Leave Your 9-5 and Live Your Dreams

Brian Luebben, the host of the Action Academy Podcast, joins us today to talk about leaving your 9-5 job and building the life of your dreams! Brian is practicing what he preaches and is traveling the world as we speak. He’s on a mission to show you how you can find freedom in your life, too.

Brian and Jordan talk about how to lay out a vision for your life and how to create a plan to bring that vision to life. This episode fits perfectly with the goals of many laundromat owners and soon-to-be laundromat owners. It’s seriously incredible stuff.

Brian shares quotes like, “Fall in love with the process, not the end goal,” “Impossible is defined by your environment and exposure,” and “Be married to the end destination, but date the way you get there.”

Jordan and Brian also discuss:

  • How Brian left his corporate job
  • How to leave your W2 job
  • Having a powerful “Why”
  • Advice on how to create a vision of the future
  • Vivid vision
  • The keys to accomplishing the “impossible”
  • Passionate income

And way, way more!

Join Us For An Upcoming Event!

By Laundromat Owners.
For Laundromat Owners.

Today's Sponsors

AtmosphereTV We’re brought to you today by my friends at AtmoshereTV! Now You may have heard my interview a few months back with Mike Kelly from AtmosphereTV where we talked about what a simple change in content on your TVs can do for your laundromat by getting depressing news stations OFF and something much more fun, entertaining, and family-friendly ON.  Since then, Atmosphere has grown to 50+ channels included in their service with everything from Surfing Dogs to Extreme sports, hilarious fails, and jaw-dropping videos from all over the world built specifically for business use. Atmosphere can be used to supplement your cable or you can completely cut your expensive cable bill and use Atmosphere 100% FREE saving thousands a year! Use my code RESOURCE when you check out or click the link or image to have your setup fee waived or contact [email protected]Atmosphere.tv for more information!

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Episode Transcript

00;00;00;01 – 00;00;24;00
Jordan Berry
Hey. Hey, what’s up, guys? Is Jordan with the Laundromat Resource Podcast is a show 105 and I’m pumped. You’re here today because today I got a good buddy on the show, Brian Lubin, who’s the host of the Action Academy podcast who is just killing it. His podcast is incredible. He’s had a bunch of big name guests, a lot of whom you’ve never heard of and a lot of whom you have heard of.

00;00;24;25 – 00;01;00;15
Jordan Berry
And even I managed to sneak in there in the first handful of episodes before it became a big deal. So I like to think I’m a big deal because I’m on that podcast. So thank you, Brian, for letting me on. But anyways, Brian is kind of the master of leaving your W-2 job and that I know through a ton of consulting calls, through a ton of webinars that I’ve done, through a ton of email and social media and phone conversations I’ve had with so many of you guys that so many people, their goal when buying a laundromat is to leave your W-2 job.

00;01;00;15 – 00;01;19;19
Jordan Berry
And so I brought Brian on because he’s got some great perspective and some great information on how to do that. So if your goal is to leave your W-2 job, this is the episode for you and you probably want to go check out Action Academy podcast. Also, just, you know, don’t replace this one with that one, but just supplement it, you know what I mean?

00;01;20;07 – 00;01;44;11
Jordan Berry
I’m just kidding. Seriously, killer podcast. I’ll leave a link to it down below in the description. If you’re on YouTube or on the show notes, which will be at Laundromat resource dot com slash show 105 where you can find that link to the podcast and every other link that we talk about on the show today. And there’s quite a few, so make sure you go check those out, click through those links so you can get more information about more stuff.

00;01;45;04 – 00;02;10;15
Jordan Berry
Awesome. Real quick before we jump into with Brian, we’ve got to do today’s Fastlane, which I’m pretty sure it’s called. And a Fastlane tip today is I’m super excited this launched last week pro members already got a heads up on this but you know available for the pro community is the I mean this I’m I’m not saying this to kind of toot my own horn but I’m saying this because it’s just a fact.

00;02;10;18 – 00;02;39;22
Jordan Berry
The most comprehensive assemblage of information on how to analyze and value you a laundromat course is now available to the pro community. Their laundromat resorts dot com slash join if you want to check that out or if you just want to go look at the course laundromat resource dotcom slash laundromat dash courses again links to all this stuff in the show notes and below on YouTube.

00;02;39;23 – 00;02;57;18
Jordan Berry
If you want to go check that out, there’s a few lessons you can get for free. If you just want to go check it out and see what it’s all about. Go to lot of my resources dot com slash laundromat dash courses and check it out or click the link you know below or on the show notes or whatever.

00;02;58;06 – 00;03;20;29
Jordan Berry
But seriously, there’s so I put so much, so much good stuff in there and I know I’m not saying it again to toot my own arms. I just I know that it’s good because it comes from two years of doing a webinar every single week and collecting questions, both before the webinar and during the webinar and making sure I’m answering those in the course.

00;03;21;07 – 00;03;53;19
Jordan Berry
And I mean hundreds now of consulting calls that I’ve done and again, collecting those questions, making sure I’m answering all those questions that come up over and over in that course. It’s super good. I think it’s like 38 lessons and it’s just if you are in the process of or thinking about getting into the process of buying a laundromat, this courses is for you because it takes you from from day one to analyzing the deal all the way through to close of escrow.

00;03;53;19 – 00;04;10;10
Jordan Berry
So go check it out. A lot of that resource that cops us laundromat dash courses and never beaten that dead horse horrible expression but we’re done with that. We’re going to jump in with Brian Lubin today of super excited. Let’s get into it. Brian, what is going on? How you doing today, man?

00;04;11;00 – 00;04;16;19
Brian Luebben
It’s just feeling really low energy. Jordan Very lethargic, slow movement, slow thinking, slow talking.

00;04;17;15 – 00;04;26;19
Jordan Berry
Well, I’m always slow talking. You can just ask my wife and everybody on YouTube because that’s my number one YouTube comment by far, like, hey, can you try to speak faster? And I’m like.

00;04;26;19 – 00;04;27;22
Brian Luebben
If this guy can whisper.

00;04;27;22 – 00;04;32;28
Jordan Berry
So, yeah, well, you got a couple in front of you. I know for a fact. So take a swig of that sucker.

00;04;33;06 – 00;04;38;19
Brian Luebben
Oh, God, no more. Oh, yeah. We’ll begin this. This this episode is sponsored by cardiac arrest.

00;04;38;19 – 00;04;57;08
Jordan Berry
Yeah, no cardiac arrest on my podcast. It’s a rule. Dude, I am super proud to have you on the show. In fact, we’ll talk about this a little bit later, but you have your own podcast and I was fortunate enough to speak on it before it blew up. Number four.

00;04;57;27 – 00;04;59;08
Brian Luebben
Yeah, your guest number four.

00;04;59;09 – 00;05;06;23
Jordan Berry
Oh, man. I got on there just in time because this your podcast is really blown up and there’s no way I’m qualified to be on it anymore.

00;05;06;23 – 00;05;25;20
Brian Luebben
So you are going to do are going to do an anniversary episode. Oh, good. So the first the first episode was Calvin Chen and he was talking about how he he hit like $5 million and like 25 grand in frickin cash flow at age like 29 or something. So we’re going to do like the 100th episode with that.

00;05;25;20 – 00;05;46;04
Brian Luebben
And then you and I need to be like the 101st episode, just like go back in sequential order. It’s so much fun, man. But yeah, it’s been a fun ride. I do five episodes a week. It’s called the Action Academy podcast for those listening and it’s more entrepreneurial. So we, we talk about different ways of achieving wealth and that passive income and financial freedom.

00;05;46;04 – 00;05;59;13
Brian Luebben
And Jordan came on here and spoke the laundromat gospel to the people and it’s just awesome. People are like, What? Laundromats you’re interested in Laundromats? I’m like, Yeah, and this is the guy right here.

00;05;59;13 – 00;06;15;24
Jordan Berry
Oh, stop it. No, but to also talk about the podcast more a little bit, but super good podcast. Lot of really good. Yes. I mean, you’ve had some big time guests over there, so we’ll talk about it. But man, let’s back it up here because you and I are already chumming it up and everybody else is like, who is this guy?

00;06;16;04 – 00;06;22;17
Jordan Berry
So tell us a little bit about who who’s Brian, who are you? And yeah, well, let’s start there.

00;06;23;19 – 00;06;44;11
Brian Luebben
Sweet. So my name is Brian. I am currently traveling around the world full time. That’s what I do now. I am no longer employed by anybody. So I have hit what you call financial freedom, I guess, but me and the financial independence community keep getting into fights because they they scream at me and say, you’re still making income.

00;06;44;11 – 00;07;05;15
Brian Luebben
That doesn’t count. You’re not really retired. I’m like, Guys, come on. So the point of financial independence is to be able to stop doing work that you hate so that you can do. Stop doing a job that you hate. So that you can do, work that you love. So that’s what I did. That was my story. Traditional upbringing, graduated college, went into a corporate sales job.

00;07;05;15 – 00;07;35;21
Brian Luebben
That was my gig. That was my entire identity for multiple years. Was being a sales professional in the B2B space, which is business. The business made it to the top of the company, got to number eight out of 5079. And my individual position as a rep one sales rep of the year, rookie of the Year won all the awards, got showered with all this different stuff, made it to the mountaintop, realized I was climbing the wrong mountain and when I was at the top it’s very lonely and unfulfilling.

00;07;35;21 – 00;07;56;15
Brian Luebben
And I realized that I was playing the complete wrong game. I discovered real estate shortly after that, and the whole concept of passive income dove into real estate, started looking at laundromats as well. But just different ways of generating passive income and cash flow and passive income, as all of you know, was when you do not have your time associated to income that’s coming in.

