    to use your 401k
    money to buy a small business and he
    wanted to know
    if uh any of you guys have had any
    experience doing this or heard of
    anybody doing this so
    go help those guys out over on the
    forums and as always every week go over
    there to the forums ask a question
    answer a question because we are all
    better when we’re working together
    helping each other out so make sure
    you’re over there doing that every
    single week
    uh it’s it’s awesome and it’s really
    cool to see what’s been going on over
    there
    okay enough of all of that i’m super
    excited
    for you to hear paulo so let’s listen to
    this and we’ll jump right in with
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    [Music]
    hollow thank you for coming on the
    podcast i’m
    i am like really really excited about
    this episode i’m so
    fascinated by this and i cannot wait to
    uh hear about how you’re doing your
    business so thank you for coming on the
    show man
    hey thanks for inviting me here this is
    actually my first
    ever podcast to join in so i’m really
    excited to share what i know about the
    laundromats here in in manila
    so looking forward to this yeah well hey
    you know what you went straight to the
    top this is like top-notch podcast so
    no but seriously thank you for coming on
    i’m sure you’ll be on
    more uh here to come and i want to hear
    i mean you’re this you’re a very unique
    guest for us
    uh because you know you’re pretty much
    on the other side of the world from
    where
    i am right now and you can’t get a whole
    lot further and so i’m really really
    interested to hear
    about you know what it’s like owning a
    laundromat in manila
    but before we get there tell us a little
    bit about
    you who are you and and then
    maybe how did you get into the
    laundromat industry
    oh yeah sure this is going to be long
    and i sometimes i get carried away when
    i talk about my journey
    about laundry but anyway
    i have two kids already two beautiful
    girls
    um so
    for for my journey in in the laundromat
    business
    um i started actually back in 2013.
    this is a really fun story so like what
    you said buckle up
    so my wife actually started
    the the idea so we have our day jobs
    back then and we were on our way home
    we were talking about our finances
    uh so she was telling me oh we have
    already placed money for
    for our investment in the stock market
    the mutual fund so on and so forth okay
    fine um
    all right so i guess we’re all set and
    then she told me we have some extra
    savings left
    so what do you want to do about it she
    knows that
    i’ve been wanting to have a business
    but during that time i was a little
    younger
    i was a big dreamer i always think about
    oh i want big corporations i want to be
    the president the ceo
    even though i don’t have any experience
    on doing
    businesses so then she told me we passed
    by this
    laundromat in front of our residence
    she told me hey how about this why don’t
    we
    try to set up this little laundromat
    business
    it looks promising we can see that there
    are
    a lot of clean mainly packed linens and
    clothes
    in the shelves and the shelves are
    really full they’re overflowing there
    are there are
    other other um packages in on the floor
    so
    if i take a look at it then i told her
    are you serious about this
    you you really want to to you know
    to start it to start up on on the
    laundry business which is a dirty
    business
    a literally a dirty business so yeah you
    don’t
    want to wash clothes of other people you
    don’t even know them you don’t know
    where they came from
    so i shrugged it off in short
    and then um after a couple of days
    so every night what i do is after work i
    i do my research on my hobbies
    i do some video games that’s my normal
    routine before i go to sleep
    but there was this weird night i’m not
    going to bed
    and i don’t have anything to do so i
    remembered
    what my wife told me the laundry
    business
    so i did some research and that’s
    where all my interests kicked in right
    so i realized hey it’s not really that
    hard and the machines look nice
    you don’t need a very big investment to
    start the business
    so why not and then i found this
    consultant so he’s based here in manila
    um
    he’s popular then he was able to help
    out around 30 or more individuals set up
    their laundry business
    so why don’t we really try this
    so i talked to my wife said okay and go
    for it
    so we set up a meeting with the
    consultant and in just a month’s time we
    closed the contract
    signed it we’re ready to go right
    you’ll be surprised in my next what what
    i’m going to say next right
    so the shop it’s a full service
    laundromat
    when i say full service we it’s uh the
    full wash during phone services we do
    that we do the packing we do the
    pressing everything
    there’s no going up back then it’s 2013
    i think the rise of the coin laundry
    here in the philippines was around 2015
    and actually i was really doubtful of
    of the idea of the coin it’s it’s two
    westerns
    only americans do that because they have
    high labor costs
    right here in the philippines we have
    what
    really low labor cost right so
    why will someone just spend their time
    in the laundromat doing their own
    laundry wherein they can just have it
    serviced full service so they can do
    whatever they want
    some family time watch a movie right
    anyway going going back to the topic
    so it’s a it’s a full service laundromat
    the size of our first location and we’re
    we are actually renting it releasing it
    it’s just 250 square feet and
    fifty square feet three small goodness
    that’s like it’s slightly bigger than
    the room i’m in right now
    exactly right but surprisingly
    for you right it’s very common here in
    in the philippines that we have these
    businesses not only for laundry laundry
    shops oh yeah laundry shops that’s what
    we call here in
    in the philippines not laundromats so
    the shops normally are around that size
    sometimes they go up like double double
    or triple the size
    and the setup the setup of the met
    the of metro manila is that the houses
    sit together so not compared to
    in the states that you know houses have
    big blocks of
    of land right here houses sit wall to
    wall
    so the density if you imagine the
    density in one area
    density of the residents are a lot
    really a lot
    yeah really congested
    so it was a 250 square foot place
    we have our first pair of speed queen
    machines
    back then it was a top load machine and
    the capacity was like the smallest one
    the one though the machines that you use
    back there at home in the states you
    know that’s what we call
    the commercial machines here in in the
    philippines
    so do you you have those machines i’m
    sure
    right upload washers right so so
    it’s it’s we had our first pair
    so we’re happy um business business was
    okay
    and it’s our first time so we don’t have
    any comparison
    for just right at the third month we
    we went green already we started
    starting to earn
    so okay um we’re happy with the side
    hustle
    the the income not so much
    but it gets to help to pay the bills
    right
    and you get to learn right so so we
    continued to
    to do the business and take note we both
    have a day job
    so i was in charge of operations my wife
    was in charge of the finance
    so we were handling this remotely but
    most of the time i handle it remotely
    right so i just uh call
    call my attendance how things are um
    so yeah so that that happened that was
    the first
    year right then
    i guess the following year so i was
    thinking i was talking to my wife
    this looks like a promising business
    fine so we started to
    generate our vision so the vision in
    back then was
    the target was around 10 branches
    so if we’re earning this then multiply
    it by 10 then
    wow so we’re gonna get rich
    rich in the sense that it’s going to be
    you know
    will be better off right
    [Music]
    okay fine so i continued to research
    because what the consultant taught us
    it it was the fundamentals of starting a
    laundry business
    you know it was good but it was basic so
    i did my research and i
    i stumbled upon this local forum
    there was this thread about laundry
    about laundry business
    it has around 300 pages so i read them
    from page one
    to the end yeah that’s how interested i
    am yeah i think that i’m sorry to kick
    down notes yeah because
    i i’m not sure what how how do i handle
    let’s say um irate clients or how do i
    handle this type of stain
    i don’t i don’t know right so i’m really
