the williford brothers

Laundromat Business Secrets From the Guys Who Own 30+

Luke and Lee Williford, also known as the Williford Brothers, own 30+ laundromats and counting. They join us for this very special episode of the Laundromat Resource Podcast to reflect on their success over the years in this industry and to share with us the valuable lessons they’ve learned.

Luke and Lee have demonstrated what it means to build a large laundry business and exemplify the spirit of service and care that our communities deserve from their laundromats. And in this episode, they share some of the strategies, tactics, and, most importantly, mindsets that they have utilized to make such a huge impact on their communities and on this industry!

In show 100, Luke, Lee, and Jordan discuss:

  • When Luke and Lee took over the family business
  • Is it worth it to build a big laundry business?
  • Why they are hands-on owners still
  • Their “Meet 2 customers by name every day” philosophy
  • What their day-to-day tasks are
  • How to find and hire for your missing skillsets
  • What they would do if they were starting from scratch
  • Risk tolerance
  • What, practically speaking, serving with excellence means
  • The Williford Brothers’ keys to success
  • How they are trying to serve the laundromat industry

And WAY more!

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By Laundromat Owners.
For Laundromat Owners.

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Episode Transcript

00;00;00;03 – 00;00;06;14
Jordan
Hey. Hey, what’s up, guys? Is Jordan with the Laundromat Resource Podcast and I am super.

00;00;06;14 – 00;00;06;26
Luke & Lee
Pumped.

00;00;06;26 – 00;00;13;19
Jordan
That you’re here today to celebrate episode 100. Woo! Yeah! All right.

00;00;13;19 – 00;00;14;02
Luke & Lee
Yeah.

00;00;15;13 – 00;00;38;00
Jordan
No, but in all seriousness, super excited, Ken. I believe he made it to 100 episodes on a Laundromat podcast. It’s been a wild ride. I’ve been super grateful to meet so many awesome people, both guests who’ve been on the show. A huge shout out to every guest who’s come on the show who’s made this podcast, what it is.

00;00;38;00 – 00;01;07;23
Jordan
I get so many comments, emails, reviews, by the way, if you haven’t given me or the podcast rating or if you don’t review me, that’s that’s scary. No, but the podcasts or any of you do that on your favorite platform for me, whatever your favorite podcasting platforms are on YouTube, give us a subscribe. Because not only are we at 100 episodes here, but when this comes out, we’ll be right about the exact time that I’ll be hitting 10,000 subscribers on YouTube.

00;01;07;23 – 00;01;42;07
Jordan
Also, huge milestones all over the place. Just big celebration, but seriously, huge thanks to everybody’s come on the show and share their wisdom, shared their knowledge and wants to build a better industry for us all. That’s what it’s all about. And that doesn’t happen without the guests who’ve come on the show. And so I’ve loved meeting them. I’ve loved meeting with so many of you guys who have connected with on all the various different platforms and who’ve reached out to me via email and who’s been on the website, all that stuff, man.

00;01;42;07 – 00;02;13;22
Jordan
It’s just been an awesome, awesome ride. Let’s keep it rolling. And if you listening to this and you have not yet come on the podcast, but you’re a laundromat owner, come on, share your story, share your experience, share the lessons you’ve learned, the good ones, the bad ones. We all benefit from this. And I would just speak from my experience that even when you share your negative experiences, maybe even especially when you share the negative stuff, you’ll just benefit so much more than anybody else.

00;02;13;22 – 00;02;36;20
Jordan
Well, I know that I have over the last couple of years of this podcast that’s been running, I’ve benefited so much just by sharing my story and my pain and my suffering early on in this business. And but I’ve also just had a lot of really great things to share, too, and so many of the guests have had great things to share, and they also get a lot out of sharing that.

00;02;36;20 – 00;02;57;24
Jordan
So come on, share your story and you know, shoot me a message Jordan at laundromat resources dot com and let me know you want to come on because I hear so often I don’t have anything to share I don’t have any experience or I’m too shy to come on all of that, you know, you just need to get over that because you do have a story and people want to hear from you.

00;02;57;24 – 00;03;23;19
Jordan
So come on and join us. Huge shout out, obviously, to all of you guys who’ve gone on this journey along with us all listening to the episodes in reach now coming to webinars, you know, meeting at different in-person events, checking out the website, reading the e-book, all this stuff, and, and hopefully a lot more to come. I’ve got some really, really fun playing, some really cool stuff going on too, right now.

00;03;23;28 – 00;03;44;20
Jordan
A couple of things I want to share with you that is happening right now. I just put on the website like just just a new free course on how to buy a laundromat. It’s a three part video course that you could go on. It’s free. You do need to have the free membership to join or the pro, but the free one is free.

00;03;45;05 – 00;04;11;28
Jordan
So if you want to take that course, how to buy your first laundromat that is on there. You can check it out in the menu. You can check it out on the homepage, click on courses, go to the how to buy your first laundromat course in or enroll in that. It’s real short. It’s a three video series and you’re going to get a lot of great information, like legit information on how to buy your first laundromat.

00;04;12;14 – 00;04;30;20
Jordan
The other little course that’s up there right now is how to build your own Laundromat website. If that’s something you want to do, you want to DIY that there’s a course on there. I go walk through the whole thing with you and I even give you a template to start out with. So super good. If you’re looking to build your own website, go check out that course.

00;04;30;20 – 00;04;51;12
Jordan
That’s just a one video course and it’ll walk you through everything you need to know to build your own Laundromat website and a high quality one. Okay, man, I again just blown away to be here right now. It’s been a lot of fun. Want to keep the ball rolling. But today I thought it’d be awesome to bring on two legends, Luke and Lee Williford.

00;04;51;29 – 00;05;11;04
Jordan
You may remember Luke from episode ten of the podcast is Way, Way, Way, way back when, a couple of years ago, when I brought on Luke again, because he’s been a fan favorite. A lot of you guys know him from social media and and his brother Lee, who you may not know, he’s a little more behind the scenes, but is an equally awesome guy.

00;05;11;04 – 00;05;37;04
Jordan
And they come on and share a ton of wisdom. I mean, right now, quotes galore when I was talking to them. So I know you want to be ready to take some notes. They got some great wisdom and everything that we talk about that has a link. I will put a link in the show notes which will be a lot of my resource dot com slash show 100 100 or if you’re on YouTube, it’ll be down in the description down below.

00;05;37;04 – 00;05;57;25
Jordan
So links to all of Luke and Lee’s stuff, links to all the resources and tools we talk about. All that stuff will be there. A lot of my resource accounts are show 100. All right, let’s jump into it, Luke and Lee. And then on the back side, I’ll just wrap that up real quick and then we’ll start working on the next hundred.

00;05;57;26 – 00;06;08;22
Jordan
Looking forward to that. All right. Let’s bring in Luke and Lee Williford. The WILLIFORD Brothers. Luke and Lee Williford. The Williford Brothers. How’s it going today, guys?

00;06;09;06 – 00;06;11;05
Luke & Lee
So, Jordan, what’s up? Going great.

00;06;12;11 – 00;06;32;02
Jordan
We’ve got the West Coast and the East Coast converging here. And this is a monumental episode here and not for the reason you think you might think, hey, episode 100, big deal. No. Luke and Lee Williford on the podcast today. Huge deal.

00;06;32;10 – 00;06;35;06
Luke & Lee
In 170 to celebrate you today.

00;06;35;17 – 00;06;36;15
Luke & Lee
This think about.

00;06;36;15 – 00;06;55;15
Luke & Lee
Bobby just throwing it out there as a joke and he said no I don’t have anything scheduled for the hundred. I’d love to have you guys listen. Yeah, they claim this a few weeks ago and yeah, man, congrats and good to you for what you’ve created. The community you created with Laundromat Resource. Yeah, man.

00;06;55;20 – 00;07;20;11
Jordan
Oh, thanks. Yeah. No, when you said that, I was like, yes, let’s do it. That would be great. And in fact, you, Luke, we’re on episode ten. Way, way, way back. And, you know, just one of the most popular episodes still to this date. And so I was like, who better to have on episode 100 than the real person behind the business?