00;07;56;27 – 00;08;24;08
Brian Luebben
So fast forward a bit, bought some real estate, made some investments. Then December of October of last year, started the podcast and from that podcast grew that into a business essentially online where I help people do what exactly what I did, which is the chief financial freedom got advertisers for that and then left my job and hit financial freedom in March, quit and gave up a bunch of stock options.

00;08;24;08 – 00;08;43;06
Brian Luebben
Gave up a bunch of bonuses, went to the wind July six, the hopped on a one way flight. And now I have traveled to Greece, Spain, Austria, Switzerland, Italy, Germany, Netherlands, Belgium. And now I am in Budapest, Hungary. So I travel the world full time.

00;08;44;01 – 00;08;45;23
Jordan Berry
Holy cow, that’s me.

00;08;46;01 – 00;08;48;08
Brian Luebben
So guys, thanks for having me. It’s been fun.

00;08;49;08 – 00;09;13;01
Jordan Berry
Now. Pretty cool, man. Live in the dream over there. But I mean, I think a lot of people can resonate. And I mean, this is why, you know, you and I chatted a little bit and we’re like, hey, I think that there’s there’s there’s a lot of overlap between what you learned in your life experience and what a lot of people who are interested in laundromats, you know, experience.

00;09;13;01 – 00;09;38;17
Jordan Berry
And, you know, to be honest with you, a lot of people who want to buy laundromats are not they’re not want to go travel the world full time, living that digital nomad lifestyle necessarily, although the option can be there. But I mean, and what I think a lot of people what I know a lot of people resonate with is having that W-2 job and, you know, just want something different out of life.

00;09;38;17 – 00;09;59;06
Jordan Berry
Right. One, that freedom, you know, we you know, we’re in the in the laundromat community, right. Like it was sold as passive income for so long, right? Oh, yeah. There’s one concept of passive income, which is you get income and you don’t do anything and you you kind of put a little bit of a spin on that, which I actually do, too.

00;09;59;06 – 00;10;06;20
Jordan Berry
And I like that it’s, you know, passive income is something is income that’s not tied to the amount of time that you put into it. So yes, you.

00;10;06;23 – 00;10;08;03
Brian Luebben
Made the requires work though.

00;10;08;09 – 00;10;27;17
Jordan Berry
Yeah, maybe you’re doing some stuff, but you know, it’s not a 1 to 1 correlation. You work this many hours, you get paid this much money at all, and that is laundromats to a tee. Right. And I think it’s also one of the fastest ways that you can exit the rat race, one of the fastest ways that you can leave that W-2 job.

00;10;27;17 – 00;10;39;20
Jordan Berry
But I like that that definition of of the passive income. So tell me about I mean, what what really you know, what really drove you.

00;10;39;21 – 00;10;40;15
Brian Luebben
To.

00;10;40;24 – 00;10;50;22
Jordan Berry
Look for something different than a W-2 job? Because that’s a difficult step to take to leave the corporate rat race that golden handcuffs. Yeah.

00;10;50;22 – 00;11;17;11
Brian Luebben
And it was a lucrative job, too. You know, I was I was one of the top guys, so I was making over 200,000 a year in my W-2. And so a lot of people would hear that and be like, there’s no way that you could leave that, especially at like 25, 26, 27 years old. But for me, what happened was I I’ll use this for a bit of a philosophy pivot for people listening because this will really apply for all of you guys in your life.

00;11;18;22 – 00;11;42;25
Brian Luebben
So bad things happen in life like good things happen, bad things happen. Just as there’s a sunrise, there’s always a sunset. So that’s going to happen no matter whether you like it or if you don’t. But what you can control, since you can’t control that, what you can’t control is how you react to it. So my understanding so far of life is that whenever bad things happen, a bad situation has happened.

00;11;43;07 – 00;12;03;26
Brian Luebben
There normally some type of lesson that you’re supposed to take from it. So for three years I worked on this goal of being the top rep in this company, and that was what I did. 24 seven And a lot of you can relate to this, where you put your heart and soul into this one individual goal and then whenever you hit it, or if you miss it, it just does not feel the way that you thought it would feel.

00;12;04;26 – 00;12;31;27
Brian Luebben
So I finally hit my goal right when COVID started. Jordan COVID started literally that march when the world shut down is when I hit the goal. And normally you get like this week long paid vacation to the beach, you get this massive cash bonus, you get a walk up in front of 400, 500 people up on stage, and they’re all clapping and cheering for you as they give you the awards and you hang out with the CEO.

00;12;33;03 – 00;12;55;20
Brian Luebben
That was all canceled in the cash bonus. They were going to give me $70,000 and they sent an email the night before and said, Hey, never mind. And I was like, excuse me, brutal. Yeah. They said, Never mind. Since we are laying people off, we cannot justify paying other partners a large sum. It wasn’t personal, I get it.

00;12;56;13 – 00;13;12;24
Brian Luebben
But they also canceled the trip. Of course, the point behind this story isn’t for me to sit up here and like, have a pity party. The point is, I went into a frickin spiraling depression after that because this is something I’d worked towards and worked for my entire life for those three years. Like that was all I did.

00;13;12;29 – 00;13;32;03
Brian Luebben
And once I get it, once I got it, it was nothing. And so I just sat there by myself and I was like, This is what happened. Because that happened that way. I immediately was like, I got to get out of this. Like, This is the wrong game I’m playing. If I’m working this hard, I might as well work for myself instead of somebody else.

00;13;33;02 – 00;13;50;26
Brian Luebben
That’s what started it. And that was the pivot point to where now I was like, If I’m ever going to work 40, 50, 60 hours, I’m going to do that for my thing because I’m a hard worker and I know that I can build something myself since I already have the work ethic which puts us above 90% of the population.

00;13;50;26 – 00;14;20;26
Brian Luebben
Right. So the cap, all of that, looking back, that was a terrible moment in my life. That was a terrible moment in my career, a very low point. But now, if that hadn’t have happened, I wouldn’t be where I am today. So a lot of people can relate to that. If you go back and think to those low moments in your life, maybe you just got through with a marriage or divorce or you had something that some type of health scare that got you on the treadmill and got you eaten healthy stuff like that is what really spurs change.

00;14;21;05 – 00;14;24;09
Brian Luebben
And so I’m appreciative. I’m appreciative of that happening.

00;14;24;27 – 00;14;31;13
Jordan Berry
Yeah. Maybe you bought a laundromat that you were going to have a boatload of money and. Exactly. Money, yeah.

00;14;31;13 – 00;14;52;22
Brian Luebben
No, no. That happens to people go into it. And that’s the whole other thing is addressing the you know, the bugaboo is passive income. How passive is it really? I tell people that same thing with single family real estate. You think you just sit there on the couch and the money comes in until you’ve got a flood and you’ve got a frickin tenant that just randomly dips out.

00;14;52;25 – 00;15;02;12
Brian Luebben
Same thing with a laundromat. You know, you have your security system broken. You have a homeless guy that’s peeing in one of your laundry. You’re wash your hands like I’ve seen it all, man.

00;15;03;02 – 00;15;31;08
Jordan Berry
Yeah. Oh, yeah, yeah. Me too. I’ve seen it all and more than I want to see. Yeah, I mean, that that is true, but and that’s really difficult to see in the middle of those low moments, right? Like it’s really hard to to have that perspective and, and know like, hey, okay, this is one of those moments, right, where, you know, it’s going to, you know, it’s a make or break moment.

00;15;31;08 – 00;15;56;16
Jordan Berry
And I actually had that moment like for me, right, I was losing money with my laundromat. And I got to a point where I was like, I can either cut, cut bait and like, go do something else, cut my life or or try to put those expensive lessons I learned to use. Right. And that’s you know, that’s the choice I had.

00;15;56;16 – 00;16;05;10
Jordan Berry
And I chose to try to put those lessons to use. And here we are, 100 and something podcast episodes in and having a great time.

00;16;05;19 – 00;16;24;16
Brian Luebben
So exactly. And for people listening, the key action that you can take to be part of that demographic, which is Jordan and I are in the minority here, like most people get punched in the face. And what did they do? They back off. They back out of the fight. It’s an hour that didn’t feel good. I’m out. But all of us here are investors.

00;16;24;16 – 00;16;46;02
Brian Luebben
Like you’re here listening to this podcast because you want to invest in something that’s going to provide you passive income or to the degree that Jordan and I were talking about, so that you can earn your freaking freedom. So the difference between the people that get punched in the face and keep going and the people that get punched in the face and back off is having a powerful why make what is the reason that you’re doing all of this?

00;16;46;02 – 00;17;07;06
Brian Luebben
I would I would venture to say to make an assumption 90% of the people in here aren’t born with this inherent passion about laundromat. So like, oh, my God, you have like a laundromat onesie or I had a real estate onesie when I was a baby. No, you’re doing this for a reason to accomplish something grander in your life in real estate stocks.

00;17;08;09 – 00;17;28;27
Brian Luebben
Turo Airbnb, laundromats. These are all tools that we use to earn our freedom. So if you have a really strong vision and a really strong wire behind why you want that, that’s what keeps you going. In those little moments when you can’t see the forest through the trees. They Jordan was talking about. That’s what gets you through whenever you’re sitting there and you’re like, What the heck am I doing?

00;17;28;27 – 00;17;31;04
Brian Luebben
And Is this even worth it? That’s what you do.

00;17;31;29 – 00;17;54;20
Jordan Berry
Yeah. And I’ve found too. I mean, life gets tough, right? Even when you’re doing things that you like and you’re traveling the world and you’re, you know, doing all that stuff, a life still just gets tough and you have to revisit that. Y Right. Like you can’t just have, okay, here’s my motivation behind why I’m doing all the things I’m doing, why I’m trying to buy my first laundromat, why I’m trying to escape my my 9 to 5.