    relying on what the
    other people know and in in the forum
    there were some folks that they were
    telling ah don’t
    don’t start a laundry business it’s
    already saturated here in manila it’s
    just going to cost you money right which
    is actually true
    so i told you earlier that the density
    of
    of the residents in in here in manila
    right
    so our first shop
    we were the fifth actually in a five the
    fifth
    business laundry business in a 500 meter
    radius
    imagine that wow yeah it’s
    so incredibly dense pot oh yeah but also
    the laundry shops yeah exactly so
    but i think the lucky lucky part there
    is that we were at the center
    so imagine this it’s like a grid a grid
    of uh
    it’s a um residential community so a
    grid wherein there’s the streets are all
    nearby
    and it’s let’s just really dense a lot
    of people
    right and we were at the center but we
    we were the new guys but still we were
    able to
    get a chunk of a piece of the pie
    in the laundry business there right
    so yeah um so fast forward
    after a year and a half we opened our
    second branch
    so thankfully it’s i think four or five
    times bigger than my first one
    right but the location was really bad
    it was just like we i was just like
    forced to get that because i was really
    frustrated for
    i think more than a month or two i’ve
    been looking for a new place
    and i wasn’t able to find one so when i
    got that
    i really jumped onto it so
    [Music]
    the income is not that good compared to
    the first one
    it’s still green though but you know
    it’s it’s not
    it’s not really that profitable so
    what we did is i asked my attendants
    let’s do some marketing
    we do some flyerings we we drop some
    our marketing materials at the mailboxes
    of
    of the residents of our neighbors but
    still it didn’t work
    we even asked the local drivers of the
    the transportation system
    in in out in that area to help us out in
    the marketing so they also gave out the
    flyers
    the marketing materials it didn’t work
    really
    and to think if we we were just like the
    third
    or the second laundry shop that area
    i guess that explains it no one wanted
    to have a laundry shop in that area
    because the business is weak
    so i didn’t know that but that didn’t
    stop me
    so one of the turning points this is
    actually one of the first milestones
    um in our journey we’re in towards the
    business-to-business
    model right a
    very good friend of mine who happens to
    have a salon in another city
    he called me and then he said hey paula
    i need some help
    my uh my current service provider
    is going to stop doing service
    in my salon and it’s going to be a
    problem
    so i’ve been thinking about the b2b
    business the business concept
    back then but i’m still not sure because
    i know there’s a lot of cost involved
    i’m not sure how to deal with
    with businesses back then but since it’s
    my friend
    a very good friend of mine why not the
    problem is
    i don’t have a van i don’t have a driver
    i don’t have a car but i’m working so i
    can’t spend a lot of time just picking
    the towers of of that salon
    so i thought about it and then i
    realized that
    my mom she has a little van
    she has a driver and my mom was actually
    my number one
    non-fan non-fan
    oh no he’s a non-believer believe me
    my folks they are they are also
    entrepreneurs they started
    um young so they had they had a very big
    shoe manufacturing facility before they
    already closed it down but
    you know their business was really good
    they were like um exporting shoes around
    the world back then right so
    it was really good but anyway she was
    our number one non-believer so i told
    her
    hey mom um i have this new idea
    i want to try this out can i borrow your
    van just for a couple of hours per day
    i’ll just pay the driver as well so she
    allowed me
    and then it was easy to plan the
    logistics
    maybe it’s just because it’s just one
    salon so
    it was it was seamless i was able to
    to add the new process easily in
    in my business so i was excited
    wow it’s working right but i’m running
    at a loss there it’s just
    one salon i have some other small
    businesses already that i’ve been
    servicing than our our neighborhood
    salons the barber shops in the spa and
    little restaurants but it’s the first
    time
    that i i went inside a mall in a
    business
    center to to pick up right
    so in the end money is there actually
    there’s this volume there
    right it’s okay but again
    running at a loss i have i’m borrowing a
    van
    i have to pay the petrol and the driver
    so i have to
    think of ways on how to
    to earn right so i thought okay
    maybe this is the start of my b2b
    journey
    but i don’t i i know that the best the
    retail business in my second branch is
    not that good
    so why don’t i focus on adding
    more b2b clients so i asked my
    attendants
    this i had them i think for two months
    i had them walk around give
    out and talk to the owners or the
    managers of businesses
    to offer our services so it goes around
    two months yeah i also printed them
    gave them calling cards to make it more
    professional
    okay they were able to give me one
    client
    obviously i was not happy i spent a lot
    of time planning
    and then it’s just one client so i
    thought
    maybe i really have to do this and i’m
    not
    at that time i’m very shy person i’m not
    very outgoing
    i don’t like talking to people i don’t
    know i don’t
    i don’t like rejection i i don’t
    like you to say no to me right right and
    in the business
    there are more no’s than yeses right
    but it really pushed me to do it because
    i really
    want to grow the business to scale it up
    so what i did was for for four sundays
    so that’s a month
    i allotted around two to three hours of
    my time
    so i parked my car in the center of the
    business district
    and i walked around and it was also an
    exercise for me it’s like i’ve been
    walking for hours
    so so what i did was i literally went
    door-to-door in the salons restaurants
    bus i wasn’t touching hotels back then i
    was really scared of servicing hotels
    mountain so
    in four sundays in a month
    i was able to get five clients so
    wow that my staff were really
    wow that many so i was also surprised
    that
    i guess the difference is that if
    if the manager or the owner realizes
    that you own the business
    that you’re marketing they will engage
    you more
    so they ask a lot of questions how do
    you
    distance these these are our concerns in
    our
    current service provider
    how much how much is the service cost
    where are you located
    it’s more of a conversation rather than
    just you know pitching your
    or a one-way uh
    marketing style right so i was very
    happy
    um so i targeted after that i targeted
    that every month i’m going to add
    one new client so insert small small
    businesses
    right yeah yeah so
    [Music]
    i was able to average around two clients
    per month
    so it really kept going i was really
    relentless
    keep on adding go let’s go as good if
    there’s a problem with capacity no
    problem we have some savings we are
    earning from our main jobs
    we buy new machines keep on buying the
    the speed queen machines right
    so i think at around around that time i
    already had around
    four or five pairs right so it kept
    growing
    adding more stuff i still i was still
    borrowing my
    my my mom’s fan and the driver
    and then um what happened was
    because i was so relentless in getting
    more clients
    i forgot about quality so we had a lot
    of fallout as well
    i was adding new clients and there were
    a lot of clients leaving
    so then i guess it made me realize that
    uh it’s not all about getting involved
    like just it’s
    about making your service you know
    really good quality
    um then
    so i took a step back
    and i told my attendants we have to
    revisit our process
    and i was i was also a manager in my day
    job so
    i know how to handle people and just
    really not that
    you know outgoing i was shy but i have
    to do this right so
    i did some training plans spent some
    time with them during the weekends
    so it’s slowly improved right
    um the cases that i had back then was
    very bad uh washing quality
    damaged items missing items
    and worst case i had theft theft from
    the cash payments
    and sometimes theft of the actual item
    because the towers the items of the
    business class are really nice
    so it’s really tempting and
    i’m not able to trace who stole it right
    it was a nightmare
    around that time okay
    so fast forward to 2016.