00;07;20;11 – 00;07;22;20
Jordan
Lee Williford and then you kind of just tagged along.

00;07;22;20 – 00;07;26;03
Luke & Lee
So exactly. We’ll see how this video.

00;07;28;11 – 00;07;29;23
Luke & Lee
And I know it.

00;07;30;05 – 00;07;52;27
Luke & Lee
To see you. And then that resulted from inception and just thought, you know, you and I met before you launched your first podcast and it’s just cool to see how it’s manifest, cool to see how our business since episode ten we we’ve I kind of twisted Lee’s arm and we started a podcast called The World The Brothers. We’re in our studio today.

00;07;53;12 – 00;08;25;17
Luke & Lee
Obviously, we get a lot of requests in common questions and so we created our podcast and not answer some of those questions. So each one of our podcast is just a short tidbit of 20 or so minutes. Answer some of the common questions that we get. And I’m sure you also get from potential on Beatitudes or better in laundry and then we have our passion for Laundromat operators, owners, and so that’s how all of us there.

00;08;25;26 – 00;08;52;10
Jordan
Yeah, well, if anybody knows you guys, I mean that that’s very obvious. I love that this is a big part of the reason why I was like, yes, let’s do episode 108 because I think we’re coming from a similar spot. You know, we’re coming from, hey, we were owner, owner first in our approach and really just here trying to help the owners succeed in this business and find, you know, hit their goals and find their free time and serve their communities better, all that stuff.

00;08;52;10 – 00;09;23;28
Jordan
And so I love, you know, what we got going here. So why don’t you do me a favor, everybody just pause this episode. Go on your favorite podcast platform. Go subscribe to the Will for Brothers podcast. You’re going to get a lot of value over there, so go do that right now, right now and then come back because we’ve got an awesome episode and you know, a lot of you guys, you know, maybe haven’t seen Lee or heard as much from Lee if you haven’t checked out their podcast yet, Luke is all over social media.

00;09;23;28 – 00;09;26;15
Jordan
Lee You’re not so much on social media regularly.

00;09;26;15 – 00;09;33;02
Luke & Lee
No one has found my secret Facebook page or my Instagram account.

00;09;33;02 – 00;09;34;25
Jordan
We are going to go hunting.

00;09;34;25 – 00;09;40;10
Luke & Lee
For a lot. Yeah. Thank you. Yeah.

00;09;40;20 – 00;09;58;08
Jordan
So, I mean, I just. I thought it’d be cool if we just kind of kicked off number one. Maybe you guys can just tell us a little bit about yourself in case anybody doesn’t know who you guys are, you know, kind of on a personal level and then just kind of high level on the business level. And then we’ll talk a little bit more detail about your your business.

00;09;58;08 – 00;09;59;26
Jordan
So tell us a little bit about you personally.

00;10;00;08 – 00;10;08;23
Luke & Lee
Yeah. All right. Yeah. So two brothers, we’re from eastern North Carolina. We grew up where there’s more chickens and hogs than people.

00;10;09;13 – 00;10;11;09
Luke & Lee
And they do.

00;10;11;09 – 00;10;12;28
Luke & Lee
Come from pretty humble beginnings.

00;10;13;08 – 00;10;18;19
Jordan
You know, I grew up on a pig farm. What? Yeah, here in California. I grew up on a pig farm.

00;10;18;29 – 00;10;20;21
Luke & Lee
Why do you have a pig call?

00;10;21;06 – 00;10;21;29
Jordan
I do not.

00;10;22;03 – 00;10;24;00
Luke & Lee
Know. You know.

00;10;24;10 – 00;10;26;09
Luke & Lee
I’m brother Josh.

00;10;27;23 – 00;10;28;02
Luke & Lee
Making.

00;10;28;18 – 00;10;58;03
Luke & Lee
Noise. Yeah. Yeah. So is your North Carolina. We’re third generation owner operators, and we are so fortunate to be in this industry by chance. And just over the last 60 years, our family has been involved in the industry. And Luke and I officially took over our operations a year ago 100%. And so we’ve had a lot of fun being a full time owner and operators.

00;10;58;03 – 00;11;21;03
Luke & Lee
We love working in our stores. We love serving our customers with excellence. We love developing our team, and we have a lot of fun along the way. We have beautiful wives, wonderful children, and we just we just are so honest. Yes, exactly. Like we said, we got it. I’ll give you that one minute. So and in the late 1960s, our grandfather got into the winery business.

00;11;21;13 – 00;11;45;03
Luke & Lee
And a little later, our dad acquired that store. And that’s why we’re here today. You know, we were given an opportunity by our father and we took full advantage of that. And what really makes we best came out of looking for a job. We know that wasn’t going to take a pay cut, so we had to grow this thing.

00;11;45;03 – 00;11;50;03
Luke & Lee
So we kind of moved it from where there’s more chickens and pigs don’t have to worry for people.

00;11;51;11 – 00;11;51;24
Luke & Lee
Because.

00;11;51;24 – 00;12;14;29
Luke & Lee
The only difference was the real estate costs. You know, in laundries, the equipment and water and electricity is typically, you know, not much variables, but real estate is really the only difference. We found that machine that was your term once or twice back in the rural markets with $10 or so or just a lot more in the in the larger cities.

00;12;15;12 – 00;12;39;11
Luke & Lee
So we started growing. We kind of added technology, created a brand. We are very DIY. I do all the installations of all of our equipment and my guys, if you watch my social media as well as I do all that, the watch house laundromat is our brand and that’s the reason we’ve been able to really grow it at the rate we have come in.

00;12;39;11 – 00;13;05;29
Luke & Lee
And we we do that. And a few years ago, we really wanted to continue to scale. We got a couple dozen stores and, you know, the logistics of coins and stuff was becoming a challenge. So we set out actually the good Lord really went before us and open this door. But we met a met a gentleman named Lucas, who we became friends with and was the husband of a staff member.

00;13;06;09 – 00;13;23;25
Luke & Lee
He had lost his job. It came on to work with us. He put in his two weeks notice. I said, No, you’re not going anywhere. I said, We’re doing to find a way to utilize your skill center. He’s literally a genius and we set out to create our own payment system and software, and that was about five years ago.

00;13;23;27 – 00;13;50;10
Luke & Lee
And we’ve had the systems in storage for about two and a half years, and we have our own proprietary system actually that we made right here in the office, right, right next to where we’re shooting this. HOSKINS is our guy who does that. And we were thinking about so we created a lot of different obstacles. One thing that that got us here, really, if you’re watching, you literally just landed there.

00;13;50;11 – 00;14;14;25
Luke & Lee
But live now, I will attest we work extremely hard. That’s the reason that that we get along well. It’s sometimes family business dynamics sometimes can be tough, but we’re not. We’re each other’s biggest fan. And it’s really led to our success and our relationship with Christ and then each other and our team members and our customers. But that’s kind of what led to a lot of hard work.

00;14;14;25 – 00;14;29;29
Luke & Lee
We have our own payment system now. We’re not going to sell it out to other homeowners decided against that where we’re going to brand John’s actually and Hogan in California to learn all about how we did it. We left knowing that we did not.

00;14;29;29 – 00;14;33;19
Jordan
California as a way to put the kibosh on all kinds of things.

00;14;33;28 – 00;14;58;00
Luke & Lee
In my franchise. And I mean, we’re going to take our motto and become a franchise owner and offer that to our people. And, you know, after deciding not to do that, to continue to grow corporately and grow our payment system by purging it, just the purchasing it from ourselves, that’s how we would grow about those companies. And then we’d still had a heart to help others on a national level.

00;14;58;09 – 00;15;22;27
Luke & Lee
And that’s where the Wilfred Rhodes came from. So that’s kind of how we started a little process and where we’re at today. You know, we, we, I think we’re in our 28 podcast episode, but it’s really just to help people and do some consulting. I really love that because I love helping people and I don’t know a whole lot, but I know this laundry pretty well.