00;17;55;02 – 00;18;17;26
Jordan Berry
You know, you got to keep revisiting that y and remind yourself, especially when things get tough, especially when it starts to feel like a grind, you got to be like, okay, this is why I’m doing it. I’m, you know, I’ve got this y and I’m working towards it. And, you know, for you, I mean, I’m curious, actually, kind of going back like how did the actual exit from your W-2, how did that work?

00;18;17;26 – 00;18;24;17
Jordan Berry
Did you just be like, okay, I’m out. I just I quit? Or did you buy real estate or something? How did you get out? What was your exit strategy?

00;18;24;21 – 00;18;47;16
Brian Luebben
Oh, yeah, just yellowed and got made sure I had a really good credit card limit. No, I can tell you the specific strategy and the specific cash flow that came with it like within like a minute or two, because I do a lot of podcasts now and I talk about this, but essentially my game plan specifically was I buy a house X, so a house that for people listening is where you live in one part of the house and you rent the other rooms out.

00;18;47;26 – 00;19;06;22
Brian Luebben
So I did the co living thing and I bought a house. I rented all the rooms out about another house, rented all the rooms out. They gave me 30 $200 of income coming in every single month because our rent by the room so it’s higher cash flow because of that and because I lived in one of the units, I didn’t have any expenses really.

00;19;06;22 – 00;19;29;15
Brian Luebben
Right. So my rent, my mortgage was gone. I don’t have a car payment. I paid off my student loans. So my fixed rate debt was completely wiped out. So for me, 30 $500, like 30 $200 coming in was pretty frickin sweet. I’m like, okay, my fixed expenses, my insurance, my cell phone bill, gym membership, some food that’s essentially covered.

00;19;29;21 – 00;19;52;28
Brian Luebben
And I know that’s not a sexy number, but most people completely overshoot how much money they need to actually get started in exiting their W-2 to focus on doing Laundromat. So real estate, whatever they want to for time. I hit that number and then I started running my car out on Turo. So that essentially brought it to four grand, let’s call it just to have an even number there.

00;19;53;16 – 00;20;19;03
Brian Luebben
And then from that point I was like, okay, I’m making this on top of my W-2, my corporate job. So then what I did was I established a cash cushion, an emergency fund. So I built up four months of emergency fund. That’s what I did going into this year, 2022. And so I had $40,000 of cash saved over a year so that I knew that I had like a cushion just in case anything happened.

00;20;19;06 – 00;20;40;12
Brian Luebben
Now, this was when I was creating the podcast and I created the podcast, and I didn’t have any anticipation of anything happening from that or that being a revenue vehicle. But what ended up happening was I had people reaching out to me saying, Hey, dude, this. I’ve had like ten or 15 people from your podcast directly sign up for my service.

00;20;40;12 – 00;21;13;03
Brian Luebben
I just wanted to say thank you. I appreciate it. You know, thanks for the good work. Said, whoa, whoa, whoa, whoa, whoa, hold on. Like, let’s count this form a business partnership here. And so that’s that’s called the CPA method of advertising, which is the cost per affiliate. So I did that and that’s what I began with the podcast attached that with a couple of different vendors to the show show started printing out five, six, seven, $8,000 a month and I was like, holy crap, between that in the real estate, I’m making over ten grand a month.

00;21;13;19 – 00;21;34;15
Brian Luebben
I, I can do this. So January, February, March, I made sure just to get proof of concept that that was recurring and that wasn’t just a fluke. And then when that kept going, I said, okay, it’s time to go. It’s, I’m ready to go and do my own thing. So that’s when I left. Now, full time, what I do is I travel and I work on my podcasts.

00;21;35;19 – 00;21;56;09
Jordan Berry
They love it. I love it. I want to I want to go back in a second. I have one more question before I want to get to this, but I want to go back and talk a little bit about how how does somebody figure out their why or develop their their vision for, you know, what life should look like for them.

00;21;56;09 – 00;22;19;29
Jordan Berry
So because I know that that is something that you’re super excited about. Oh, yeah. Yeah. But, you know, real quick, I wanted to ask you, when you were when you were like getting ready to leave that 9 to 5 job and you you did your your process, your proof concept here. You had your three months of, you know, ten K a month.

00;22;21;08 – 00;22;31;27
Jordan Berry
What was running through your mind like? How are you feeling or are you feeling excited? Re Feeling nervous? What was what were the emotions like during that point in time? Do you remember even or was it a whirlwind? Yeah.

00;22;32;06 – 00;22;56;10
Brian Luebben
So it all stemmed from you had just dreams on your show. So he was my coach before. I no longer partnered with him currently, but before I used Jason as my mindset and my five year goal was to quit my job, travel around the world, and I thought it was gonna take me five years. And then he said, Hey, let’s do it in six months.

00;22;56;10 – 00;23;18;26
Brian Luebben
I said, Oh, that’s cute. Like, Yeah, sure. Okay. But through the coaching I got my mindset bigger and then I was like, okay, you know what? Like, sure, this is the goal six months. So that puts me at July of next year, like, let’s do that. And then that’s when the podcast hit. So what I tell people is you start with your vision.

00;23;19;20 – 00;23;44;14
Brian Luebben
Like the vision is what creates the why. So I would recommend a book called Vivid Vision by Cameron Herald, and you go by that book and what it is, is you essentially create, you cast your self out three years into the future and you write down what you want your life to look like and present tense. So you’re going to you’re going to want to write this is, you know what a day in my life looks like.

00;23;44;14 – 00;24;06;20
Brian Luebben
Here’s how much income I’m making. Here’s what my investments look like. Here’s what my business looks like, my friendships, my relationships. Here’s where I live. And you’re essentially crafting out your dream life in three years, and you’re writing it in present tense that it works straight up. Because I did that and I had done that prior and I knew what I wanted, which puts you ahead.

00;24;06;20 – 00;24;26;20
Brian Luebben
And 99% of people, because most people have no clue what the heck they want. If I walked up on the street to somebody and I said, Hey, I gave you $100 million right now, what would you do? Like, what would your life look like? It’s oh, I don’t know. That’s what people that won the lottery go broke again, because they don’t know what that looks like for them.

00;24;27;18 – 00;24;55;25
Brian Luebben
So once you craft this vision, then what I tell people, the big piece attacked by actionable and tech tactic advice that I can give you is be married to the end destination, but date the way you’re going to get there. You know what I mean? So I can almost guarantee you that if you create this vision and you create this dream life of of you doing this or doing that, and it’s not for most of you.

00;24;55;29 – 00;25;19;16
Brian Luebben
For most of you, it’s probably not world travel, right? But if your dream life is creating a candle making company in Colorado, but you write that down and you plan what ways you’re going to get there. You’re like, I’m going to get there through X, Y and Z. But really what ends up happening is you get there in a completely different way than you anticipated by, I’m sure with you, too.

00;25;19;24 – 00;25;24;11
Jordan Berry
By the way. Like, how did you know that? I wanted to make a candle making company and go, Yeah, you’re welcome.

00;25;24;22 – 00;25;25;17
Brian Luebben
Yeah, exactly.

00;25;26;14 – 00;25;27;08
Jordan Berry
We’re just not. It was.

00;25;27;09 – 00;25;44;15
Brian Luebben
Telepathy, just telepathy. But yeah, you know, I thought I was going to do multifamily real estate and that’s going to be that was going to be how I got there to where I wanted to be realized. I hated doing multifamily real estate. I just didn’t want to do it. If you ever told me, Hey, dude, you’re going to create a podcast out of thin air and then that’s going to be your entire business.

00;25;44;15 – 00;25;53;04
Brian Luebben
I would have told you, you are ridiculous. So be be very clear in the end destination but be very flexible and open to how you get there.

00;25;54;12 – 00;26;16;07
Jordan Berry
Yeah, I love that. And you know, just for anybody listening, I’ll put a link to Vivid Vision in the show notes and also Jason Jesus episode in case you want to go check that out too. So I mean, in terms of the vision, right, that I found that like so for me, I’m very future oriented, I’m very big picture.

00;26;16;26 – 00;26;25;11
Jordan Berry
And so that vivid vision for me is that’s crucial. Like that’s key, that’s easy. That’s where I’m like. But, you know, like.

00;26;25;11 – 00;26;26;01
Brian Luebben
You live there.

00;26;26;11 – 00;27;07;09
Jordan Berry
Yes. But my wife, on the other hand, for example, is very concrete, very now. Like she’s in the present and a little bit in the past and her past experience, she has a hard time filtering that to to create a bigger vision. Some you know, and see a bigger life because, you know, for example, in business, she has a hard time, you know, seeing business as being a great way to go and clings to her her 9 to 5, you know, as a teacher, because of our horrible experience we had in the past, right where we bought this laundromat and ended up losing a lot of money.

00;27;07;09 – 00;27;31;23
Jordan Berry
And it felt very risky to her. And she did not like those. Well, I didn’t like those feelings we were having during those times either, right. We didn’t like those feelings. So I mean, do you have any here’s what I ask is because I do consulting calls all the time for people who are like, I’ve been you know, I’ve been thinking about buying a laundromat or I’ve been thinking about getting a real estate or whatever the case may be for a really long time and just have a hard time pulling that trigger.

00;27;32;01 – 00;27;53;00
Jordan Berry
And I think a lot of the times it’s because of that fear and it’s also because the past experience, it’s because of these horror stories that you hear of people peeing in your washing machine or whatever. Right. Do you have any advice for for people who are having a hard time, you know, creating that vision or envisioning a life that’s different, you know, going forward?

00;27;54;01 – 00;28;11;08
Brian Luebben
Sure. First question, do you think that that would be possible for somebody else to have? You know, so if I if I were to ask you, Jordan, to be like, you know, you want to do you want to build a massive brand? Like, if I was like when I talk to my girlfriend, I’ll use it in this context.