    um what happened was i got my very first
    hotel that year
    and it’s another milestone for me it’s a
    little hotel so what happened was
    during that time i had my two branches
    we’re going b2b already we have
    but we still have some retail clients um
    i think
    at that time i have around 20 or
    25 clients combination of
    salons spas and restaurants so we’re
    happy
    and we were also able to buy our own van
    um at that time and hire our own driver
    but still we’re borrowing my mom’s man
    and the driver
    right because it’s there’s a lot there’s
    a lot of volume
    for us at that time and i i remember
    i remember um one time when
    the driver of my mom was calling uh
    talking to my mom said mrs cruz
    i just i just need to give you an update
    your van is full of laundry bags really
    full
    that powerless attendant can no longer
    hop in so he needs to ride a cab
    with other laundry bags to go back to
    the shop
    that’s how many we were picking up so
    for me it’s a good problem to have yeah
    oh yeah it was really a good problem
    and take note remember my mom was my
    number one non-fan that’s right
    so the message was very clear that oh
    it’s paula’s really doing something
    about this
    right so so there but anyway
    so in 2016 i
    i got my first hotel right so they found
    me in a local service website
    so it was they were they were telling me
    that
    they need help because their their main
    provider
    had need to rehabilitate their machines
    so so they have to close shop for a
    while
    so okay fine and it’s just a couple of
    blocks away from my first
    branch so why not
    it’s it’s a small it’s a boutique hotel
    i think it’s just around 30 rooms 30 or
    40 rooms really small
    um so we were able to handle that
    to think that you know i thought i
    thought i would be able to handle it but
    with some research
    it was just i realized that it was just
    the same process with just
    some changes in the tracking system and
    the folding because they are
    there are requirements in the hotel
    linens for folding
    so after a month um
    the manager was talking to me that the
    hotel manager was talking to me so she
    said that
    what do you think if we move
    our hotel to your service
    right you accommodate us
    so i said yeah of course you’re just
    nearby why not
    right but the condition is
    you have to handle two additional
    branches
    so okay where are these branches located
    they’re located in other cities probably
    30 minutes or 40 minutes away from where
    we are
    so it was a challenge well
    yeah i i i was thinking about it as a
    challenge and
    a good problem because
    during that time we are actually in the
    process of constructing
    our plant in a property that we own
    right so no longer renting and
    it’s a plant we won’t be accepting any
    retail clients there
    it’s a processing plant for the b2b
    clients so
    the hotel manager gave me two weeks or
    three weeks to prepare
    and it was really good timing that was
    the time that the
    the plant will be completed right
    and we bought our first industrial
    machine it was a 55 pounder
    and it’s not brand new it’s a refurb
    it’s an
    old machine it was a brand supremos
    brand
    um now here in manila just to give you
    some information on how
    on how we purchase machines of course
    the the smaller machines in the coin of
    machines they are all brand new but for
    industrial machines
    most of us in the industry we go by the
    the refurbs these are like five or
    ten year old machines right so what what
    they do the
    the business owners they they purchase
    machines from from other countries
    most of the time it’s from the states
    and then they repair it here in
    philippines then they sell it so they
    flip it
    right and for me i was hesitant back
    then but when i first tried it it was
    really good
    the breakdowns i was surprised that the
    breakdowns of the machine is not really
    that common not often
    yeah what other people is trying to tell
    me that ah
    secondhand you’re going to have a
    headache in the
    maintenance but surprisingly it’s not
    and the support the support of my
    provider
    was really good like if there’s a
    problem
    in just a matter of two or three hours
    the tech will be arriving and it’s going
    to repair it
    a quick repairs except for of course not
    re-bearings
    um changing the seals it takes quite a
    while but overall it was good
    um so there we have our first machine
    and it’s paired by my little dryers i
    move some
    of my dryers out from the two branches
    to support the
    the industrial machine so because we
    don’t have enough funds back there
    right so but we have already a plan it’s
    a small plant
    it’s very spacious i think it’s around
    7 000 square feet much
    bigger way way bigger much much
    especially way bigger than that first
    laundromat
    250 square foot yes no holy cow
    but okay so so we were able to handle
    the three branches
    because of that so that’s where my b2b
    journey started
    after that i reviewed my
    my list of b2b clients and there it was
    a lot of salons
    spas so and then i realized that ah
    these are small businesses that
    you know i wanted bigger ones i want to
    go for the hotels
    right i want to go for the hotels right
    so it’s a big industrial shop now
    so i started shifting my marketing
    from the salons to the hotels so i was
    able to to get more hotels at the
    boutique hotels right
    and then there was this hotel
    that was really eager to transfer to me
    okay sir let’s i want to start i want to
    test your service
    and then we were almost done in the
    discussion and then she remembered sir
    i forgot to ask you do you have a flat
    works
    in your plant i don’t have
    flat bricks in my plant
    that was the deal breaker i wasn’t able
    to get that sir we need pressing of our
    linens this is a hotel don’t you realize
    that
    uh the other hotels they have well
    the linens of other hotels don’t drink
    all that much so we can fold it really
    nicely
    so i realized that okay this is a very
    big roadblock
    i researched how much flat works cost
    and it’s really
    really expensive
    coincidentally my wife’s
    former colleague they they had a small
    no no just that small it’s a it’s a an
    industrial laundry plant
    also but they closed it down probably
    because of bad business
    and they happen to have a 60 incher flat
    bricks that just needs refurb
    so we bought that so we were very happy
    we were able to press the the items of
    some of the hotels i was able to get
    more hotels that requires the flat works
    but here’s another problem
    [Music]
    the flatworks that we have is just a 60
    incher yes we can
    press the items but how can we press the
    bigger sheets
    the queens the kings right you have to
    fold it
    and because of that we try to fold it
    there’s a bigger chance of
    having an accident that you know it’s
    the sheets gonna get scorched or
    torn apart
    um it was a problem for me and i was
    very vocal to my wife and my
    my parents here about it that ah this is
    really a big problem and i know that
    the cost of the
    the bigger flat bricks is in the
    millions of pesos
    right so just for familiarity i think a
    dollar
    is around 50 pesos right
    so so it was
    having the big flat works was the major
    challenge it’s too expensive yeah we
    have the space
    but it’s too expensive
    [Music]
    my mom heard it the number of a non-fan
    and that’s where she told me that
    do you really need that i’m going to
    help
    she was now a believer because
    you won her number oh yeah yeah yeah
    i and even my dad actually they were my
    motivation one of my motivation
    i i remember my dad this was
    earlier i think 2014. she was
    i mean he was he was asking me about the
    business
    which he was telling me how’s your
    business
    that’s good so then again he asked me
    why did you start the laundry business
    um what are you earning there pennies
    so that was an insult and a motivation
    to me ever since that day
    it just kept on my mind that oh i’m
    going to change my mind of my fox
    i’m not earning pennies here i’m going
    to scale this
    up right so yeah they were my believers
    now so they were my fans i’m not sure if
    they were they are number one fans but
    they are now
    how long did it take for you to win them
    over how many years
    three years three four years three hard
    years yeah
    oh yeah yeah yeah yeah so we were able
    to purchase
    the the flatworks and then that’s where
    it all began that’s where i am right now
    we have already expanded
    i have like three more industrial
    washers
    and i have five bigger dryers my
    plant is capable of handling around
    three to four tons per day
    the shift well before the pandemic i had
    a 24-hour shift so imagine the turns of
    the machines
    per day right so
    yeah sorry it’s quite long you might
    have some questions oh
    that’s my story man man i mean that’s
    just so fascinating it’s
    it’s so cool first of all i mean it’s
    just cool to hear
    you know how things work in manila right
    because not very many of us get to
    experience that
    but it’s so cool to hear your story
    to hear how you started
    in a 250 square foot laundry shop and
    were able to be creative
    and work hard on your business and
    scale that to where now you have this 7
    000
    square foot plant and you’re doing a ton
    of commercial
    uh commercial uh b2b uh laundry