00;15;23;13 – 00;15;28;15
Jordan
So laundromats and mussels, you know, over there.

00;15;29;07 – 00;15;29;13
Luke & Lee
Yeah.

00;15;30;19 – 00;15;37;12
Jordan
Okay, all that’s really interesting and all. But I heard that there’s some babies around around.

00;15;37;12 – 00;15;38;02
Luke & Lee
That are.

00;15;38;09 – 00;15;39;29
Jordan
Are you guys sleeping in or.

00;15;40;13 – 00;15;45;28
Luke & Lee
I’m running on 4 hours of sleep. So if I say anything that I should, I’m just going to get on it.

00;15;46;08 – 00;15;47;21
Luke & Lee
Okay.

00;15;47;21 – 00;15;59;17
Jordan
And I will edit it out and post it separately just to highlight it a little more now. But seriously, congrats. Congrats on the babies you guys got going. Yes.

00;16;00;12 – 00;16;24;21
Luke & Lee
Yes. Unbelievable how it all how it all came to be about that. We had two girls and I had two girls that we just brought home each summer, a son. So deciding to sleep is what we’re going. Yeah, yeah. Our our sisters have all our boys, and we had all girls. And so we were pressed on the wellsford name.

00;16;24;26 – 00;16;32;00
Luke & Lee
Thank. We couldn’t have made it up ourselves, that’s for sure. But yeah, I.

00;16;32;15 – 00;16;37;09
Jordan
Can’t wait for the Williford Cousins podcast in about 18 years or so.

00;16;38;10 – 00;16;41;29
Luke & Lee
Yeah, yeah, yeah.

00;16;42;17 – 00;17;02;20
Jordan
Well, you know, what’s, what’s kind of interesting, so I want to kind of dig in. Thank you for the, you know, the summary of who you guys are and what you guys are up to. You. I mean, I’d love to dig in just a little bit to your business. And, you know, I mean, listen, if anybody knows who you guys are, they know you for, you know.

00;17;02;25 – 00;17;24;20
Jordan
Well, it’s kind of been a running joke since you were on the podcast, actually. You know, that you’ve got, you know, 20 laundromats, 30 laundromats in our in our on the podcast here. You’ve got like a thousand laundromats by now. And it’s kind of an ongoing joke that eventually you guys will own every single laundromat in existence. It’s just inevitable.

00;17;25;22 – 00;17;55;24
Jordan
So I might as well say you might now know. But but seriously, I mean, it’s a running joke, but it’s it’s serious. I mean, you guys are bro in that business and you guys are scale and and it seems like Luke is ripping equipment out of, you know, stores that you guys acquire to, you know, to to scale up all the time and, you know, I think you guys have sort of become, you know, someone that a lot of owners are aspiring to.

00;17;55;26 – 00;18;15;02
Jordan
They see you guys, what you what you guys are doing and, you know, and and want that to keep. But before we get into like the house and stuff is it is it worth it? Like, I mean you guys don’t a lot of laundromats, you deal with a lot of machines, a lot of people, you know, it’s big business.

00;18;15;02 – 00;18;19;21
Jordan
You guys are running. What what’s it like to actually own a business like that.

00;18;20;08 – 00;18;50;24
Luke & Lee
Is absolutely worth it. Yes, without a doubt. What a blessing to be able to serve as many people as we do serve with the 33 laundromats that we currently own. And we have a fantastic team who we treat like family because they are family. Our families are blessed by it, creating a legacy for them. And it start with one and just go from there, serve those customers very well.

00;18;51;02 – 00;19;17;24
Luke & Lee
Treat your staff like gold. And if there’s an opportunity for number two, for number 22, for number 52, take it. Our dad was woken up one night when he was at a crossroads and the Lord just kind of spoke three words to him and that was serve more people. And so we have taken that mantle also and just decided that what we want to do, we do with excellence.

00;19;17;24 – 00;19;37;26
Luke & Lee
It just happens to be in the laundry industry and that our goal truly is to serve more people and to do it at a level that just hasn’t historically happened in our industry. So we have a lot of fun doing it. I mean, if anybody follows Luke, they see how much fun he has. Definitely. I mean, I get to have fun too.

00;19;38;20 – 00;19;40;21
Luke & Lee
Maybe not quite the same level.

00;19;40;21 – 00;19;42;17
Luke & Lee
Their numbers are.

00;19;42;17 – 00;19;43;17
Luke & Lee
Always so fine.

00;19;43;25 – 00;19;51;03
Jordan
Yeah. What’s your fun look like? Like, even cells around spreadsheets and we’re.

00;19;51;03 – 00;20;21;16
Luke & Lee
But it’s very fortunate because our skill sets are different, but they complement each other and we’re best friends and biggest fans like I said. And we work really hard. I mean, Lead tells me to take a vacation every week, but I never listen to trying to save money because I’m out buying and storage where we’re invest. So the running joke around here, you just got to send me to Costa Rica for the same month starting 2023, just so we can we can start growing.

00;20;21;16 – 00;20;47;12
Luke & Lee
But now it’s a lot of fun. I kind of served as chief operating officer and lead kind of handle CFO, and together we kind of made decisions and it’s a lot of fun. We got a link to your bank account or anything like that, I trust, you know, you know, to do that part. You trust me with the general contracting and hiring of technicians and stuff like that.

00;20;47;12 – 00;21;08;10
Luke & Lee
But I get asked a lot. Jordan Loop You’re coaching me to get a laundromat from some of my time. Why are you out, like on a roof working so hard to do that? I said, Yeah, it’s because I love it. And also it’s because it’s what got me here, you know. But you have to fall in love with what you’re doing.

00;21;08;10 – 00;21;26;26
Luke & Lee
You know, the thing they always say it be a lot of what you do. You’ll never work a day in your life. And I honestly love what I do. I’m taking the passion that I have for like sports back in the day and put that same hustle and passion into what we do and Lord’s going for us every step of the way.

00;21;27;17 – 00;21;57;01
Luke & Lee
Each one of our almost 70 employees is a testimony in itself from just how we met them and how they came. All we’ve grown large by growing small. Our number one rule for our staff is to meet two customers every day by name, and that just has a perpetual effect on the communities we serve. Yeah. And just really for the, for the person watching look in the scale or to get in this just, just make educated decisions.

00;21;57;01 – 00;22;25;03
Luke & Lee
There’s enough information out there from Jordan’s podcast, from our podcast, from others out there that you can make educated decisions when you’re getting into this business, you know? And that’s really our heart. And I know that you’re you’re kind of story and other most people here have heard your story, Jordan, of how to better resource the story because of some of your your hurdles you had to jump over early on.

00;22;25;03 – 00;22;50;02
Luke & Lee
And we want to help help people avoid that. So let’s go to a little bit about us on a day to day basis, people a lot of times that’s what we do. Well, I’m planning to plan a next week’s installations, next week’s, you know, task. We’re working on acquiring new stores, always in negotiation. We’ve got a building under contract right now.

00;22;51;16 – 00;23;12;24
Luke & Lee
So we’re always managing our payment system, network and gas, and everything’s internal. So we don’t have anyone we can point the finger at and say they didn’t do the job. We always want to be the ones, you know, that carries a large responsibility when you can’t say it was another manufacturers fault or if it was the servants or fault.

00;23;13;05 – 00;23;36;22
Luke & Lee
All of my subs are close friends now. We deal with small subcontractors that we use regularly and that’s how we we can grow like we have in here in our in-store staff. We decided in our business model to scale to where we are. We do self-serve as only now. I know in some areas that might not work either.

00;23;36;24 – 00;23;42;19
Luke & Lee
So we and we understand that, but that’s what we’ve decided, not trade off them.

00;23;42;19 – 00;24;12;02
Jordan
Yeah. Well, okay, so you know, as you guys are kind of chatting about yourselves and kind of your relationship with each other in your roles in your business reminds me of a couple of books. I don’t know if you’ve read Traction or Rocket Fuel, both of those kind of similar concepts, but it basically has this concept of having the CEO and the CEO, CFO kind of roles.