00;28;11;08 – 00;28;30;18
Brian Luebben
As an example, she’s same way. She’s like, because she started her business and she thought that it was going to have some grand. Like she’s never made more than $10,000 in a month. So she thought that she would just balloon up to that immediately in her business. And for anybody that is an investor or does business, they know it doesn’t work like that.

00;28;31;01 – 00;28;54;11
Brian Luebben
And so she got let down when she started her business. So now she’s very opposed to doing this whole future thing and she’s like, I’m just going to do day to day. And what I told her is, hey, like you’re doing coaching. She’s, she’s a coach, she’s a personal trainer and a holistic health coach. So I told her was like, Hey, hey, Bella by tell me if this is true or false.

00;28;54;11 – 00;29;15;14
Brian Luebben
Like, are there people that are doing this that you want to do that are making like $10,000 a month doing what you want to do? She goes, Yeah, of course. There’s a lot of other people that are out there that are making $100,000 a month doing exactly what you want to do. She goes, Yeah. I was like, Are the people making $1,000,000 a month doing what you want to do?

00;29;15;20 – 00;29;42;19
Brian Luebben
She goes, Yeah, you know, there’s a couple out there. I was like, Okay, so you agree with me that it’s possible? She’s like, Yes. I’m like, okay, then why is it not possible for you? And then it becomes then you see what the real conversation is. And it’s a self self-worth and it’s a self esteem play because you have a mental block to where you don’t think that you deserve to have that kind of success or that you don’t deserve to have that kind of achievement.

00;29;42;19 – 00;30;07;26
Brian Luebben
But the irony is, I spend every single day talking to these multimillionaire entrepreneurs. I talk to billionaires, I talk to guys in the 150 million, 180 million and the irony for all of you listening, they have that, too. The only difference between them and us is that they power through that and they still take massive gobs of action.

00;30;08;15 – 00;30;30;27
Brian Luebben
That’s the only difference. They they have that sitting in the back of their head, but they still continuously act and move forward and push through that. So it never goes away. But they just sit with it like an old friend that they’re just hanging out with, like the devil on your shoulder and they just keep going. So that’s the advice that I give is you’re either going to operate with the vision or without.

00;30;30;28 – 00;30;52;16
Brian Luebben
So if you look at it outside of the woo woo perspective, right, of the universe and everything, practically it makes sense to have a destination set before you start driving, right? Because that’s what I told her. I’m like, So right now you’re getting in the car and you’re going, I’m going to Disney, I’m going to Disney World. But you don’t have it on the GPS, so you’re just kind of winging it.

00;30;52;16 – 00;30;58;22
Brian Luebben
I was like, But I’ve got my GPS set so I know where I’m going, but I’m just choosing to get in the plane now instead.

00;30;59;14 – 00;31;02;16
Jordan Berry
Yeah, funnily enough, I’m going to Disneyland later today, so.

00;31;02;22 – 00;31;04;11
Brian Luebben
You seem like a huge Disney guy.

00;31;04;17 – 00;31;09;27
Jordan Berry
Well, we we have passed. If we go like once a week for a couple of hours a day or a couple of hours a week.

00;31;09;27 – 00;31;14;28
Brian Luebben
So the I know your family is adorable, but we don’t want them to know that because Jordan wants to keep them humble.

00;31;14;28 – 00;31;19;11
Jordan Berry
That’s right. That’s right. You literally texted me that and I was like, hey, keep that down. Yeah.

00;31;19;11 – 00;31;22;08
Brian Luebben
I said, Your family is adorable. Do. And he’s like, do not. Don’t let them know.

00;31;22;21 – 00;31;41;02
Jordan Berry
That you can’t. You got to keep them humble. Yeah. No, but I mean, I love that advice. That’s literally what I clung to. I mean, that’s literally the birth of this podcast is like, yeah, you know, I was like, okay, look, my experience with laundromats has not been good, but my second one did not go great either in the beginning there.

00;31;41;02 – 00;31;58;05
Jordan Berry
And I was like, But I know people are are doing well in this business, so how do I figure out what they’re doing? Well, why don’t I just make a podcast and I’ll just ask them, you know, how are you? How are you doing so well, laundromats? Because I’m not doing that great. Right? Or like I want to do better.

00;31;58;05 – 00;32;14;26
Jordan Berry
I want to build more. Right. And so, I mean, I think that’s that’s key is to to keep that in mind, like, you know, and if you’re somebody who, you know, you’re trying to escape your 9 to 5 and you want to use laundromats or whatever to kind of get out of you know, your 9 to 5, but you’re not sure if you can do it.

00;32;14;26 – 00;32;32;07
Jordan Berry
Well, look around. Is anybody else done it? Well, I’ve had people on the podcast who’ve done it, plenty of them on podcast and and get you know, get inspired by them. And I say this every episode and your podcast is named after this and I say, Hey, but listen to the podcast is not going to get you there.

00;32;32;07 – 00;32;51;14
Jordan Berry
Coming to the webinars is not going to get you there. Reading books is not going to get you there. It’s the action that you take based on what you’re learning, based on what you’re hearing, based on what you see other people doing who are where you want to be. Again, having that GPS and knowing where you want to be, you know, that is what gets you there.

00;32;51;14 – 00;33;02;05
Jordan Berry
It’s it’s the action that you take. Right. But, you know, seeing other people who have done it there are no different from you. There are no different. I’ll be.

00;33;02;11 – 00;33;24;20
Brian Luebben
Right. It’s irritating. It’s actually irritating. You think that they’re like these geniuses. You think that they’re like some hyper genius. And about 10% of them are like, Steve Jobs is just smarter than you. I’m sorry, he says. It’s just that type of guy. But for the most part, yeah. Not impressed. And man. But. But most of them are just salt of the earth.

00;33;24;20 – 00;33;42;03
Brian Luebben
Guys that just took took like, took what was given to them. And they said, okay, you know what? I’m just going to do whatever it takes to get out of this because there is no other option for a lot of people listening to this, like their version of me traveling around the world, like when I have kids, I am going to slow down.

00;33;42;03 – 00;33;58;17
Brian Luebben
And then my ultimate goal of freedom is to be able to spend as much time with them. So that’s a lot of people listening to the show right now is they’re like, Hey, I’ve got these young kids, I’m working this job that I hate. And the goal of all of this is to get you out of that job that you hate so that you can do work that you love.

00;33;59;05 – 00;34;19;05
Brian Luebben
The goal isn’t to just like lay on a beach and do nothing. I can report back like I’ve done it and it’s like it gets old fast. After about two weeks, you’re sunburnt and hung over like we’re not meant to just sit here and do nothing. We’re meant to do what fulfills us. Like that’s where you have, like, the science of achievement and the art of fulfillment.

00;34;19;22 – 00;34;38;15
Brian Luebben
So we’re meant to build something and work on things that really fire us up. So I tell people, I say, if you are working this corporate job that you hate and you buy a couple of laundromats that give you enough cash flow to go be a high school teacher, because that’s what you’ve always wanted to actually be, but you didn’t want to have to do it and not worry about money.

00;34;38;27 – 00;34;59;09
Brian Luebben
So now you’ve got this that you can go do that. So it’s all about just figuring out where you want to be and what freedom looks like for you and what your best life looks like. And then doing that and it’s going to take trial and error. I’m not going to lie because for me it took about six, seven different attempts and swings of the bat and misses for me to find podcasts and.

00;34;59;20 – 00;35;00;20
Brian Luebben
And now this is my thing.

00;35;02;09 – 00;35;22;01
Jordan Berry
Yeah. And I love that. I think that and I think this vision aspect of things is something that I think a lot of people. So I mean, the book you recommend is called Vivid Vision, right? And I think a lot of people have this vision of just not having their 9 to 5. Right.

00;35;22;01 – 00;35;24;00
Brian Luebben
Like, that’s that’s not that’s not enough.

00;35;24;09 – 00;35;40;03
Jordan Berry
Yeah. That’s the extent of the vision. And I mean, can you talk a little bit more about, you know, what what do we what do we look at? I mean, go get the book and read the book, but can you you know, can you talk a little bit more about what does this vision need to look like?

00;35;40;03 – 00;36;02;03
Brian Luebben
Yeah, sure. So first off, you have to the the point of the vision is to run towards something instead of running away from something. If your entire like reason for investing is just because you want to get out of that stupid job that you hate, then that’s you’re not going to accomplish your end goal as fast as possible because you’re operating from a place of scarcity and from a place of running away from something.

00;36;02;14 – 00;36;21;08
Brian Luebben
You need to have something that’s pulling you like a magnet. So that’s what the vision serves as, is that magnet that’s pulling you. Maybe that vision is, you know, what it would look like would be, I wake up, I wake up on a Tuesday morning and I do not have to go in, sit in traffic for an hour and a half.

00;36;21;08 – 00;36;41;18
Brian Luebben
Today I wake up and I spend two and a half hours with my kids in. We am able to drive them to school. I’m able to have my morning coffee, do a full freaking morning routine like this stupid podcast talk about. Now I have time to do it. I do my morning routine. I go to the gym. Me and my wife, she no longer has to work.

00;36;41;18 – 00;37;02;09
Brian Luebben
We go on a walk around the beach because now we live on our dream destination in Florida. We come back. I go check on my on my laundromats that are nearby. And they’re generating this much cash flow. I’ve got this many laundromats get getting this much cash flow. This is what my life looks like. This is what my perfect day looks like.

00;37;02;22 – 00;37;23;29
Brian Luebben
But to that level, the detail is where you need to go. Like right now, I’m literally in my next vision that I finally just did after about four days of revision and literally have written out what my house is going to look like and you know what my pool is going to look like and how we’re going to have people back there for barbecues and host everyone.