    it’s i mean it’s just so cool to hear
    that and it’s
    um it for me the thing that was really
    striking me
    is the principles are the same right
    if if we’re in the united states if
    you’re in manila the principles are the
    same
    exactly you know you you got to use
    creativity
    you got to work hard and you have to
    have your mind set on
    on growing and scaling if that’s what
    you want to do
    and and it works there and it works here
    and it works all over
    the place um so it’s just a super cool
    story
    um but yeah i mean i have i have
    lots of questions one that i was
    wondering are you still working
    a full-time job outside no more actually
    i’m no long i’m full-time already so
    what happened was in two years ago 2018
    right so i was an operations manager in
    one of the
    big international companies here in in
    manila
    so pay is good happy with the job you
    know i can handle
    i can work even with my eyes closed
    because i i know what i’m doing already
    right um but two years ago they have to
    let me go
    so that was another milestone that
    i was afraid back then because
    um the the salary that i’m getting
    is not comparable to what we’re earning
    in the laundry business
    so i was thinking like oh how i’m going
    to support the family
    right but it was also exciting it’s more
    of more after i was scared but i’m more
    of excited
    yeah right so i remember the time when
    my boss
    and the hr person was talking to me when
    they told me that
    of course i was scared for a split
    second then after i realized that
    okay this is what’s going to happen i
    don’t have any
    control of the situation let’s think
    about
    what i am in control of so
    laundry laundry so that’s what i’ve been
    thinking what am i going to do with the
    laundry how i’m going to improve this
    this is now my main job the laundry
    business
    so that’s what happened so when i when i
    left the company
    i went full time um in the laundry base
    every day i was there
    from around 8 a.m in the morning up to 4
    p.m or 5 p.m
    in the evening sometimes i change shifts
    because back then it was 24
    we were two shifts sometimes i come in
    around
    uh 5 p.m in the afternoon and i go home
    around five
    a.m in the morning right once in a while
    when doing full time i saw that
    the flaws and the weaknesses of my team
    right
    there’s a lot i thought i’ve seen
    everything but now since i’ve been
    handling it remotely i just saw probably
    just
    five percent of it yeah there’s a lot of
    work to do
    right so it was also an opportunity for
    me to restructure the
    team um develop
    new training programs methodologies and
    everything
    right so yeah this is good it was good
    that
    it was a blessing that i i was let go so
    that
    probably i can focus 100 in the business
    yeah well and one of the things i love
    about that story
    actually is i mean
    we you know a lot of people
    we’re taught you know go you know get a
    good job you get an education get a good
    job
    and you’re going to be safe and you’re
    going to be secure you’re going to have
    that salary
    and life doesn’t always work out that
    way right and you
    you found this and so because you were
    building this business on the side
    when that happened to you you were okay
    right yep you it was scary still scary
    you know and still a lot of work to do
    but you were okay
    right you didn’t have to scramble your
    family didn’t starve i’m assuming
    um yeah and you know i that’s why i
    think it’s just so important
    for for everyone to be
    building something of your own uh on
    on the side so that when stuff happens
    you know you have that to fall back on
    for a while so i mean i just think
    that’s a cool
    story and that’s a principle that
    translates everywhere
    right yeah the united states and
    everywhere in between
    and what’s also funny about that
    incident is after
    my last day in that company so i have
    this client
    a hotel client he called me yes sir
    we have to talk to you about the hotel
    so i thought it was a problem
    so i went there had a meeting then the
    president told me that
    paulo we’re on an aggressive stage right
    now
    we’re planning to expand 15 branches by
    the end of the year and that was
    september
    at that time are you are you
    interested in handling all of it of
    course
    that’s like this is my main job right
    yeah so
    so that made it a little bit easier
    for me to adjust right but still you
    know i
    i’m starting to see the problems in the
    operation so
    again what happened in back in 2015 2014
    wherein there was prob there were
    problems in the operation it’s going
    it’s happening again right it’s
    happening again so that’s why i have to
    solve it
    during that yeah wow i mean so cool what
    a cool
    story what cool timing you know yeah for
    that to happen
    uh man that’s that’s awesome so
    what i mean
    are do you have any self service
    locations or are you still all full
    service i only have one location right
    now oh
    just the plan yeah i closed i closed the
    first and the second branch already
    because
    i was dead focused in the b2b
    scene right adding for me adding
    retail in my operation is just going to
    mess it up
    when during the transition what happened
    was
    um sometimes the the t-shirt of a client
    gets folded into the back of the hotel
    client
    right or the towel of the hotel and gets
    into the
    client yeah right so it’s really
    difficult so that’s why i shifted
    to 100 b to b right
    and in terms of the coin ops
    um i forgot to mention that
    in 2018 was it in 2018 no no i think it
    was
    2019 so the volume was picking up
    remember
    the there’s this one client that added
    15 branches right so the volume was
    my capacity started to peak right
    and we don’t have any more money to
    invest
    because i have to be more careful now
    this is my main job
    yeah yeah um
    so i i was thinking that how can
    i i want to handle more
    but i don’t have the funds and i don’t
    have the facilities
    right so i started talking to the to my
    neighboring
    laundry businesses just walk away a
    couple
    of minutes walk or just across the
    street these are the little coin
    laundry shops during that time the
    the coin laundry business where was the
    pumpkin then the full service
    laundromats they’re taking a back seat
    so i was talking to the owners you know
    just trying to getting to know them
    and i was telling them i’m no threat i’m
    on a different
    industry so i just explained that i’m
    handling um
    hotel clients then but at the back of my
    head
    i was thinking that i realized that hey
    instead of me having a problem of
    adding more clients why don’t i ask help
    from these guys
    but the question is can these guys
    handle hotels
    these are just small machines right the
    lg maytags and the speed queens
    um we need fast service for hotels it’s
    like a 24-hour turnaround
    but anyway i did try i i i i tried to
    give them a couple of laundry bags and i
    monitored
    i checked their quality and they passed
    my standards
    that’s the time where i form
    a laundry society it’s a small laundry
    society
    consisting of around five five or six
    members
    it’s a closed society it’s not an
    association or
    or any public group wherein the members
    help each other in improving the
    operating standards here in the laundry
    business
    it’s small it’s not going to make a debt
    right now but
    at least our current clients are
    experiencing the same level
    if if they’re being handled by another
    side that’s part of the the society
    right so i guess that’s another right
    thing to do and i was also able to help
    these little laundry shops
    that they thought that they are not
    capable of handling
    but because of training and some
    knowledge
    they realize that they are able to do it
    yeah yeah i love that because
    yeah i mean so many people get caught up
    in uh you know competing
    that they miss out on being able to
    cooperate
    and help each other out and it’s better
    for everybody
    you know when they do that and starting
    a society
    and you know partnering with some of
    these small laundry shops
    to to do laundry is an awesome way
    to not only help them but to help you
    you know
    improve your business and to help your
    clients which is going to help you
    retain your clients and
    just all the way around it’s so
    beneficial
    yeah because i have accepted that i
    cannot do everything
    yeah at some point i’m going to peak and
    that’s it
    but i don’t want to stop there so i
    found the solution
    it’s that little group well because of
    that we’re able to handle like
    an additional two or three tons per per
    day
    yeah well what what really impresses me
    about you
    is that you know you i mean all
    throughout your story it was like we ran
    into this problem and we ran into this
    problem and we ran into this problem and
    right after that every single time you
    said
    and here’s something i tried and it
    worked or here’s something i tried and
    it didn’t work so i tried this and
    here’s something i tried
    and i think you know that’s probably the
    key to your success
    and that’s probably what when your
    parents over to be your biggest fans now
    is that you know you started small you
    learned what you could
    and you just were creative and
    persistent and continued
    to solve problems and as you solve
    problems