00;24;12;12 – 00;24;36;18
Jordan
And once you have those two roles filled, it’s it’s like rocket fuel, right? Gives you traction. Those are the the two books. Right. It’s like rocket fuel. And and it really helps you grow that business. And I’m you know, I, I see that as like a superpower of what you guys have going on right now and and something that allows you to grow and you win.

00;24;36;18 – 00;24;55;03
Jordan
Luke When you get to focus on doing the things that you love, it’s, you know, fun for you to be on the rooftops and ripping out old, you know, I seen, like, machines at the junkyard and like all kinds of like stuff like that that you love and leave when you get to, you know, type in new formulas on your spreadsheets or whatever you do for fun.

00;24;55;03 – 00;24;57;03
Jordan
I don’t know.

00;24;57;03 – 00;24;57;27
Luke & Lee
Sometimes.

00;24;58;02 – 00;24;58;12
Luke & Lee
Yeah.

00;24;58;23 – 00;25;09;24
Jordan
Yeah. But when you’re not having to worry about doing the other side of things, man, it’s, it’s that whole like one plus one equals more than two deal.

00;25;10;02 – 00;25;13;14
Luke & Lee
Right? Yeah. If you’re 35 or older, I think that synergy, the.

00;25;13;14 – 00;25;14;07
Jordan
Synergy, the.

00;25;15;01 – 00;25;38;28
Luke & Lee
Self word now but back in the day that was the concept and also that I would say if you’re out there listening and you’re like me or you’re slightly higher. The other part, Don, if you don’t have a camcorder, brother or higher, that thing that you don’t like done and let them become a part of your team, even if it’s just a contractual basis, you don’t need them all the time, whether it’s accounting or or whatnot.

00;25;38;28 – 00;26;00;16
Luke & Lee
We’ve got we did a podcast on that specific thing is how important it is to know and understand your strengths. And we we focus on people’s strengths and system weaknesses. So just make sure that whatever it is that you’re good at what I’m good at, what looks good at those happened to be complimentary in this type of setting, you know, running a lot better in a modern test.

00;26;00;22 – 00;26;16;07
Luke & Lee
And so know your strengths and if there’s an area that you’re weak in or you don’t have an interest in or not as passionate about, and that’s when you go and you try to create a job description to say, this is the type of person I’m looking for to do this type of work and you hire that person.

00;26;16;13 – 00;26;41;29
Luke & Lee
It’s very scary. Hiring that person is is very scary, but you can’t operate out of fear. So set yourself a budget. Do some in the search and some wherever you want to find your face. Is there a referral here? Right. Right. For just break for the person who’s looking for that job. Yeah. And yeah, that is extremely important to make sure, like you said, you can you can develop that traction before you know it.

00;26;42;17 – 00;27;07;17
Luke & Lee
Rockets, the word rocket is important to us. You’ve got that rocket fuel and you’re head to the moon. A few years ago, we hired an office administrator to help me, and I and basically we we met with her and said, we’re going to try to do everything this between our two years and you’re two ears. And she’s sitting in the office next to us and after a few years, I mean, she could literally run the whole show.

00;27;07;26 – 00;27;32;10
Luke & Lee
And I say that the same people have more capacity than you would think, even in the laundromat in your store. You know, if you’re going to scale what you do, you have to have problem solvers everywhere, at every line of defense, from from your laundry attendant. We call them store managers. We want them to be enabled, empowered to solve problems, not to pass it on to somebody else.

00;27;32;10 – 00;27;59;06
Luke & Lee
I want them to have the authority to make those decisions. Now, they only pass it on to to an outline or headquarters. The problem is they cannot solve it after they try to, you know, and the skill sets. I have some store attendants who are not good cleaners, but they’re fantastic at engaging with customers. They’re they’re fantastic at building relationships.

00;28;00;02 – 00;28;17;11
Luke & Lee
It’s not 5050. Maybe it’s 60, 40, 70, 30, at at. And then I’ve got some cleaners that are amazing at cleaning, but they just aren’t as good with people. So we try to balance those in the stores together. So it works.

00;28;17;21 – 00;28;41;07
Jordan
I got a question for you. Okay, let’s get let’s get practical. Okay. I want to stick on this sort of traction, you know, rocket fuel. Funny that you mentioned that. Rockets important for you guys at the Clean Air Show. My wife called me and was like, hey, there’s a breeder in Georgia who breeds this type of dog. It’s an Italian greyhound.

00;28;41;14 – 00;28;47;22
Jordan
I have a puppy. I need you to pick it up while you’re in Georgia for the clean shower. So I went after the clean sheet and picked up a puppy.

00;28;48;07 – 00;28;48;12
Luke & Lee
Yeah.

00;28;48;23 – 00;28;53;18
Jordan
Yeah. And my daughter ended up naming it Rocket. So we got a rocket and.

00;28;54;09 – 00;29;13;10
Luke & Lee
Oh, yeah, it is all it is. When we were going to franchise, we’re going a franchise nationally. The Wash house is not internationally trained trademark that we tried to there, but we were going to be rocket my laundromat, Mr. Logan and everything so. Rocket that’s funny.

00;29;13;25 – 00;29;14;08
Luke & Lee
Yeah.

00;29;14;13 – 00;29;17;25
Jordan
I give you permission to use my dog’s names.

00;29;18;21 – 00;29;18;27
Luke & Lee
So.

00;29;20;03 – 00;29;21;00
Luke & Lee
What was your dog?

00;29;21;13 – 00;29;36;26
Jordan
Yeah. Yeah. Okay, but I want to stick on that kind of traction just for a second, because I do think that they’re you’re you’re hitting on, you know, both in what you have going on and what you were saying about, you know, go hire the other one. But I want to take it a little bit practical. So let’s talk to you.

00;29;37;17 – 00;30;06;11
Jordan
You know, still the majority of owners of laundromats own one to maybe three. But if you’re a one or two Laundromat owner, what’s what’s the path to get to be able to hire that other one? Do you just do you do you forgo profits for a while and hire the other one in hopes of growing? Do you do all the tasks yourself until you can get to a point where you can afford to hire and and keep some of the profits?

00;30;07;04 – 00;30;23;25
Jordan
Do you guys have any advice on you know, how do you how do you get past that initial hurdle? You got to have something here to be able to go out and hire a quality person, a high caliber person to fill that other role that you’re in. You got any advice for us?

00;30;24;06 – 00;30;51;18
Luke & Lee
Yeah. So do things come to my mind initially? You definitely have to have them margin. You have to have the profit margin to be able to compensate that person. And then you also have to have a mindset of growth to bring that person on. If you are a one store owner and let’s say this is your your full time gig, you you may not need that other person to be a full time employee.

00;30;51;23 – 00;31;18;25
Luke & Lee
You may be able to outsource it to somebody in the gig economy or hire an assistant for for $10 an hour who just kind of does your bookkeeping or something if you are going to grow into three or five stores, you need to make sure that in your budget, however you set up your finances, that you have some cushion to be able to pay that person when you hire that.

00;31;19;02 – 00;31;27;22
Luke & Lee
And then in anticipation of a growth in sales to be able to cover that person’s expense.

00;31;27;22 – 00;31;38;23
Jordan
Yeah, it would you would you say that you would recommend hiring a over partnering bringing on a partner I mean because there’s you know.

00;31;39;03 – 00;31;39;24
Luke & Lee
Yeah, go ahead.

00;31;40;19 – 00;32;08;03
Luke & Lee
Yes. You know, we are in the unique position that we’re brothers. We love each other dearly. One of the I feel like one of the most important aspects of my job is to make sure that our relationship is always extremely stable, very healthy, because if it weren’t, that just creates such down down flow into the organization and so many people would be affected by it.

00;32;08;03 – 00;32;31;21
Luke & Lee
So it is extremely important. So if you bring in a partner, especially someone you’re going to work with, you need to vet that first person significantly. And especially if you’re going to give out equity that, you know, you just have to consider what have an equity am I willing to give up versus what type of budget can I afford to pay this person a salary?