00;37;23;29 – 00;37;43;19
Brian Luebben
And it’s just that level of like excruciating detail. And another piece of advice that I’ll give that I just learned myself, which made me revise my vision, is instead of leading with the KPIs and the tactics, instead of saying, Oh, I’m going to say, I’m going to cold call this many laundromat owners this week. I’m going to do all of that.

00;37;43;28 – 00;38;03;13
Brian Luebben
Those are awesome goals, but you want to lead with how you want to feel and then back the KPIs into that. So for me, in my vision, I had written out like all of these revenue numbers that I’m going to get for the Action Academy. I’m like, Here’s how much I’m going to be making and this is how many downloads I’m going to have.

00;38;03;13 – 00;38;20;16
Brian Luebben
Here’s how much money I make from advertisers. I’m going to get a million downloads a month. That’s what’s coming in. I was like, This is what my community looks like. Here’s what my coaching programs look like. And then one of my mentors said, Well, how do you feel with all this coming in? I’m like, I don’t know, happy, I guess.

00;38;21;03 – 00;38;47;10
Brian Luebben
He goes, Because what he did was he created this massive real estate business that was printing out like $10 million a year. And he asked himself, How do I want to feel? And the answer was relaxed. But for him, that real estate business was not relaxing. So he had to shut down. He shut down three different businesses in one day and started up a new business that would help him feel relaxed and that was aligned with that.

00;38;47;23 – 00;38;59;19
Brian Luebben
So now I tell people to start with how you want to feel, and then once you start with that, then you can build the KPIs behind that. So That’s been a huge pivot for me recently. Like that was a couple of weeks ago.

00;39;00;20 – 00;39;20;01
Jordan Berry
Yeah, I love that too, because I mean, you know, feelings what? Drive us, right? Yeah. Like we all like to think, you know, hey, I’m pretty logical. So here’s what I think. And, you know, there’s there’s I’ve read studies I probably shouldn’t be saying this because I don’t have any direct quote. Maybe I can find them or put them in the show notes.

00;39;20;01 – 00;39;34;00
Jordan Berry
But, you know, there’s studies that are basically like, hey, your feelings dictate you know, the actions that you take most of the time and oh yeah, you know, and then we use logic on the back end to go justify this.

00;39;35;01 – 00;39;55;21
Brian Luebben
Yeah. That’s the people. People act and buy things and do every single decision that you make is based off of emotion. And then we just use our brains to rationalize afterwards why we did what we did always. So you’re your your body in your brain and your feelings like how you feel in your body is what navigates you through all of life, for sure.

00;39;55;22 – 00;40;16;10
Jordan Berry
Yeah. Yeah. And, and I mean, it goes back to your your original mountain climb in the corporate world, right? Like you had this goal of being the number one salesperson and, you know, rookie the all this stuff and you achieve that stuff. But the feeling you had when you got there was not the feeling you were after. And I venture a guess.

00;40;17;10 – 00;40;25;27
Jordan Berry
Part of the reason for that is because at that point, maybe you hadn’t defined what feeling you were going after. You were looking for. I mean, obviously you wanted the like.

00;40;26;07 – 00;40;49;28
Brian Luebben
I want a validation. I want to know the call it what it is like. I wanted to go on freakin stage and I just wanted attention. That’s what I wanted. I wanted recognition, I wanted validation. It was the first time I’d ever accomplished something in my life that was impossible is an impossible goal. And I did it. So that’s what broke me out of the Matrix and woke me up from the Matrix to where I realized that you can really kind of do anything you want.

00;40;50;14 – 00;41;10;11
Brian Luebben
You just have to like put it down and really take massive levels of action. And so after that, I mean, this trip, this was a vivid vision. So I accomplished this vision at one point, two years out of three years, so you could do it faster and most of the time it happens faster. So it was just like ridiculous.

00;41;10;11 – 00;41;30;16
Brian Luebben
Brandon Turner, who’s the host, who was the host? The bigger pockets podcast, he had this vision of going from owning these single families to creating this company open to a capital to where he could go surf every day and hang out. And now he’s got this mobile home park fund, and they had like a $500 million goal and in three years and hit it in like a year.

00;41;31;04 – 00;41;46;16
Brian Luebben
Yeah. So, like, this was me. Like, I wanted to wake up every single day doing what I want when I wanted with who I wanted. And I wanted to be waking up somewhere new every week, traveling around the world, seeing all the sights that I never got to see as a kid that was raised up in the country, in the southern United States.

00;41;47;11 – 00;41;56;24
Brian Luebben
And here we are. I’m literally filming this. I’m recording this from Budapest, Hungary So it’s just like you don’t even have to say anything. Is proof doing it?

00;41;57;15 – 00;42;16;12
Jordan Berry
Yeah. Yeah. And I just want to point out to everybody that, you know, he said wanted to be doing what do you want to do with who we want to do? And he’s on the line in my resource podcast room. So I just I just I feel very honored now. Yeah. You know, you can make me cry. Yeah.

00;42;16;12 – 00;42;35;24
Jordan Berry
Hey, I want to ask you, this is a little bit I mean, this is totally related to what we’re talking about. But this is hey, this might be proprietary secret. You may not want to share this, but, you know, the first you know, you said this this way. You said that was the first time I accomplished something impossible when you were doing your your stuff.

00;42;35;24 – 00;43;00;28
Jordan Berry
I mean, can you can you talk to us about I mean, you’ve done a lot of quote unquote, impossible things already, and you’re pretty young. And I can say that as an old geezer, you’re just a young whippersnapper. And so how how how have you achieved the impossible multiple times? How how can we how can I achieve the impossible and, you know, not asking for a formula or anything.

00;43;00;28 – 00;43;19;11
Jordan Berry
But but how have you done this? And what path set you on achieving impossible goals? Because I think that, you know, for a lot of people who are listening, whether they are looking to buy their first laundromat, that might feel impossible or whether they have one or two and they want to build an empire that might feel impossible.

00;43;19;19 – 00;43;27;21
Jordan Berry
Or if they already have a laundromat empire and they want to expand out to bigger business that might feel possible. So how how do you achieve impossible goals?

00;43;28;28 – 00;44;07;21
Brian Luebben
Impossible doesn’t exist now. I’m sorry. So the only reason that you or anyone listening, the only reason that you think something is possible or impossible is directly related to your upbringing and your exposure levels. That’s it. If you were born and raised with people that were doing $10 million real estate deals your entire life, that would be very easy for you, very normal view around people if you’re born and raised in an environment of like a very entrepreneurial family, you know, that’ll be very easy for you.

00;44;07;21 – 00;44;31;23
Brian Luebben
Like, I’m sure Tony Hawk’s kids like they were born on a skateboard, you know what I mean? Like, that’s normal for them. They say, oh, you’re not doing quick flips at two years old, right? That’s insane. That’s impossible that you can’t do that. I can’t. So once you realize that and you give yourself a little bit of frickin slack and grace and you’re like, okay, could I control my environment when I was young?

00;44;31;26 – 00;44;57;08
Brian Luebben
No, but guess what? You freaking can. Now, that’s the biggest thing that I recommend people is control your freaking environment, control who you’re hanging around, control who you’re talking to, what kind of content you consume. Once you change that, then you’ll see the ease of what other people are doing. Like right now, I am going to build Action Academy into an eight figure media company and I can say that without any doubt or uncertainty.

00;44;57;18 – 00;45;13;05
Brian Luebben
I know it without a shadow of a doubt. It’s going to be fact. I’m going to do it and I know exactly how I’m going to do it. And I’ve got a literal roadmap right now and I’ve never done something like that before. But why do I know I can do it? Because I’m friends with multiple other people that have done that.

00;45;14;05 – 00;45;33;09
Brian Luebben
That’s my environment. That’s what I’m exposed to. So is that reality different than the reality of somebody listening to this show? No, it’s the same reality. It’s just the perception is different. I’m looking at the right way. And while you’re looking out the left window, that’s the only difference. So all you have to do is just pivot your head and you’ll see.

00;45;33;28 – 00;45;55;18
Brian Luebben
So it’s really just belief first and confidence that you can do it. So if I were to give a formula like I’m trying to, I try to avoid going on podcast and talking as woo woo as possible without giving you like some tactics as well to back it up. So a great book for doing like Impossible Things is The Miracle Equation by Hal Elrod.

00;45;56;24 – 00;46;38;07
Brian Luebben
So he’s the guy that wrote Miracle Morning. He’s the morning routine guy. The miracle equation is essentially you wake up every day and you you do like the morning routine. You do like the visualization, the affirmation and all that stuff. And then you write down like the things that you are committing to doing. The actions that’s very important is you’re saying, I’m going to I commit to making, you know, this many phone calls, doing this many appointments, doing this much, committing to taking massive levels of action and that’s what literally got me to that first impossible goal was I said, I want to be the top rep in this country and that’s what I want

00;46;38;07 – 00;47;00;15
Brian Luebben
to do. So every single day I would wake up and I would have it written on the mirror on a note card, and I would handwrite it out every single day. I said, I’m committed, committed to making 50 phone calls, doing 20 drop drop bys, which is like in-person, and sending 20 follow up emails every single day, no matter what, there’s no other option.

00;47;01;08 – 00;47;19;14
Brian Luebben
And then you just that’s your metric of success and you just put your head down because, you know, if you do that, it will yield the result that you’re looking for. So you fall in love with the process, not the end destination. Once you build that muscle, then the end destination comes faster than you could have ever imagined.

00;47;19;14 – 00;47;36;26
Brian Luebben
And so that’s the tactics behind it. So I still do that to this day. I’m like, Okay, how many pieces of content am I going to create no matter what? There’s no other option. I’m going to put a podcast out every single day. There’s no matter what, there’s no other option. I’m going to reach out to this many people to go on their shows.