    bigger problems came and you were able
    to solve those to where now you can
    handle
    really big problems and you’re doing
    big business now because of it right
    makes you
    a lot more valuable so super impressive
    super impressive um well okay so tell me
    tell me a little bit more about uh
    laundry in manila what you know what uh
    are most people still doing the drop-off
    stuff in these little
    shops are bigger shops gonna pop up
    anywhere
    what’s what do you see happening um well
    here
    the the laundry industry in in the
    philippines i think it’s just the same
    so
    it’s there’s the fair share for the full
    service laundromats and the coin laundry
    mats
    the full service are much cheaper to to
    set it up
    i think it would just cost you around
    around six thousand seven thousand
    dollars okay
    right so it’s really cheap like what
    they did
    in the coin ops it will cost you
    probably around twenty thousand dollars
    and up and these are
    also small if i know in the in the
    states that you know
    coin-ops are really huge like um that
    the spaces are really huge
    here the coin ops probably are like
    around just 500 square foot the smallest
    the biggest would be around
    2 000 square feet but it’s very rare we
    don’t have like
    um the coin ops here well the
    sometimes they have food to sell but not
    like
    they’re in the states that they’re there
    are um vending machines
    there are like uh arcade um
    games there or yeah anything that can
    pass the time while waiting
    right so here it’s just for some time
    food
    because it’s just small and there’s also
    a television
    [Music]
    simply that’s it that’s it so
    and also coin ops just like what
    happened to the full service laundromats
    there are a lot of coin ups around
    in in a 500 meter ranges you’ll see
    probably three or four
    coin ops shared with two or three more
    full service laundromats
    right um and now with the pandemic
    happening
    i’m seeing a lot of of businesses
    laundry businesses being sold
    imagine that there’s a surplus of
    machines right now in the market
    if you’re smart enough you can actually
    buy at this time
    yeah now’s a good time to buy oh yes
    yes oh yeah it was really difficult
    because of the pandemic how are you guys
    there in during the the pandemic
    uh what i mean
    some people have gotten hit a lot harder
    than others
    a lot of owners you know at the lowest
    dropped
    you know 30 40 percent uh
    for a little while there um some some
    didn’t
    um i know a lot of the and i want to ask
    you about this for you but a lot of the
    b2b pickup and delivery
    uh laundry went down but a lot of the
    residential
    laundry pickup and delivery went up
    um even to the point of making up for
    the lost business
    with the commercial for a lot of people
    so
    um i saw a lot of that some some
    laundromats were
    not affected or not affected very much
    so they’re lucky
    i know i know yeah and i mean it’s been
    it’s good that they’re
    you know pretty much everywhere here you
    know laundromats have been
    you know declared essential businesses
    so most of them
    were able to stay open um
    but you know it really varied pretty
    widely
    how much they were affected some some
    were affected a lot and some
    were hardly affected in in now
    uh some are still down and some
    are back to where they were or even some
    a little bit higher than where they were
    so um
    it’s kind of all all over the map
    it’s a slow recovery i guess yeah same
    here
    yeah so if you are oh god yeah
    you said earlier that you’re going to
    ask me the same question since i’m on
    b2b
    right yeah how yeah how did it affect
    your business with all this what
    happened
    during march um the our government
    declared a hard
    lockdown um here in manila so meaning
    that
    most of the businesses are closed only
    essential ones food
    some transportation for for the
    healthcare workers
    um most of my hotels are closed
    except for those that have long staying
    guests
    and it was very clear by the government
    if the hotel has a long stay in gas then
    they remain to be open but it’s just
    just a handful of guests right so
    we’re talking about tons of of laundry
    that we handle every day
    now we’re talking like what less than
    100 kilos
    so that’s around 50 200 pounds
    per day so i have to adjust um
    some of my folks i i did not let them go
    but i have to you know rotate the
    schedule of their work shift
    and and it’s really difficult i have to
    cut the shift
    from two shifts down to one right
    but i guess the pandemic has
    well as a negative effect and i saw
    that in that negative effect there is a
    positive
    outcome i realized
    uh some of the big industrial laundry
    plants they were forced to close
    probably because in their area they were
    there there are harder restrictions in
    the businesses
    and while i was working with the
    remaining of my remaining open clients
    am slowly getting accreditation from the
    hotels that you know
    you have to consider as an essential
    business because on the streets there
    are police
    that that flags down under cars
    if they think that they are not
    essential so we had this accreditation
    letter so it
    made our life easier to travel around
    to around the metro
    and then when i realized that these big
    laundry plants are closed i was telling
    my
    operations manager oh yeah i forgot just
    this year
    um january this year i i hired
    my operations manager because i was
    really having a hard time to handle
    operations and strategy
    okay going back to to the strategy and
    during the pandemic so
    i was talking to my operations manager
    that we have to
    revitalize our marketing even if it’s a
    pandemic
    so we started calling our old prospects
    we were able to get the clients they
    were telling us
    oh wow you’re very good timing right are
    you still open oh yeah we’re not going
    to close okay
    thank thank you thank you for that we’re
    going we’re going to need your service
    right
    and also my um the supplier of my
    industrial machines because he also has
    a laundry
    laundromat business much bigger than i
    have probably they are
    five or six times bigger compared to the
    to mine
    would be that my my there are hotels
    that
    my clients that needs help also so can
    you help
    all right since since they he is
    uh like a very good friend of mine and a
    trusted
    uh supplier of course i want to help him
    so so this is was somehow good it’s not
    compared to pre-pandemic that we’re
    getting tons but
    i get the ball rolling right and we
    continue to market
    still still getting new clients i guess
    from march to
    june we were getting an average of
    around two or three new hotels
    during the pandemic and what happened is
    since there are no tourists right there
    are no
    um tourism in the metro
    uh the guests that they are housing were
    seafarers
    right because in here in manila there
    are a lot of
    overseas foreign workers they work
    abroad and they
    since they are repatriating back they
    are required to
    have a two-week quarantine in the hotels
    so that’s
    what keeps the some of the hotels busy
    at this time
    so there was business at that time
    um but i wouldn’t say it’s good
    yeah but i’m still happy that i have you
    know i am still operating
    yeah well i mean just another example of
    here’s this problem
    but i think because you went through
    everything you’ve gone through up to
    that point
    and you know figuring out all these
    different problems
    you know i can tell right now that
    you’re a really good
    marketer you think very creatively about
    how to market you’re not afraid to try
    you know to market in different ways and
    if it doesn’t work you try something
    different and there
    there’s just a ton of examples in your
    story of different ways that you
    marketed to grow your business and it
    shows i mean
    not very many businesses were adding
    clients
    every month you know early on in in all
    of this and
    especially laundry businesses because
    you know
    when everything shuts down there’s not
    nearly as much i mean like you said
    there’s not nearly as much laundry to be
    done
    so but i like that you thought
    creatively
    and you thought okay there’s a problem
    yes but this is also an
    opportunity i can go start collecting
    clients
    that you know we’re using these other
    services that aren’t around anymore that
    are closing down
    and i bet that you’re gonna find
    at the end of all this when things start
    getting back to
    normal more and more that you’re gonna
    find out that your business has actually
    grown tremendously
    during the pandemic because all these
    new clients are going to be needing a
    lot more
    you know yeah i hope so done so yeah
    huge jump forward and that’s that’s just
    a you know a testament to
    you working hard and working smart and
    being creative
    um and planning ahead and
    those are all things that we should all
    be doing right now
    um because you know like you mentioned
    earlier there’s things you can’t control
    like you know if if the government’s
    going to shut stuff down
    or not you can’t control it but you
    can’t control
    the things that you can control so like
    you did figure out what you can control
    and go do it yes you can
    yeah very cool well uh
    there’s like a thousand questions that i
    want to ask you