00;32;32;04 – 00;33;06;19
Luke & Lee
Because if things go south, you know, separating an employee to employer is a lot easier than any sort of partnership. And typically partnerships are established not for their qualities, but for the cumulative resources. And there’s financing for the capital, for the money. There’s financing partners out there who will partner with you without taking equity typically. And if you’re going to grow this thing from one to 2 to 3, on the self-service side, our regional managers cover 5 to 7 locations.

00;33;07;07 – 00;33;35;23
Luke & Lee
So we’ve found a good capacity for for a regional technician slash manager. So he’s doing all the facility maintenance, any issues he calls the subcontractors. They do air services and stuff like that. We sub out that work in plumbing work if it’s, you know, higher, higher level. But as far as washers and dryers, they do all the maintenance and repairs on those.

00;33;36;17 – 00;33;48;18
Luke & Lee
But 5 to 7 cell service locations. We’ve got about seven of those guys, which in a pretty tight geographic area. So for each of them.

00;33;48;18 – 00;34;17;24
Jordan
All right. I got a I’ve got a question for you. I’m I’m very curious the answer to this, actually. Okay. Let’s say which this seems likely an act of God just wipes out, you know, North Carolina. It’s gone. Your businesses are gone. All the people, you know, there’s there saved, you know, lifeboats and all that stuff. Right? But it’s gone and you guys relocate somewhere else and you got to start over from scratch.

00;34;17;24 – 00;34;32;13
Jordan
You’ve got nothing except for what’s between your ears, I guess. How would you guys start over from scratch? How would you go about? How would you go about building back your business? And then, if you would, how would you go about doing that?

00;34;33;10 – 00;34;34;23
Luke & Lee
Are we still in North Carolina?

00;34;35;00 – 00;34;40;19
Jordan
You’re sure the flood waters receded and everybody move back, but your businesses are gone?

00;34;41;26 – 00;34;43;01
Luke & Lee
Oh, we moved somewhere.

00;34;43;01 – 00;34;54;22
Luke & Lee
We have to relocate here. Got us. So you walk into laundry and you go, Hey, mister, how you doing? Who are you? You know, like they always say.

00;34;55;01 – 00;34;56;03
Luke & Lee
You know, they.

00;34;56;29 – 00;35;17;19
Luke & Lee
Wash out shirt on. They’re really mad. But I can always break that down and just let them know we’re all people and tell them, you know, I’m just doing a tour of the facility. Oftentimes we have to use laundry equipment for sale as well. As I am a technician, I can fix and repair any laundry since I’m honest with them, I don’t either.

00;35;18;19 – 00;35;42;15
Luke & Lee
So you’ve got a few out of order machines. Is there any way I can add the owners number? Because I’m a technician, you know, and I also use laundry equipment. I’m in the laundry business and that’s oftentimes they get, oh, the guy who’s working on that’s doing a terrible job. I would love to give you the energy number and they come and hand it to you and say his name you, John Doe, thank you so much.

00;35;42;16 – 00;36;02;08
Luke & Lee
And then I contact John Doe, let him know who I am and what experience I had. And and if there’s ever a time we could get lunch together, you know, I’d love to buy his lunch and kind of just get to build that relationship simultaneously. I would be finding a local broker.

00;36;02;27 – 00;36;03;17
Luke & Lee
Who.

00;36;04;21 – 00;36;14;02
Luke & Lee
Could be my ambassador in that market, who would be going around looking for spaces that aren’t existing, laundry.

00;36;14;02 – 00;36;15;11
Luke & Lee
And then.

00;36;16;08 – 00;36;49;28
Luke & Lee
Kind of just giving him kind of square footage and rent room. You got to have can’t play too much in this business and yeah that that’s kind of what I’d do. What would you do? A Similarly, I would hitchhike to San Diego. I would find on an older laundromat owner who needs a little help and offer to work for them and see if they would be willing to fund the purchase of their laundromat or maybe a couple of laundromats and go from there.

00;36;50;25 – 00;36;51;10
Luke & Lee
Yeah.

00;36;52;01 – 00;37;14;10
Jordan
Yeah. Because it’s interesting because it’s I just I love hearing you guys talk about this because those are the things that we tell people right to go do and some people are going to do it. And if you if you do that and you continue to do those things, you will find laundromats for sale. You will find a seller deal eventually.

00;37;14;25 – 00;37;18;18
Jordan
You know, you may have to earn it a little bit, you know, through some time.

00;37;18;23 – 00;37;19;20
Luke & Lee
Yeah, yeah.

00;37;20;12 – 00;37;44;07
Jordan
You know, when it doesn’t fall into your lap the first time or two, a lot of people give up. Right. But it’s interesting to hear you guys say that, as you know, two guys with 30 plus laundromats or a thousand or however many you guys have now probably gained a couple since we started the podcast. But you know, it here and you just say, hey, this, this is what you do.

00;37;44;09 – 00;38;02;28
Jordan
It’s the basics. It’s it’s going out, it’s building relationships with people, you know, whether that’s owners or brokers, it’s going out building relationships with, you know, somebody who maybe needs help with their laundromat or or whatever and and trying to find find a deal that works for you and the people that you’re trying to work with.

00;38;03;11 – 00;38;21;26
Luke & Lee
And I think one thing, Jordan, a lot of people will come to me in the industry and kind of people come to us and say, why would you tell people what you you know, it’s because the greatest gap in the world is between knowing and doing. You know, that is the great there’s information out there to become a plumber tomorrow.

00;38;21;26 – 00;38;33;05
Luke & Lee
You can start your own business, the general contractor, you can YouTube it. All that information is out there. You know, it’s just so how to be a decent human in there.

00;38;33;23 – 00;38;34;05
Luke & Lee
Life is.

00;38;34;05 – 00;39;07;04
Luke & Lee
Out there. But yeah, I get that a lot. I think in the past, like it was, you know, it’s an abundance mindset. It’s it’s helping other people. People say, well, what if so my college in Raleigh who wants to getting a lot of help and I’m unsure what markets we haven’t gone to so they don’t make a mistake, you know, and even although on a smaller scale is when we go into a geographic area, it is amazing to see how much people are underserved.

00;39;07;12 – 00;39;43;16
Luke & Lee
So we within two miles, we opened 10,000 square feet of laundromats. We have two. One is 4000 square feet, one is 6000 square feet. And we went from serving zero people to thousands of people every week. And to say that all of that laundry came from other laundromats is would be inaccurate as a false statement. So there is always business there that is unaccounted for, people that need to be served for various different reasons, a variety of different reasons.

00;39;43;16 – 00;40;01;27
Luke & Lee
And so when we go in, that’s what we want to do. Now, we also know that if we start stacking people one on top of the other, yeah, you start chopping up that little small geographic area. And we’ve grown a lot through acquisition. You know, when there’s business there, you know? Yeah, for sure. Yeah.

00;40;02;07 – 00;40;02;14
Luke & Lee
Yeah.

00;40;03;02 – 00;40;03;26
Jordan
Yeah. Well, awesome.

00;40;03;26 – 00;40;23;26
Luke & Lee
I mean, abundance mindset and sharing is geared, man I don’t want to see people. I hear horror stories like you do, Jordan, and we want to help people avoid that, you know? Yeah, yeah. And, and you have to know your competitors. Of course, if you’re coming to North Carolina, you can’t know who’s doing it and doing it well.

00;40;24;08 – 00;40;55;08
Luke & Lee
And, you know, yeah, we’re saying, like running a laundromat or even a chain of of self-service laundromats. It’s a simple concept. Our our business model is pretty simple. You can figure it out just by going and visiting 1 to 3 of our stores, but it’s not easy. And so you have to be committed to the work that it takes to to launch, to maintain and to succeed with a simple business model.