00;47;36;26 – 00;47;58;18
Brian Luebben
And you, one of them no matter what, there’s no other option. And I fall in love with the process. And as a process, hopefully you guys don’t think I’m rambling and think that I’m providing some type of value here. So then you go listen to my show and then I grow my show to a million downloads a month within two years, which is what I’m going to do by December 1st, 2024, I’m going to have a million downloads month or more.

00;47;59;17 – 00;48;00;26
Brian Luebben
So that’s why I’m good.

00;48;01;10 – 00;48;21;07
Jordan Berry
I love it. I love it. And, you know, one of the one of the big I mean, I wrote down I’m going to quote you on it. But I mean, it’s one of the big lessons that I’ve learned kind of through this process, too, is and I think honestly, I think it’s one of the things that I didn’t do correctly in my first laundromat.

00;48;23;03 – 00;48;40;26
Jordan Berry
And you said, you know, fall in love with the process, not the end goal. And for me, I think when I when I bought my first contract because it was sold to me this way, but I think when I bought my first laundromat, yeah, that the end goal was the buying of the laundromat and then, you know, and then what?

00;48;40;27 – 00;49;03;00
Jordan Berry
Now the sweet, sweet passive income was coming in, whereas, you know, actually there’s a process and you have to provide a consistent environment and consistent service to your customers all the time. It’s got to have high standards. And, you know, and I was not I was not unaware of the process, but I wasn’t thinking about it that way.

00;49;03;07 – 00;49;16;07
Jordan Berry
I was thinking about it how they told me it was going to be where you just kind of show up and once or twice a week and collect quarters and, you know, shake hands with some customers and that pretty much it right.

00;49;16;07 – 00;49;17;05
Brian Luebben
Off into the sunset.

00;49;17;09 – 00;49;43;26
Jordan Berry
Yeah. And in that that shift in perspective of falling in love with the process, not the end goal I think is crucial. I think that’s key. I mean, I think that’s where, you know, having the vision of where you’re going and then determining the process, you know, you said you have a plan outlined of how you’re going to turn it and, you know, Action Academy into an eight figure multimedia company.

00;49;43;26 – 00;49;52;18
Jordan Berry
So having that plan and then just fall in love with executing the plan, not the eight figure goal.

00;49;52;24 – 00;50;13;16
Brian Luebben
Now, here’s another key key thing that you just said there. So I have a plan, right? Have I built an eight figure media company before now? So I know where I’m going. I have a plan. So I’m taking massive levels of action towards this plan right now with operating from the information that I know to be true right now.

00;50;14;03 – 00;50;38;16
Brian Luebben
That’s it. So here’s the key, right? I am ready and open and willing to pivot at any moment, if better or more efficient information is presented to me. And most people are so stuck in their way of getting to where they want to go that they don’t take the time to pivot. That’s why I said, remember in the beginning I said, Mary, the end destination but date the method to getting there.

00;50;39;03 – 00;50;58;07
Brian Luebben
So what what this looks like for me is I’m going to reach out to shows to be a guest on and for people listening, I’m just going to use the podcast as a metaphor and an example here. You guys can apply this to your laundromat, passive income goals, whatever have you. So for me, I’m going to be on three shows a week minimum.

00;50;58;23 – 00;51;23;15
Brian Luebben
I’m going to build an email list, I’m going to do paid ads, but there’s different tactics that I’m using and I’m taking massive action towards. But I also know that there could be a time throughout all of this where one person decides to have me on their show and that one person, like has a big enough reach where they completely blow me out of the water and then all of a sudden, like, that’s all I needed.

00;51;23;15 – 00;51;48;26
Brian Luebben
Was that one interview or that one YouTube clip to go viral or that one Tik Tok that just got 10 million views and then got like 100,000 people to my show. The same thing applies in life and in business. Make is like that one deal or it’s that one partnership or it’s that one idea. It’s always like one thing that just completely changes everything and it usually happens at like the last minute, like you creating this show.

00;51;49;08 – 00;51;57;02
Brian Luebben
But this was probably not even a thought. And now it’s like not only your reality, but like your every day full time thing.

00;51;58;27 – 00;52;26;21
Jordan Berry
Yeah, yeah. Huge. And I will say, you know, for me, both in my laundromat side of things and I’d say especially in the laundromat side of things, but also a lot of my resource like, like you said that that plan is ever evolving. And in fact, about every three months or so, I take at least half a day, I try to do a full day, but at least half a day where I go sit at the beach and and say, okay, what am I doing here?

00;52;26;26 – 00;52;46;06
Jordan Berry
This still helping me accomplish my goals? What has been working? What’s not working? What have I not done that I was supposed to be doing? And should I still be doing that, or should I just let that go for another time or, you know, and re revisiting that plan because like you said, it’s going to be ever evolving.

00;52;46;06 – 00;53;15;19
Jordan Berry
And just to give a little bit of a practical application for a lot of that specific of what you’re saying, you know, if you’re looking to buy your first laundromat or maybe you’re looking to expand out your online empire, right, you need deal flow. Right? And so those actions that you could be taking, you know, are in, you know, the three things that I always recommend in my courses, in my webinars, all that stuff to go find a lot of my deals is, number one, reach out to as many brokers.

00;53;15;19 – 00;53;16;12
Brian Luebben
Brokers as polished.

00;53;16;13 – 00;53;34;29
Jordan Berry
Format brokers, small business brokers, get on their email list looking for deals. Right? So set a number. I’m going to contact, you know, five a week or 20 a week or whatever, right? Yeah, it is. And get on those lists, see if they have deals, follow up with them, stay on their radar. You will find a deal that way.

00;53;34;29 – 00;53;54;17
Jordan Berry
Right. Or you can be visiting laundromats. Okay, I’m going to I’m going to pop in to five laundromats a week and talk to this many owners. Or you can write out letters and send letters out asking people if they’re interested in selling their laundromat. Right. I’m going to send out 100 letters a month or a thousand letters a month or whatever the case may be.

00;53;54;17 – 00;54;12;29
Jordan Berry
Right. And setting those numbers and following up with that process, because that consistency is what’s going to get deals coming your way. And I get a lot of people who said I sent out 30 letters and you hear back from anybody. I hear back from one person. It’s just not a realistic, you know, opportunity. And I’m like, okay, well, good.

00;54;12;29 – 00;54;50;09
Jordan Berry
That’s a good start for week number one. Like so letters out again. Then next month send it the same 30 letters that they sent this week to the same people and keep going. Right. And so those are the kinds of things that you can be doing, you know, and if you’re just trying to run your one or two or 20 laundromats or whatever, same kinds of things that you can be, you know, processes that you can be in love with to make sure that your business is is running well, you know, have your some somebody was saying I think it was the will offer is actually one of the processes they have for their their

00;54;50;10 – 00;55;12;21
Jordan Berry
39 or whatever however many laundromats they have thousand probably by now is all of their employees need to learn the name of two people a day. That’s one of the processes that they have. Their employees follow them you know you got to learn to people that and think about if you’re every one of your employees is doing that every single day learning two names a day.

00;55;12;27 – 00;55;28;07
Jordan Berry
I mean, that compounds really well and that builds a lot of report. So it’s these kinds of things that you can be doing in the laundromat specific niche that can really help you achieve those goals. And as long as you just kind of stick to that process. So I love that, yeah.

00;55;28;08 – 00;55;48;16
Brian Luebben
There’s no emotional attachment to it. But right. So now all of a sudden, like, you’re taking your your joy away from something that you can’t control or something that you can’t control. So you can put your head on the pillow at the end of the day and say, I did what I was supposed to do today. I went, I did it, and you can feel happy.

00;55;49;06 – 00;56;05;13
Brian Luebben
And that’s the secret to happiness, really, is that like literally that it’s just like taking it day by day instead of being like, I’ll be happy when I have ten laundromats. I’ll be happy when I have 50 or 100 laundromats. I’ll be happy when I have this amount of passive income, like you’re going to get there and you’re not going to find happiness.

00;56;05;13 – 00;56;26;00
Brian Luebben
You’re just going to get to the next level. Like Jordan and I were just talking about, like you do, he had a thousand subscribers on YouTube and it’s 10,000, then it’s 100,000, then it’s a million. The ball keeps moving like the mountain range never ends, so might as well find love and join the process sooner than later because it’s never going to change.

00;56;26;00 – 00;56;44;28
Brian Luebben
So it just it’s going to impact how happy you are now, how much happiness you can have in your life. Because if you choose to believe what I’m saying at 70 years old and you’re just going to waste, you know, 30, 40, 50 years, or you just do it. Today is fall in love with the process and you’ll be way happier in life.

00;56;44;29 – 00;56;46;22
Brian Luebben
And then things will go your way a lot more.

00;56;47;02 – 00;57;12;25
Jordan Berry
Yeah. And, and to your point, like I see a lot of people and I’ve done this myself too longstanding. We all have a tendency right is like, yeah, fall like tie our, our contentment or happiness or whatever to a result and know we were talking before we hit the record. Record the record button, right? Yeah. Thank you. Struggling man.

00;57;12;26 – 00;57;40;04
Jordan Berry
I don’t know any of that espresso. Before before we hit record, we were talking and, you know, and just saying, hey, progress is the goal, right? Setting certainly these processes in place and tying your, you know, your happiness or your feelings of accomplishment to the process and not to the end goal. And knowing that the process is what leads to the end goal.

00;57;40;15 – 00;57;56;16
Jordan Berry
Right? Yeah. If your goal is that house in Florida on the water and the 2.3 kids and all that stuff, right. Figure out what the processes and start working and then keep going back to the process and course adjust as necessary as you’re going along.

00;57;57;07 – 00;57;59;11
Brian Luebben
Exactly can still by myself.