    um but i’m going yeah i don’t want to
    like overwhelm you
    at all um but man
    i’m trying to think of like what’s the
    most important stuff that we all are
    like
    dying to know about this laundry
    business
    in manila um so do you have right now
    tell us a little bit about this do you
    have one van you said you got a van
    right yeah i have one right now i have
    five vans already you have five
    vans is one of them still your mom’s or
    did you give it back to her no more no
    more
    that’s funny she’s probably happy she
    got her van back but five
    minutes yeah but sometimes i also
    consider
    our personal car as an emergency van
    um if ever that let’s say for example a
    client really needs
    their their linens i’m the one who goes
    there
    so i’m like the second party going
    second trip secretary
    yeah sometimes but before it was like
    most of the time every week i do
    emergencies but now it’s
    really really rare so i’m happy that i
    was able to solve that
    i mean you have a lot of volume that
    you’re doing
    particularly before everything happened
    before yeah
    but you have a lot of volume still that
    you’re doing how are you managing
    all of that do you use like a software
    are you
    what what systems do you have in place
    to help you manage like
    the laundry the drivers your employees
    all that stuff how are you doing that
    don’t be surprised we are low technology
    guys here
    we don’t have any software here only
    microsoft office
    and facebook chat really that simple
    that simple yes i know i’ve been you
    know i’ve been
    researching uh in in the states that
    it’s very high tech right there are a
    lot of um apps for logistics and
    everything but here in manila you rarely
    see that
    for the coin ops um they are they have
    pos systems already that they can track
    the turns
    the num you know the sales but in
    i guess in where i am right now the the
    b2b scene
    probably the the top five
    giant indus industrial laundry giants
    here in manila
    will have those high-tech uh software
    but most of us we do it manually but i
    guess
    that also helped us improve it um
    one by one um right now i’m very heavy
    using
    uh worksheets right i have developed
    i have some know-how in in doing my
    sheets right and i was able to automate
    it
    and it’s able to help us it was able to
    help us
    but when you’re talking about those
    applications
    we don’t use that it’s expensive i’d
    rather
    buy new machines or buy a new van
    it’s it’s the market here um i guess the
    difference is
    since it’s congested it’s much easier to
    move around
    and go to the clients
    but the traffic is really bad so
    sometimes we
    one of the solutions very simple
    solutions we use waze
    right is to avoid the traffic but
    basically that’s it it’s i know it’s
    going to be surprising but yeah that’s
    how it’s happening here in the
    philippines
    so if you want some opportunity here
    yeah let’s talk maybe we can help out
    the industry here right
    hey yeah i mean i i got some people that
    you can
    that you can talk to that you know would
    at least
    be interesting for you to talk to
    because i wonder if
    you know especially i mean after things
    go back
    you know to normal assuming they go back
    to normal at some point here
    um you know particularly if your
    business has grown a ton
    it might be helpful to get in there and
    get you know an app to help you manage
    that stuff to make sure
    you know stuff’s going the way that you
    want it to go and a lot of those
    softwares you can
    really customize them to you know
    implement the systems that you have
    you know that place i know there’s a lot
    of opportunity here in
    in the philippines um with regards to
    you know optimizing and automation
    but probably what’s holding us back
    would be the cost
    so filipinos are very resourceful uh
    we try to find things that you know that
    can help us out in the most efficient
    way and the most less costly
    so let’s say for example those refurbs
    right for
    for for the for for other countries
    these machines are already trash and
    garbage but for us
    this is gold right yeah we find use for
    it
    and then we can make it you know we can
    we can use it just like a brand new
    so that’s how we do it here so that i
    guess that’s also another challenge
    changing the mindset of the filipinos
    that uh
    it did automation can help you but i
    would think that it’s too expensive i’d
    rather use it somewhere else
    that i can get faster results
    well i mean i would just say maybe
    that’s the case but also you know
    use your own advice and say hey you know
    what
    this you know you you in particular
    have said hey that’s a challenge we that
    maybe that could be a place to grow
    but it could also be an opportunity
    right if you’re
    if you can figure out how to get um a
    good software to help you manage that
    stuff uh
    more efficiently and save you money
    uh in the long run then it’s going to
    give you an advantage over
    the other you know players and you might
    be able to get business
    but maybe not just out of curiosity i
    mean that’s that’s pretty cool that
    you’re able to
    manage that kind of volume that big of a
    business
    using spreadsheets and facebook chat and
    ways
    and those are all you know free
    resources and
    uh pretty you know pretty pretty cool
    and pretty impressive
    that you’ve been able to set that up um
    doing that you know i don’t i don’t know
    that i would want to
    tackle that that sounds like a lot
    pretty you guys are way ahead than us
    yeah
    we’re trailing we’re shaving yeah um
    well i mean one one thing i wanted to
    ask you uh
    and maybe this is just a simple answer
    but
    you know earlier i mean you seem like
    just talking to you hearing your story
    you seem like very
    business savvy you’re very you know
    confident in what you do but you said
    early on
    you you know you were shy you didn’t
    want to
    talk to people you didn’t like rejection
    and i mean how did you get over
    some of that to where you know
    now you have this big business you’re
    managing you’re managing employees
    you’re on a podcast telling your story
    to a bunch of strangers
    um you know how did you how did you grow
    in those ways
    so changing my mindset actually it was
    because of the drive
    i wanted i wanted to scale my business
    and i know that it’s just me that’s
    going to do it
    not my attendance not my wife right um
    since i’m part of operation marketing i
    will have to do this on my own
    right so i i forced myself and then
    eventually because of the
    the successes that i i got in you know
    getting more clients it made me more
    confident
    then slowly it’s just like
    very natural to me to to talk to people
    you know
    if if hotel managers want to talk about
    it oh we can talk all day about it
    right that’s how i am right now
    i love talking about the the industry
    you know the technologies and you know
    possible um how we can improve the
    processes
    yeah so yeah i guess it’s because of
    because of the experiences
    you know the challenges that i i i was
    able to handle
    properly yeah i love that and i love
    that the the driving force behind it was
    your your why like the why you were
    doing what you were doing that
    drive that you had and you know
    particularly in the laundry industry i
    think we can lose sight of that
    why sometimes especially i think here a
    lot of people
    want to get in the laundromat because
    they can
    kind of put it on you know automation
    you know to an extent it’s pretty simple
    pretty easy business
    not a ton of work and so it’s easy to
    just kind of get in that routine
    and not constantly have that why you’re
    getting into the industry
    uh while you’re getting into the
    business at the forefront of your mind
    driving you to
    grow to expand um i mean just
    super inspiring of what you’re doing
    with your why
    um oh good i don’t know oh
    go ahead yeah yeah well i mean we have
    i’ve this
    i’m i’m very excited about that you’ve
    you’ve already given
    a ton of really really cool
    tips all throughout your story um we do
    have a couple sections that we
    like to um we like to do here on the
    podcast
    but before we kind of get to those well
    one of them is it’s down to business
    and in down to business we like to just
    hear a little bit about the details and
    i’m really curious about
    just some of the details about like how
    do you charge
    for launch you charge by the pound you
    know how much does that
    cost you know a hotel to you know those
    kinds of details
    what does that look like three well it
    really varies it depends on the linen
    type
    the requirements of the hotel so there’s
    no fixed rate compared to
    the to the coin ops or the full service
    laundromats for retail
    right um here you really have to
    work closely with with the client you
    have to get the requirements
    that’s where you can start computing for
    the cost
    and for the whole for hotels most of the
    times most of the time it’s
    more of on uh per piece basis okay
    and so that’s that’s how the pricing
    goes but there’s no
    um certain number that i can tell you
    because it really
    varies it is a there’s a very small
    chance that
    that one hotel will have the same price
    with another
    because it is also the distance you have
    to compute for the distance from from