00;40;56;21 – 00;41;15;24
Luke & Lee
And so that’s that’s we’re just fortunate that, yeah, this happens to be one of those industries that is pretty straightforward. But again, yeah, it’s definitely not easy because there are always so many moving parts. Yeah. I mean, I’ll have people ask, Did you take off for this? I’m like, What is take off me? Like, I have no recollection of what that means.

00;41;16;06 – 00;41;38;12
Luke & Lee
Monday Federal holidays are my favorite days. You know where I mean, I don’t take this off the air, but as to everything’s typically quiet, our stores are very busy and it’s just like something about it’s a good feeling. Everybody else is is taking a rest and and we’re like humming along. Yeah. Yeah. I think risk tolerance is important.

00;41;38;21 – 00;41;58;25
Luke & Lee
I talk quite a few people out of getting into this business, you know. I’m sure you do, Jordan, as well. I know. I heard you say that you don’t want people out that in, but that conversation is worth a lot when you talk them out of it because you’re getting into something that’s not completely passive or anything in it.

00;41;58;25 – 00;42;24;03
Luke & Lee
It’s all about the money. Please do not get into it. You have to be a people person in this business. And yeah, you have to have a purpose, a service more than just yourself. You have to think about who you are serving as your customer. Episode on who is your primary customer and if it’s yourself. If you’re only building this laundry to support yourself and that’s it, you know you’re in it for the wrong reason.

00;42;24;03 – 00;42;25;21
Luke & Lee
Yeah. Yes.

00;42;25;26 – 00;42;52;21
Jordan
I love that. You know, I’ve been kind of just reflecting on, you know, episode 100. I’m reflecting on the journey over the last couple of years. And, you know, it’s kind of interesting just and for a lot of my resource and the way that I’ve thought about it, you know, it’s been, you know, from day one, hey, you know, I’m trying to help owners get into this business to serve their communities, to accomplish their goals, get the freedom that they’re looking for, all those things.

00;42;53;07 – 00;43;21;08
Jordan
And it’s kind of evolved for me in how I think about it too, more of than I. I want to equip, you know, and help put owners or future owners in touch with the resources and the information and all that stuff. Yes, for all those things. But I’m really trying to also affect communities across the nation, across the world, you know, on a secondary level.

00;43;21;08 – 00;43;44;10
Jordan
And that really has opened things up for me and broadened my vision of, you know, what I’m trying to do over here and how I’m trying to do it and translate it. I think pretty well what you’re saying is like, hey, if you’re getting into this thing because it’s a good investment opportunity, it is a good investment opportunity, but it’s it’s more that.

00;43;44;10 – 00;44;16;10
Jordan
Right? It’s these are real people and real communities and laundromats are kind of uniquely placed and in a lot of communities as one of the few remaining community gathering places. And a lot of times we’re serving, especially in the self-serve side, we’re serving, you know, lower income people a lot of times. And, you know, and so there’s just a lot of good and in our our industry is traditionally, you know, cranked out zombie maps, you know, which is not serving the community well.

00;44;16;10 – 00;44;36;06
Jordan
And so I love what you guys are doing coming in. And, you know, I’ve written down a couple of times now serve with excellence because you’ve said that multiple times now. And so yeah, I love that you guys said that maybe you can talk just a little bit about what does serve with excellence mean for you guys? What does that look like practically tangibly?

00;44;36;18 – 00;45;00;25
Luke & Lee
Lee says these three words at every meeting, every Monday and multiple times a day. You know, our mission is excellent customer experience for everybody who walks through our doors. That’s the reason that the technician has to be prompt on the tickets that are put out for malfunctions. That’s the reason that we make sure the H-Back system is clean and maintained to everything that we do.

00;45;01;07 – 00;45;13;12
Luke & Lee
Is to create an excellent customer experience for what we call Angela, our primary customer. She’s a single mother, most with mother staring at her. We have a cut out of her and she’s right. Every year.

00;45;15;01 – 00;45;15;06
Luke & Lee
We.

00;45;15;06 – 00;45;32;01
Luke & Lee
Do well. We base all of our decisions from where are we going to put the parking spaces to everything to make it as convenient as possible for her to come in, get her laundry done, get on the off watch atmosphere TV There you go. Mike Kelly, that’s your call.

00;45;33;22 – 00;45;34;10
Luke & Lee
And.

00;45;34;10 – 00;45;35;20
Jordan
Link down in the description.

00;45;35;22 – 00;45;36;07
Luke & Lee
Go get it.

00;45;38;08 – 00;45;59;07
Luke & Lee
But yeah that everything that we do you wouldn’t think about it that’s why the tenant has to be there to help people is to create a wonderful, excellent customer experience is why the bathroom toilet has to be set. It’s why it has to be unlocked even though people come in and use it every now and then, you know, it’s just part of it.

00;45;59;21 – 00;46;21;24
Luke & Lee
Excellent customer experience. If you’re locked in your bathrooms, you know, that is not an excellent customer experience. If you’re if if you’re not allowing people to come in and let’s say just try only, you know, why would you not do that? You know, why would you not let someone who wants to spend money in your facility come in and do that?

00;46;22;03 – 00;46;47;25
Luke & Lee
They provide you with income because you have some debt there. Hopefully, hopefully providing them with dry clothes, which is what they’re looking for. And the reason we started in here, our default was 24 seven. But we’ve really extended our hours is because think about it as a customer. If you’re closing at 8 p.m., you’re creating a argument between your staff or conflict of interest between your staff and your car.

00;46;48;07 – 00;47;09;22
Luke & Lee
And it’s on. It is happening, I promise, if you’re closing early, even if you’re hiring. But I promise you, your staff member hates it. Every one that we take over and extend the hours, the staff I Oh this is so the best is when they do free drive with coins that don’t sun tend to pull the coin boxes and start the dryer.

00;47;10;00 – 00;47;30;14
Luke & Lee
And I’m like, no, we’re going to we’re going to charge for draw down the staff member as a whole. That’s so great. Now I don’t have to run myself ragged, so not only put yourself in the customer’s choose, but put yourself in the staff members shoes. You know, work a day in the life of your staff, work a week in the life with your staff, but you can’t do it.

00;47;30;28 – 00;47;59;03
Luke & Lee
And take your laundry to the water and yeah, yeah, be a customer, go in as a customer we use our stores infrequently because we have a big staff pack. It gets backed up with three children each now and just to go try it out, see, you know, one day I remember gone and I took the clothes out of the dryer and we didn’t have a folding tables for like it felt like a mile away and like this.

00;47;59;08 – 00;48;22;07
Luke & Lee
And we were running low on cars. And when you do that, you’re like, Oh, you know, so then we just everything we do is, is to create that excellent customer experience. And we design excellence to excellence is kind of like style. Yeah, everybody has it. Some people just might have it better than others by choice or just by default.

00;48;22;07 – 00;48;24;12
Jordan
I feel like that was a direct dig to me.

00;48;24;20 – 00;48;26;28
Luke & Lee
So I look again.

00;48;27;09 – 00;49;04;17
Luke & Lee
So we all have a definition of excellence and as it is typically based on how we want to be treated. And so if you go to Burger King, you’re going to have an experience. It is going to be a lot different experience than if you go to Chick-Fil-A, because there is a mindset of how do we treat this person at a level that we have learned is the level that people need to be treated with service, with the level of service that people not just expect, but how do we exceed that?

00;49;04;17 – 00;49;48;05
Luke & Lee
So expectations are here and we’re here. This guy is going beyond expectation and that’s where you build a lot of value. And so we have learned that in our industry, the expectations are are typically a little bit lower. So if we are able to exceed those, we create a lot of value for our customers who then become very brand loyal because we try to dominate our markets and for ourselves and for our team members, the way that we’ve been able to create just this wonderful family of team members, of loyal customers, of ourselves and our families and the whole thing just works really well because one of our values is excellence.

00;49;48;05 – 00;50;20;09
Luke & Lee
And we want to make sure our excellent customer experience, everyone every day and it boils down to leadership. Chick-Fil-A made decisions. They make trade offs at the top to make sure they’re creating that for their customer. And that’s what we set out to do. So as an operator, you are responsible for, you know, it’s like our style. You know, you’re going to get dressed and you’re going to wear what you want because you think that is the style that you like in your laundromats, with your customers, with your team members.