00;57;59;23 – 00;58;27;24
Jordan Berry
Love that you probably could have actually did this I mean we could just kind of keep going I want to I want to talk to you real quick, because I have a, you know, a secret goal, if you will, to to get this way. But I know that at I don’t know if you still are, but at some point you are tied to go abundance and what they were doing and all that stuff.

00;58;28;04 – 00;58;35;00
Jordan Berry
Can you tell me just a little bit about that, what that was like for you, how that’s affected you being tied to abundance?

00;58;35;18 – 00;58;49;23
Brian Luebben
Yeah, dude, I’m one of their I’m one of their ambassadors, so I’m a member ambassador for them. That’s one of my favorite things I do in my freaking life man is talk to people about abundance. Yeah, dude, so go abundance. That’s. I’m surprised you haven’t joined yet.

00;58;50;03 – 00;58;50;24
Jordan Berry
I know.

00;58;50;24 – 00;58;51;26
Brian Luebben
It’s. Why haven’t you?

00;58;52;07 – 00;59;11;14
Jordan Berry
Well, okay, it’s. It’s my, I, I have very, I have very limited negotiation capacity with my wife, and so I’m picking it. It’s on, it’s on the list. I’ve taken a few things off at a time. I’m trying not to bombard her, but it’ll happen. It’s coming.

00;59;11;14 – 00;59;31;15
Brian Luebben
Got it. So the reason he’s saying that is go bonus is ten grand a year. So his wife doesn’t want him to spend ten grand. I get it. Like I talk to people about that all the time. So go by the smashed my group. So what it is is you have to be accredited million dollar net worth minimum to be in or $200,000 back to back years and income.

00;59;32;05 – 00;59;51;27
Brian Luebben
So that’s the minimum qualifications to join the group. It goes up at the end of the year. I think it’s doubling. But yeah, so it is, is it’s a group that talks about being wealthy in all areas of life and it’s like the number one key to my success is being around those guys. So I talked about environment and that’s my environment now.

00;59;52;08 – 01;00;17;23
Brian Luebben
Been around those guys for like two and a half, three years now. And that’s why my podcast is what it is today as well, because I was able to just bring them in on my show. People say, How do you get all these entrepreneurs on your show? I’m like, Because I’ve built this network over three years of just like the coolest guys that are just down to earth, salt of the earth, great people that have business and life advice that they can give.

01;00;18;22 – 01;00;55;06
Brian Luebben
So that’s one of the focuses of the group is like, yeah, we talk about investing and net worth and businesses and all that stuff, but we also talk about like being healthy, being a great husband, being a great father, being a great philanthropist. So it’s all encompassing. So while I’m on the bottom end of the totem pole financially in there, I help a lot of people with the freedom aspect and like the time freedom because guys that that are in the group that are making $100,000 a month in their businesses in revenue that they’re taking home, they don’t have as much freedom as I do, so I can help them with that.

01;00;56;05 – 01;01;14;28
Brian Luebben
And other people help with health. Other people are like, hey, you know, like, I understand that you’re worth $50 million, but your relationship with your wife is failing and you don’t want to be on your third marriage when you hit 100 million. So let me help you with that, because me and my wife are fantastic together. And so it’s just stuff like that continuously.

01;01;15;15 – 01;01;24;18
Brian Luebben
That’s that’s what’s so cool about it. Is that so I’m about to go on my third payment and I freaking love that group. Dude, it’s the coolest group ever.

01;01;25;02 – 01;01;33;19
Jordan Berry
Yeah, well, I mean, the reason I wanted to bring it up is because, number one, I’ve been longingly ogling girl abundance for a little while.

01;01;33;25 – 01;01;49;23
Brian Luebben
Just for our forager. I’ll just send you. Wanted to go wives. So, like, when you join, like you get, like your wife gets like a free membership to go wives and then your kids are in fam abundance. I’ll just forward you like what their itinerary is for their call schedule, and then she’ll just be like, Wait, I get a group too?

01;01;49;27 – 01;02;07;25
Jordan Berry
Yeah. Yeah, that was done. Yeah, maybe that. Well, well, but, but I mean, the reason I wanted to ask you about is because of that whole environment thing, right? That whole thing, you know, and it, it always brings up the class. I think it’s I think it’s Jim Roan who said, you know, the correct me if I’m wrong or.

01;02;08;23 – 01;02;09;13
Brian Luebben
You or I.

01;02;09;13 – 01;02;47;20
Jordan Berry
Will. I will. Jordan. Yeah, thank you. You’re the average of the five people spend the most time with rights. That’s the environment. That’s the environment thing. Right? And that’s why, like, it’s it’s so important and I’ve said this in the past, like, I almost kind of brainwash myself and I’m very guarded about who I listen to and even like what I read and like I avoid the news, like the plague and all of that because I want to be surrounded by people who are doing things, who are doing great things, who are doing things that help other people, who are doing things that are lucrative and profitable, but who are doing things to help me

01;02;47;20 – 01;03;11;01
Jordan Berry
with my whys and my goals and all that. And and it’s so crucial. And like you said, man, I thought you made that point. Really great, by the way, one one thing that you did well in this podcast. Thanks, but no, but you made the point really well that, you know, your environment dictates what’s what feels impossible and what doesn’t feel impossible, right?

01;03;11;05 – 01;03;17;24
Jordan Berry
Yeah. And if something’s feeling impossible to you, but somebody else has done it, then just find a new environment to start with, right?

01;03;17;27 – 01;03;38;05
Brian Luebben
My entire Facebook is literally just go abundance guys, just closing like a thousand unit apartment complexes. So I go on Facebook and I’m just like, it’s not people posting about, you know, like, oh, I came in last in my fantasy football league this year and here I’m here I am eating waffles for 24 hours and there’s some of my Instagram of that.

01;03;38;05 – 01;03;57;17
Brian Luebben
That’s why I know that I did not lose, by the way. But it’s all guys that are doing massive things and like, Who am I learning while I’m creating my course? Oh look, there’s a go bonus. God, make it $330,000 a month with his online courses and his community is a mastermind. Cool. I’m just going to talk to that guy.

01;03;58;13 – 01;04;01;03
Jordan Berry
Yeah, absolutely. And then.

01;04;01;24 – 01;04;04;21
Brian Luebben
And he’s like, here’s how you do it. I’m like, awesome, cool.

01;04;04;21 – 01;04;25;10
Jordan Berry
Yeah. And I think it’s just so crucial, you know, to have that. And, and I wanted to bring the go bonded set because I knew that that is a big part of the key to your success. Right. And, you know, maybe for anybody listening here, maybe go abundance is is the key to your success, too. But if not, you know, and you’re going the laundromat specific route.

01;04;25;17 – 01;04;42;23
Jordan Berry
Hey, maybe a good step for you is is to level up your, you know, your role in in the laundromat industry and and start networking with, you know, superstars in the industry. And and and that’ll help take it to the next level a lot faster.

01;04;42;23 – 01;05;04;09
Brian Luebben
So for sure. And I’m going to and I’m working on I’m working on something myself to that to that context too, for people that are like not quite at that like accredited investor level, a better story can like the W-2 and they’re looking for freedom. I don’t have anything yet for you guys, but like soon in the next couple of months, I’ll have something created for you guys.

01;05;04;09 – 01;05;22;10
Brian Luebben
But I just want to make sure that it’s like the perfect thing. Like, it can’t be like it can’t just be good and needs to be, like, the best thing ever. So that’s my perfection tastic part coming back in, but I’m just pumped for it. So. But I’m always I’m always happy to talk to you guys too. And you can add me on Facebook and stuff.

01;05;22;10 – 01;05;23;28
Brian Luebben
So there’s there’s one more.

01;05;24;25 – 01;06;04;16
Jordan Berry
Yeah, there’s one more. Yeah, that’s right. Level up that network right here and. Yeah. And I mean if you’re listening to this in the future too, when you get that course out, you know, I’ll, I’ll drop a link in the in the show notes because I think that that is I just, you know, I, I feel more and more strongly as I go along that taking courses like that, whether it’s industry specific, laundromat specific or whatever specific industry you you want to be in course or if it’s, you know, it’s a little more broad, a little more general mindset or strategy or wealth thing or whatever.

01;06;04;24 – 01;06;12;22
Jordan Berry
I just see more and more value in a lot of those course. I mean, it’s there’s got to be good courses, obviously, but I just see more and more value in, in those.

01;06;13;03 – 01;06;36;20
Brian Luebben
So like here, here’s my thing and I’m saying all this is like a teaser, right? But so you’re getting the laundromat exclusively the laundromat resource exclusive I’m talking about. But here’s what I’m doing. Like I’ve got like the contact and I’ve got like the people, right? So I’ve got access, including Jordan here. Like I’ve got access to the best people and every single thing that you can want to learn.

01;06;36;20 – 01;07;01;11
Brian Luebben
Like I have them like on Speedo, like I text them people that, you know, are just like jetting around, talking about stuff. And so I’m like, I can do that right now. But here’s the thing. I have never finished an online course. I can’t pay attention to them. And I’ve spent probably four or five grand this year on online courses, and I never finish them because I’m like, Oh my God, this is so boring.

01;07;01;11 – 01;07;20;13
Brian Luebben
Get to the point, dude. Like, and just over and over and over again, I never I always get distracted because I’m A.D.D. If you guys can’t tell by now. So I might I won’t release it until it’s like, something that I could take myself in, like I would pay attention to. Like, if I. If I would watch this, then that’s when I know it’s ready.

01;07;20;13 – 01;07;30;27
Brian Luebben
So that’s going to be that’s what’s taking the time because I’ve got to make sure it’s interactive and fast and just straight to it enough to be able to pass that test. So yeah, we’ll see.