    the plan the cost on the requirements of
    the chemicals that you’re going to use
    how many head counts will you need
    to to work on on this client
    so that’s where the complexity comes in
    in terms of for b2b right
    so i’m sure automation can help me out
    here because it’s a nightmare it’s a
    headache really to compute that and i
    i’m not sometimes i’m not really sure if
    i’m doing it correct
    but i guess i’m doing it correct because
    i’m here now right yeah
    well i mean that brings up a good
    question
    so are you personally the one that has
    to go
    get all of these clients negotiate all
    of the
    pricing are you having to do that or do
    you have somebody that helps you with
    that
    i prefer doing that on on my own right i
    really love
    talking to you know talking to to the
    hotel managers going to the hotels
    and of course it’s a change of
    environment you know the laundry plant
    is you know it’s
    dirty right it’s messy when you go to
    notice oh wow
    so proper here there’s just a change of
    environment so i really like going to
    meetings
    you know with meeting hotel managers and
    the general managers
    yeah i guess that also helped me build
    my confidence oh
    totally yeah totally um okay so you’re
    going out
    and you are negotiating these prices
    with the hotels
    and in landing the clients and you’re
    that’s
    that’s your job in in your business oh
    one of them
    yeah very cool um well
    i’m i’m just i’m very excited to hear
    from you
    listen up it’s the secret sauce
    [Music]
    [Applause]
    you know we have a section we like to
    call secret sauce
    and secret sauce is you know as a
    laundroma
    laundry owner as a laundry business
    owner
    do you have any tips of things that are
    working
    in your business particularly with the
    commercial the b2b you know pickup
    delivery
    service anything that is working really
    well for you that you think would work
    well for other owners
    around the world oh yeah definitely man
    so the simplest way would be
    you have to understand the nuts and
    bolts of your business right
    it may seem easy at first that you know
    like what i told you earlier that oh
    it’s easy business to set
    up you know the laundry shop right but
    if you start to deconstruct it one by
    one from
    operations from the deliveries from the
    machine in the machines
    there you will see how difficult it is
    to connect
    each other right but if you fully
    understand that
    you will have a bigger picture on how to
    properly operate your business
    so for example back then i
    researched how to handle different kinds
    of stains blood stains
    food stains oil stains everything how
    can i remove this completely and more
    efficiently
    right those types of research
    is going to help you um
    in the future right and i
    was also able to share that to to my
    attendance
    so i have people assigned doing the the
    spot cleaning
    right because of these knowledge they
    are now
    more aware on what to do and much more
    efficient and faster
    right and another thing is that in my
    experience i raised
    i raised the bar in terms of learning
    how to maintain my machines
    well my smaller machines right the speed
    queens
    i fell in love with the speed queens
    right um
    up until now even my first pair of
    machines i am still
    still using those machines right
    what happened was of course you have to
    maintain your machine and
    i have to pay for a technician back then
    and the tech was really ripping me off
    like cost me around like a couple of
    hundred dollars
    but the problem was not fixed so i got
    really frustrated
    so what i did was i tried to learn learn
    it on my own
    uh observe what the techs are doing how
    they dismantle the the machines and i
    even watched
    youtube videos so in a year’s time i was
    able to master
    how to repair it well except for the
    wirings i’m not an electrician so
    but the parts i do understand you know
    how the the series of the parts are
    connected to each other
    so it it helped me probably save
    on on the maintenance cost and even the
    parts
    i purchased the parts directly from the
    suppliers in
    in the states right instead of buying it
    here from the distributor
    so that also saved my cost i guess
    that’s also part of the nuts and bolts
    maybe you can also do that for
    um controlling
    your expenses if you want to focus if
    you want to
    if you’re trying to save up for another
    machine then try to
    cut some costs on some aspects of your
    business
    uh what else uh
    [Music]
    i guess in a nutshell you really have to
    be resourceful wherever you are
    if you’re in the states or in here in
    the philippines
    you have to think about ways on how to
    you know work yourself work your way
    around these challenges
    challenges may be small but if you’re
    able to master it those challenges may
    won’t be even challenges at all right
    there you go that’s that’s my secret
    sauce for you that
    i mean that’s just so profound it’s such
    great secret size it’s
    just such great advice um in general
    to understand and know the nuts and
    bolts of your business
    uh because if you don’t you’re not gonna
    run an efficient business
    and uh energy i mean you talked about
    understanding how all the parts of a
    machine kind of go together and because
    of that
    you can do most of the repairs well the
    same is true about your business as a
    whole right understanding
    how the different parts of your business
    connect up together
    and so when there’s a problem you can
    diagnose it and figure out
    where the problem is just like in a
    machine i think that’s
    insanely good advice and i don’t think
    that we’ve gotten that advice yet so
    that is
    you know really really solid secret
    sauce thank you for
    yeah i’m sure some some of the folks are
    doing that in the states also because
    it’s
    you know i think for me it’s very simple
    that you really have to
    learn it especially if you’re really
    into your business you really have to do
    it
    right unless unless your laundry laundry
    business is not your main
    business so i guess you really have to
    get a service person on that
    i used to buy broken machines and and i
    play i play with it i i try to revive it
    and
    i come up with a couple of successes
    already
    nice yeah i mean definitely a theme
    running through
    your entire story is resourcefulness i
    mean you said
    oh yeah you know filipinos are
    resourceful well you are
    the epitome of resourceful all
    throughout your whole
    journey so far and i’m sure you will be
    continuing on too
    uh so that i mean that’s that’s a whole
    another secret sauce that
    you know people should be implementing
    in their business
    pro tips uh we have another section
    called pro tips
    and that’s more for i mean you got to
    think back to when you were first
    getting started thinking about buying
    that little 250
    square foot you know laundry shop you
    know pro tips is for the people who are
    thinking about getting into the business
    uh do you have any tips for anybody
    buying their
    you know wanting to buy their first
    laundry shop laundromat
    yeah there’s a lot actually well first
    the first step
    is do your research do your homework
    um it’s not that you know i told you i
    didn’t like the idea of
    having a laundry business because it’s a
    dirty job
    right but when i did my research i fell
    in love with it that there’s potential
    in this there is
    um an opportunity in in the business
    right um so yeah research that another
    thing
    this is very important you have to find
    a mentor
    someone that will guide you not
    necessarily in the in the
    in the same industry my first mentor in
    this industry of course was my
    consultant
    right so he taught me the fundamentals
    and then
    in just a week of training we’re already
    capable of offending the business on our
    own
    so i’m looking at it this way you know
    the cost was pricey
    in hiring that consultant but we’re not
    actually buying a
    laundry construction service there or a
    consultation service
    we’re actually buying our confidence
    here
    right so day one we we’re not having any
    problems
    i felt that i was really equipped to
    take on
    our clients on day one
    so my second mentors would be
    of course my folks right when even
    before when they were non-believers they
    were still advising me because they know
    they can’t do anything it was my
    decision and even more so that
    when they become my believers the more
    that i
    saw them how how they taught me how to
    handle the business how to deal with
    people
    because they were also entrepreneurs
    back then
    right and the last of my mentors uh
    i have two good friends from two
    completely different
    uh businesses and industries so
    what they do is i try to throw them my
    laundry ideas and they try to shoot me
    down
    so that’s how honest we are to each
    other and they try to shoot it
    to shoot it down and if they’re unable
    to shoot it down they think that okay
    it’s going to work let’s go
    yeah you can do that actually the idea
    of the society that i formed
    it came from them they gave me a lot of
    tips on that
    and how to how to form this group
    you know for the benefit not for me not
    not only for me but also for for the
    members
    right so get a mentor and then
    um we’ve been talking about this you
    have to be resourceful