00;50;20;27 – 00;50;46;22
Luke & Lee
You set the standard for excellence and so your stores represent you in that way. And so I think sometimes we, we, we don’t come at it that way. And when we do it, we say, Oh, wow, the state of my store actually reflects who I am, the values that I hold, the level of excellence I committed to. And when you do that, things change and the state of your staff represents you.

00;50;46;24 – 00;51;06;20
Luke & Lee
The most commonly I get is that you blame your set. Well, I don’t have good staff. Or you don’t have staff. Good staff because you’re not a good leader. I’m sorry. I look yourself in the mirror. You fire that person yesterday who’s who’s not doing what they’re supposed to. And, you know, that’s one of the things that other leaders, you know, if we see something, we cut it out.

00;51;06;20 – 00;51;26;04
Luke & Lee
It’s got to go. We get warnings and all of that once we know they’re gone. And what that does, that shows that other staff members that we’re not well and we we don’t have any talent. And often times they appreciate that. Yes. We don’t want anybody bringing down our brand because when we put our brand on and we put our t shirt on you in that store, you’re our ambassador.

00;51;26;05 – 00;51;52;02
Luke & Lee
They don’t know that Lee and Luke and the laundromat. And we don’t care that they’re going to see you as the person who takes care of them when they come to the store. So we’ve got an episode of How To How to Find Good Staff and Answers to be a be a good leader. And we’ve got an episode on our podcast that I remember one of the questions because I know that’s a huge challenge for people to deliver that excellent customer experience.

00;51;52;02 – 00;52;16;09
Luke & Lee
Those watching are going, Well, how do I do that? Well, you’ve got to get in the store. You’ve got to train these staff members. Initially an update is in general and I we we’ve done it all. We hired every staff member, we trained every staff member, suite and floors. We’ve done every aspect of the business. And there’s certain things like culture you can’t hard done in this business.

00;52;17;11 – 00;52;37;23
Luke & Lee
You’ve got to get to a certain scale like we talked about earlier before you can hire a manager. But when you hire that manager, you’ve also got to oversee him and pour into him or her. So yeah, we’ve got to look ourselves in the mirror and say, Who are we trying to serve and how we can do that and make our decisions based on that.

00;52;37;23 – 00;53;02;19
Luke & Lee
Our reinvestment decisions, our painting decisions, our branding decisions. And we also have an episode we just lost a few weeks ago. Brand or expand. So should I reinvest in branding what I already have? Because if you don’t know what you’re expanding, what are you really expanding? A brand is so important. If I put a Starbucks on this corner right out here, there’s no coffee getting sold out there right now.

00;53;03;23 – 00;53;25;16
Luke & Lee
No call. Forget it. So you’re going to have $2 billion a year in sales right on that corner. You put coffee shop there, there’s coffee shop, coin laundry, just coffee shop. You might sell $100,000 worth the cost. Why is that? I think that’s where our industry is evolving right now. I know that was a lot, but I’m going side.

00;53;25;19 – 00;53;26;13
Luke & Lee
Oh, really?

00;53;26;23 – 00;53;29;19
Luke & Lee
You do. That’s weird.

00;53;29;19 – 00;53;46;04
Jordan
No, I mean, I love. Okay, listen, I mean, a couple of things that I’m going to just sort of pull a couple of things out of that, a million things and we could go all day with all this stuff. So number one, I mean, I love the, you know, hey, it’s it’s never it’s never the staff members fault.

00;53;46;04 – 00;54;09;16
Jordan
Like, right. It reminds me of the book Extreme Ownership. Like, you’ve got to take ownership of your business and you’ve got to be the leader of your business. And, you know, I think, Lee, you said something that could be really, really good or it could really sting some people in it. You said, you know, your business reflects you, right?

00;54;09;16 – 00;54;11;17
Jordan
And that you know.

00;54;11;20 – 00;54;13;17
Luke & Lee
Christine Yeah, yeah.

00;54;14;10 – 00;54;39;14
Jordan
Yeah, yeah. And that’s I mean for some people that’s a that’s a source of pride. Like for you guys, that’s a source of pride, right? Your business reflects you. And for some people, you know, that might be a little bit of a stinger there and it might be a great opportunity to just sit back and reflect and say, okay, if my business is going to reflect me and this is my current state of my business what do I want my business to look like?

00;54;39;24 – 00;55;11;24
Jordan
I do want my business to operate. You know, if it’s going to reflect me, if people are going to look at that business and make a judgment on me, as, you know, as a business owner, as a leader, as a person. So I thought that was great. The other thing I wanted to bring up that I thought was really good, you know, we talk about buying a laundromat or valet and a lot or Matt We’re talking about, you know, we’re looking at the income and the expenses and you know, that number kind of between them is, you know, that’s that’s the performance of the business, right?

00;55;11;25 – 00;55;38;19
Jordan
We’re going to that’s the value of the business. We’re going to base our valuation of the business on that number between income and expenses a lot of times. Right. But what you were saying is that I think translates probably I was going to say it like a 1 to 1 correlation, but probably even better than a 1 to 1 correlation is that I don’t think we think about a lot is the expectation versus where we come in versus those expectation.

00;55;38;28 – 00;55;45;22
Jordan
And that actually is the true value of the business. Right. It’s hard to quantify that.

00;55;45;22 – 00;55;46;16
Luke & Lee
It’s here.

00;55;46;21 – 00;55;47;13
Jordan
Yeah, yeah.

00;55;47;23 – 00;55;48;15
Luke & Lee
We did that.

00;55;49;11 – 00;55;49;22
Luke & Lee
Yeah.

00;55;49;27 – 00;56;02;24
Jordan
Yeah, right. And so if we can exceed those expectations, the more we can exceed those, the more value that we are providing in the business and the more valuable your business is.

00;56;03;03 – 00;56;17;28
Luke & Lee
You guys going to want to be in charge. Our customers, because if they go to the zombie mad down the street, that’s charging, you know, $0.15 a pound for self service and we charge $0.18 a pound. But that’s incredible value. Yeah.

00;56;18;20 – 00;56;35;02
Jordan
Absolutely. And I mean, I just feel like that that mindset shift for for me and probably for a lot of people listening right now, I think I think that’s worth every penny that we’re all paying to be listening to this episode right now and some.

00;56;35;02 – 00;56;35;04
Luke & Lee
You.

00;56;35;07 – 00;56;51;15
Jordan
Know, but generally, I mean, I think that’s a big shift. And we talk about like, hey, we’ve got to provide value. We got to I like framing it as providing value is just exceeding expectations, right? Like that’s what we mean when we say providing value. And I think a lot of times we have a hard time pinning that down.

00;56;52;10 – 00;57;13;18
Jordan
And and look, I love what you were saying about that is, hey, we look at everything like I even wrote it down. All caps underline everything, and you got to filter through, you know, the customer experience and also your staff experience. Right. And, you know, you mentioned things that probably a lot of us don’t think about, like, you know, the age back.

00;57;13;18 – 00;57;35;05
Jordan
How does it how does having the h-back serviced and cleaned, how does that provide value? Customers aren’t really going to see I mean, they’re going to feel it if your agency goes out. Yeah, yeah, everything. So I love that. I think that’s a great perspective shift. I think that’s a great way to frame up you know, how to how to increase the value of your business.

00;57;35;05 – 00;57;40;20
Jordan
And and also that that reflection of your business on, you know.

00;57;41;09 – 00;58;08;16
Luke & Lee
That steam that we talked about. There is no steam that we have not felt. Yeah, we have felt those oh, my goodness. This is this is bad. We we need to change something. But that that is, you have to hold yourself to that position and say, okay, how am I going to do this? And you strategize and yeah, you grow, you deliver more value for the customers at that location or wherever you’re delivering value.