01;07;30;28 – 01;07;53;02
Jordan Berry
I love it. I love it. And I will I will be taking it when it comes out. So hurt, my man and get it going, dude. Okay. Action Academy Podcast. Can you just let’s just let’s just tell people how big of a deal you are. Can you name drop some of the guests that you’ve had on there? And I really hope and you start with your your best guest with.

01;07;53;02 – 01;08;15;07
Brian Luebben
Oh yeah. Jordan very good. Yeah. So no, I’ve had some really cool people on pick out. I’ve had Brandon Turner bigger pop hits, I’ve had Jeff Hoffman, who’s the billionaire, he’s the founder of Priceline.com, had a couple hundred million dollar guys on there. A good bit of $50 million guys. Like it’s just it’s the number one thing I do.

01;08;15;08 – 01;08;39;08
Brian Luebben
So while we’re talking about course is mastermind all that stuff like that’s cool, this is free. This is completely free. It’s every single literal day like Monday through Friday. I’m posting something Tuesdays and Thursdays I post where I interview an eight figure entrepreneur and I ask them like the mindsets, methods, actual steps they took to earn freedom. So it not only needs to be someone that’s making a lot of money, but also has a lifestyle that I like envy and respect.

01;08;39;08 – 01;09;00;19
Brian Luebben
So they can’t just be like worth $50 million on their sixth marriage. Like, they have to be like, hey, like this is how I’m able to spend by 80% of my time with my kids now. So that’s what we talk about on the show. And then on Mondays, Wednesdays and Fridays, I do like an 8 to 10 minute episode where it’s something very specific like today.

01;09;01;04 – 01;09;23;16
Brian Luebben
Today we talked about bursting through plateaus and like the three ways the bus do a plateau in life and business. I’ll talk about like specific strategies, specific frameworks, things that work. It’s the number one thing that I do, man. I love doing it. And if you guys are interested, entrepreneurship, business, investing in general, I, I’m about to be on my 100th episode over there.

01;09;23;17 – 01;09;27;19
Brian Luebben
So that’s like my thing that I do a web killer.

01;09;27;19 – 01;09;37;11
Jordan Berry
Killer again, there’s a link in the show notes or free on YouTube. It’s down below in the description to Action Academy podcast. Let me ask you this question. If somebody is looking to leave.

01;09;37;13 – 01;09;37;24
Brian Luebben
Their.

01;09;38;16 – 01;09;47;26
Jordan Berry
Two job, I mean, you got anything for them that maybe like an e-book or something like that that they can go check out.

01;09;47;26 – 01;10;15;20
Brian Luebben
Oh, this man just alley oop to. Now that’s a smooth. Yeah. Now speaking of free stuff you’ve got the I’ve got an e-book it’s 30 page e-book it’s called wt2 world travel and you can find that at W two to World Travel ABC.com if you do not want to travel the world, still get the book and still read the book because it talks about the process to like get passive income, to get passionate income, how to create your own business and live whatever dream life that you want to live.

01;10;15;20 – 01;10;35;15
Brian Luebben
So it’s a framework essentially a force that framework. And in the book, Jordan’s actually featured as one of the methods that you can use to earn your freedom through his laundromat investing and his episode is linked from my podcast, so that’s all free. Go download that and then that will also put you on my email list. I send out once a week every Thursday.

01;10;35;15 – 01;10;54;23
Brian Luebben
It’s a five minute email. I break down all the different ways that I’ve learned throughout that week through my conversations of how to earn freedom. So it’s going to be like, good, but the pieces of life advice, investing advice, 5 minutes once a week. So that’s what I do. I do all that stuff for free. It’s super fun, super fulfilling.

01;10;55;14 – 01;11;16;26
Jordan Berry
Yeah, it’s awesome I’ve read the e-book, I have listened to the podcast many times and I am on the email list, so let’s go. What do we talk about? Do want to be successful like the super successful people like me and do what we do and go download the e-book and. Get on the email list.

01;11;17;27 – 01;11;18;25
Brian Luebben
Appreciate it, buddy.

01;11;18;29 – 01;11;42;14
Jordan Berry
No, but seriously, super good stuff. And and I’ll be honest, man, you know, you had me on the podcast real early and I didn’t know a whole lot about your vision. And I don’t know if you did at that point or not either. But I’ve been like surprised and like crazy impressed with what you’ve already done because it has not been that long.

01;11;42;14 – 01;12;08;00
Jordan Berry
And you have like the guest you’ve had on and just seen your your development, you know, as a host and all the things that you’re doing with this, you know, with the action you got. I mean, it’s it’s really impressive and not just impressive on, hey, you’ve done a great job, but like impressive, like, hey, this is actually really good and helpful stuff and you are connecting people.

01;12;08;00 – 01;12;26;07
Jordan Berry
And, you know, we had a little talk about this, like connecting people is just a superpower, I think. And you are connecting us regular folk with people who are also many of them regular folk who’ve done great things and and talking about how they’re doing it and how we can do it too. And it’s just it’s awesome. It’s awesome to.

01;12;26;07 – 01;12;26;18
Brian Luebben
Share that.

01;12;26;27 – 01;12;36;02
Jordan Berry
To you, man. And I also have no doubt that you’re going to hit that eight figure media company. And I just just kind of hope you don’t forget me when you’re there.

01;12;37;09 – 01;13;02;27
Brian Luebben
Yeah. And that part is just like like default, like a byproduct, because, like, that’s not the main goal. That’s just going to be what happens as as like a consolation prize might because it enclosing will end it with this like in life you got you want to play a game too where everyone wins. Once you find out what that game is and what those games are like, that’s what blasted off from the stratosphere.

01;13;02;27 – 01;13;29;28
Brian Luebben
So for me, my goal is to have a million people by December 1st, 2024. I want to have like a little tracker on my website where whenever somebody emails in, I’m going to have some kind of mechanism, but they will like let us know that they have left that corporate job that they hate. And I want to have like a little tracker and I want a million people by December 1st, 2024, to have left their crappy jobs and now are doing something that they love.

01;13;30;12 – 01;13;48;29
Brian Luebben
And so as a byproduct from that, by for me the impact a million people I probably need to have a podcast that’s getting a million downloads a month. I probably need to have a community of a couple hundred thousand or a couple million. So like there’s, there’s different stair steps that you need to get that kind of impact.

01;13;48;29 – 01;13;55;14
Brian Luebben
And so that’s what I’m building to create that. So by default like, yeah, we’ll all be rich together.

01;13;55;25 – 01;13;57;02
Jordan Berry
Yeah. Which is awesome.

01;13;57;08 – 01;13;58;00
Brian Luebben
A laundromat.

01;13;58;00 – 01;14;08;00
Jordan Berry
That’s right. Well and I was going to say mean I genuinely think there’s not too many ways you can exit that 9 to 5 quicker than launch. Seriously. Yeah.

01;14;08;14 – 01;14;11;06
Brian Luebben
Like I agree. That’s why I wanted to come on.

01;14;11;18 – 01;14;34;27
Jordan Berry
Yeah. And, and so hey, let’s stay connected. You know, if you guys are interested in what he’s got going on, go check out Action Academy podcast and everything he’s got going on over there. Go download the go connect with them on Facebook and and I, I have like so I always like write down links that we need to do and I write down sort of a general ally and then I write down quotes.

01;14;35;02 – 01;14;47;15
Jordan Berry
I have so many quotes that I wrote down from you today, which is awesome. So much good stuff. I really appreciate you all the way from Budapest hanging out with me on the bottom. Yeah.

01;14;48;03 – 01;14;51;29
Brian Luebben
Let’s go. Now, on that note, it’s at 630. I’m going to go eat dinner.

01;14;52;12 – 01;14;59;26
Jordan Berry
I’m talking about it’s 930 over here, so I’m going to go take a walk or something. I love it.

01;15;00;08 – 01;15;04;12
Brian Luebben
Really appreciate. You. Thanks for having me and I hope you guys enjoyed our episode.

01;15;04;12 – 01;15;27;15
Jordan Berry
Brian, thank you for coming on, my friend. So good to have you and we’ll definitely have to have you back on because you know, even if nobody else got anything out of this, I left this interview jazzed up, pumped up and, you know, inspired. So Hopefully you did, too. I know so many of you guys had to have loved this episode because it’s just so good again.

01;15;27;15 – 01;15;50;07
Jordan Berry
Every week I say, Hey, none of this even matters all to your life unless you put some of it into action. So pick something from this episode today and there’s a ton. I wrote down so many quotes. One, two, three, six, seven, eight, nine, ten, 11, 12, 13, 14, 15 quotes I wrote down from Brian today. And so there’s just so much stuff to put into action.

01;15;50;07 – 01;16;17;00
Jordan Berry
It’s hard for me to choose just one. But here’s the thing that I’m taking away, and this is kind of actually been a little theme, I think lately for me in these action things. But one of the things he said that I wrote down was fall in love with the process, not the end goal. And I love that because it’s so easy to love the idea of leaving your 9 to 5 or traveling the world or buying a laundromat or whatever.

01;16;17;11 – 01;16;37;26
Jordan Berry
But you got to do that. You got to do the work. You got to do the boring, repetitive work. And when you stop doing that work, that’s when the results start to drift away and your goals drift back to dreams. And then those dreams eventually die. So keep your dreams alive and fall in love with the process that it takes.

01;16;37;26 – 01;17;03;07
Jordan Berry
And there is a process, especially if you’re looking to buy a laundromat or if you’re looking to scale your laundromats there, there’s a process to those things. But again, real quick plug, if you’re looking to buy your next laundromat, your first laundromat, wherever you go, check out that analysis course, that laundromat resource dot com slash laundromat, dash courses and man that is the process that you need to follow to get that laundromat.

01;17;03;07 – 01;17;08;09
Jordan Berry
So go check it out. All right. All right. We’ll see you next week on a lot of my resource podcast plus.