    and in addition to that you have to be
    agile um
    you have to learn to adapt like what
    what i did during the
    pandemic during the lockdown or when
    i had some issues in quality right
    so you have to you have to learn how to
    adjust
    it um there was a time
    back then um i still don’t have the plan
    back then i’m that i’m having problems
    with with my sales
    because i’m not sure about the prices
    that i have if it’s
    competitive and then i realized that it
    was a bit higher
    compared to the other so what i did was
    i did some gorilla tactics and i called
    the competitors just to get their prices
    right i i pretended that i’m a client
    you know and it’s bad but
    i have to do it i don’t know what what
    other way that i can do it right
    right um in that sense i was able to get
    a grasp of the
    current market prices in that area so i
    was able to adjust and it worked
    actually right so agile
    and resourceful the next is
    you have to keep learning up until now
    almost
    daily i keep on researching about
    laundry
    even though i’m not based in the united
    states i i subscribe to
    the coin laundry association and the
    other other magazines
    right i take a look of what’s happening
    around the world
    but of course most of the time the news
    is coming from the us right i don’t get
    news
    from here much in in asia but so it’s
    still good because the machines that you
    guys are using and the processes that
    you’re using it’s pretty much the same
    with
    we are doing here so keep learning
    and lastly and this is the most most
    important
    it’s not always about money
    as the driving force in building a
    business but of course
    right if you if you’re thinking if
    you’re a first-timer
    you will always think about that doing a
    business will make me rich
    so that i can get out of my day job
    leave my day job and have my own time
    right but eventually i realized that
    it’s not all about the money it’s about
    solving people’s problems
    right if if it’s far more important than
    money
    solve the problems the money will just
    come
    so that should be the mindset
    i guess that’s a lot of pro tips already
    i stopped there man i feel like a pro
    right now just
    from listening to you uh but gosh man
    just such
    solid advice um i
    thank you uh yeah thank you for for
    sharing that um
    yeah i’m just gonna let it sit because
    it was just so good and if you’re
    looking at buying
    a laundry shop or a laundry laundromat
    or any kind of laundry business
    this advice is you you need to implement
    it like
    do it do what he’s talking about because
    not only did it work for him
    uh it’s worked for pretty much every
    successful
    you know laundry owner and small
    business owner and business owner in
    general
    these are the things you need to do in
    order to set yourself up for
    success in business and so make sure
    you’re doing
    you know all these things fine you know
    researching finding mentors
    you know being resourceful and you know
    having agility continue
    learning all these things are just
    they’re just vital to success so
    write them down take out a notepad write
    them down
    stick it on your mirror in the bathroom
    look at it every day and make sure
    you’re doing those things
    until until you die really like just
    keep doing them
    so do you have any uh
    do you have any resources that you
    recommend i mean you’ve mentioned
    like coin laundry association you’ve
    mentioned mentors
    uh is there anything else that you would
    recommend for people to help them grow
    their business or to grow
    i mean you talked a lot about mindset
    which i loved
    um and you know i don’t know if you have
    any resources to help kind of develop a
    good mindset or anything like that
    um well you just join the forums you
    have a forum there
    oh yeah by the way i have i’m having
    some problems logging in that forms
    we’ll talk separately on that on your
    forums yeah so check it out
    join the four rooms um
    also in the facebook pages there are a
    lot of
    laundry groups you know that i joined
    in um
    i’m not an avid reader but i have a
    couple of books that i have read and
    i’ve
    i felt that it it helped me a lot so the
    first one would be
    the blue ocean strategy from harvard
    harvard business press really
    really good and the next one is getting
    things done by
    david allen yeah david allen
    and then the next one is the 10
    entrepreneur it fits me perfectly
    i was working back then and i have a
    business
    so the ten percent entrepreneur by
    patrick mcginnis
    and then i haven’t read last week i
    would recommend
    uh the four-hour work with my tim
    ferriss it’s not applicable for us here
    in the philippines but i was able to get
    you know read between the lights on how
    to
    use what he’s trying to teach
    yeah i think it’s a really great book
    for
    implementing systems optimizing you know
    saving time saving money
    putting the most important things first
    and getting rid of things that aren’t
    important that we feel like maybe are
    important
    uh so i think there’s a lot you’re right
    the the main concept behind it is not
    necessarily applicable
    but there are so many principles in
    there that are definitely applicable
    to what we’re doing awesome resources uh
    man that was yeah you just
    you’re just bringing so much uh
    value just in terms of not only you know
    strategy that you’ve talked about
    marketing that you’ve talked about
    mindset that you’ve talked about
    resources that you’ve talked about
    there’s just so much to learn from you
    you can tell that you have put in
    a ton of you know
    sweat equity into your businesses you
    have you know learned a lot and you’ve
    absorbed
    uh from research from mentors from
    everybody and it really shows man it
    really shows
    and it’s obvious you know just by
    hearing your story
    why you’re as successful as you are and
    why you’re going to continue to be
    successful
    going forward you know you have all of
    these amazing traits so
    uh one last question i have for you i
    know and
    you know you may not want this and
    that’s totally okay but i know that
    people are going to
    want to thank you for coming on the
    podcast for sharing your story they
    might have questions for you
    um if anybody wants to
    you know ask you a question or just say
    thanks for um coming on the show and
    sharing your story is there a good
    way that they can get a hold of you yeah
    sure i love to talk about laundry
    meeting you people
    um you can you can reach reach to me
    through sun’s masters laundry
    at gmail.com so i i monitor that
    actively
    if if you want an easier way you can
    just shoot a message in
    my facebook page that says master
    incense masters laundry
    you know it’s the page is not doesn’t
    have any content
    but i monitor it for you know messages
    so if you want to talk there it’s also
    fine
    awesome well paulo thank you
    so so much for coming on sharing your
    story and sharing just so much
    wisdom uh i just this has been an
    episode that i’ve been
    really really excited for you know since
    you know we talked about you coming on
    and it’s
    exceeded all expectations and i know
    that you got up super early
    to you know to get on this and i really
    appreciate that
    yeah uh yeah i love that i look forward
    to
    you know connecting more we got got to
    stay in touch and
    uh definitely man you know i want to i
    want to continue to hear about the
    progress that you’re making the ways
    that you’re growing your business
    and uh thanks again man for coming on
    really really good thank you too man
    yeah we’ll talk to you soon ah man i
    i hope you’re still sticking around
    listening to this because that was an
    incredible episode don’t you think i
    mean he
    you know it’s obvious that paul has
    invested a lot into himself not just
    through
    uh reading books and and having mentors
    uh but also just through his experience
    through doing through scaling through
    building through overcoming uh various
    kinds of adversity i mean
    just the epitome of what that
    determination that it takes to succeed
    paulo has it in spades and it’s obvious
    i think to anyone listening why he is as
    successful as he is
    so man i hope you got something as
    always i want to encourage you to take
    at least
    one thing from this uh show from what
    uh paulo shared maybe and put that into
    practice
    in your life and or in your business uh
    because if we’re doing that every week
    for learning these lessons from
    these successful owners uh man we’re all
    going to be more successful so make sure
    you pick something
    put it into practice this week and watch
    how you grow as you do that every single
    week
    um again if you haven’t subscribed make
    sure you’re subscribed to the podcast or
    here on youtube
    you do not want to miss uh these
    interviews that are coming up because
    there are some great ones coming up
    you’re gonna love
    love love them i promise you and as
    always make sure you’re asking a
    question answering a question over there
    on those forums every single week
    and we will see you next week when we’re
    keeping it international
    kinda sorta uh and it’s very intriguing
    i think you’re really gonna love it
    uh next week so we will see you next
    week on the laundromat resource podcast
    this is jordan and
    [Music]

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