00;58;08;18 – 00;58;24;21
Luke & Lee
And you keep on going like one of the stories I was looking at the other day, I called Lee. We were just going to kind of put lipstick and makeup on and I certainly rigor and to this place and go back with the new infrastructure and it’s going to cost more, you know, it’s just going to cost more.

00;58;24;21 – 00;58;47;15
Luke & Lee
But we can’t deliver the excellent customer experience for the next 20 years if we don’t make that decision now. And, you know, that’s just something I thought about. But yeah, all great, great stuff. I think it’s the wow factor when somebody walks into your store. I have friends call me. They’re like, Dude, I used your lot. Holy moly, you know?

00;58;47;15 – 00;58;57;13
Luke & Lee
And that’s the best. They’re always scared at first that, no, they didn’t jump on the car, just like, Are you the owner? I’m like, What kind of.

00;58;57;13 – 00;59;01;28
Luke & Lee
Question? Maybe that he’s the owner.

00;59;03;27 – 00;59;06;11
Jordan
Yeah. Let me let me give you the owner’s number here.

00;59;07;11 – 00;59;18;25
Luke & Lee
This I always tell my dogs, jump to me. I’ve got son’s name that we’re going to put his cell phone number and all are compliant like I private life I’m going.

00;59;19;09 – 00;59;19;11
Luke & Lee
To.

00;59;20;26 – 00;59;22;14
Jordan
Yeah that’s a lot of leverage you got there.

00;59;23;23 – 00;59;43;00
Luke & Lee
They are looking in the mirror and doing those things. It’s hard and like we said, we’re not immune to any of this. We’ve faced it all, you know, and we’re not perfect in it. Now we got stores. You’d probably walk in and say, But I’m working on all those things to make sure we’re delivering that excellent customer experience and that is consistent everywhere.

00;59;43;23 – 01;00;06;07
Luke & Lee
Oh yeah, that’s a huge one. But with consistency, I am a stickler for every hot water heater being the same. Every washer drains independently into a trough, every dryer that’s independently out of the roof. You know those things. These are best practices and they work really well, especially when you scale not going all the oh snap.

01;00;06;15 – 01;00;09;00
Luke & Lee
Oh you know best words.

01;00;09;05 – 01;00;13;09
Jordan
Listen, here’s here’s what’s happening right now is you’re like $100,000.

01;00;13;12 – 01;00;14;16
Luke & Lee
Yeah. You’re like.

01;00;14;27 – 01;00;18;16
Jordan
No coins. We have the best card system. You can’t have it.

01;00;19;24 – 01;00;20;05
Luke & Lee
Without.

01;00;21;08 – 01;00;24;27
Jordan
Even teasing us all with your card system for a year’s.

01;00;25;22 – 01;00;27;01
Luke & Lee
That that’s.

01;00;27;08 – 01;00;52;20
Luke & Lee
Out there. That’s awesome, man. Yeah, sure. Harness it, man. It’s all right. Like, if you go to Walmart and they’re doing something and they’re improving technology and you see it just say, how can I use this in my life? And, you know, the mentality that our customers as laundry customers are smart enough or are intelligent, that is so far from the truth, that is just so far.

01;00;52;21 – 01;01;13;27
Luke & Lee
They’re so appreciative when you bring in the technology because they’re like, wow, you valued me enough to to put this here. Yeah, but then technology accomplishes a goal that’s extremely important and that’s reducing the amount of work that your customer has to do to leave satisfied. So when they come in, their arms in our industry are full of dirty laundry.

01;01;14;04 – 01;01;38;03
Luke & Lee
And if you create all this extra work that your customers have to do to leave with partially clean clothes don’t because your machines aren’t working well, they’re not going to be happy. But if you reduce the amount of work that people have to exercise to achieve the goal of leaving with clean laundry, there you go. You created a lot of value.

01;01;38;03 – 01;01;46;04
Luke & Lee
I think we always look at it as benefit us and we just need to make sure we look at it as a benefit to our primary customers and.

01;01;47;18 – 01;02;11;00
Jordan
Yeah, I mean, I just li I wrote that quote. I think that’s a great I mean, you said it in the context of technology, which obviously it applies there. But I think even if your your entire business plan was to reduce the amount of work your customer has to do to leave satisfied if that was your business plan and what you filtered things through, I mean, you’re going to have a successful business, right?

01;02;11;08 – 01;02;26;25
Luke & Lee
And the bottom line is going to take care of itself. If you treat your customers as your primary customer, you’re paying customers as your primary customer. And just ask yourself, how can I serve these people with excellence? Yeah, you can figure it out and you’re going to be successful.

01;02;27;29 – 01;02;51;25
Jordan
Awesome. Well, I know we could go all day long, but can we just leave with this mass one more? Well, a couple more question, but one more laundromat related question. I guess. Listen, you guys are guys are killing it. You’re doing it with great energy. You’re doing it with great hearts. You’re you know, you’re you’re trying to serve your customers.

01;02;51;25 – 01;03;17;13
Jordan
You’re trying to serve this industry and a whole lot of different ways. By the way, I saw you guys just won a pretty, pretty awesome award, so congrats on that for for all the hard work you guys do in the industry. Big, big deal. Can you leave us with some of your top keys to success just in business and or in life, even.

01;03;18;19 – 01;03;51;07
Luke & Lee
Number that comes to mind is, is know whom you serve. Like that is a very proverbial it’s easy and that is a good starting place to know who it is. You exist to serve and to make decisions based on that question. If you’re in this for for self service, meaning serving your self, you will face really difficult challenges.

01;03;52;02 – 01;04;27;15
Luke & Lee
But if you are in this to serve the people who show up to your business every day to accomplish a task, and you do that with excellence, you will succeed. Yes, the price of natural gas is going to go up and down. Yes, people are going to quit. People are going to cause problems in your laundromats. But if your objective is to treat these people with respect and kindness and know that you will continue to serve those people with excellence no matter who walks through the door, everything else will will take care of itself.

01;04;29;10 – 01;04;49;07
Luke & Lee
So I just what comes to mind for me is who you will serve. You’re always thinking out loud, which is the greatest gap in the world between knowing and doing. We know we need to hold the door for the old lady. We know we need to stop and help that person with the tire on the side of the road, if that’s what they need and then it if you don’t know it.

01;04;49;07 – 01;05;12;13
Luke & Lee
Learner Yeah, yeah. And so advice is be present where you are as owners. I feel like we come in our stores a lot of times and we don’t engage customers, you know, you don’t engage your staff, you talk to them about life, get to know, you know, the ins and outs of their life. And it’s not going to be easy, you know, getting involved in other people’s life.

01;05;12;13 – 01;05;36;09
Luke & Lee
Is it easy getting involved in homeless life isn’t easy, but it’s so worth, you know, and you may not get that are monetarily on it, but man, you’re going to get to our end. You might say, well, I can’t help. So many people. Well, just how long. Start with one start, one I time. And then secondly is you don’t land at the top of the mountain, you know, you do not land on the top of the mountain.

01;05;36;27 – 01;06;02;14
Luke & Lee
And it’s a climb. And the greater, you know, you’re magnified as a person. You know, the harder it it’s it’s not there’s no yeah, there’s no. What do you always say about the ball? So the concept of, you know, the snowball effect, I think a lot of times we see the snowball starting small at the top and rolling down the hill because of gravity.

01;06;02;25 – 01;06;28;20
Luke & Lee
But as a business owners, as just people who are working ourselves through like we are starting at the bottom of the mountain with a very small snowball and we are slowly pushing up that mountain, fighting gravity because it takes work. And before you know it, you’re at the top of the mountain with that giant snowball because it took work to get there wherever there happens to be for you.

01;06;28;26 – 01;06;39;11
Luke & Lee
And when we’re there, we always say we’re going to get there. And I realized it’s a circle, so I keep my NASCAR corner and they don’t have a finish line.

01;06;39;11 – 01;06;41;28
Jordan
Right. There is a moving target for sure. Yeah.

01;06;41;28 – 01;06;42;05
Luke & Lee
Yeah.

01;06;43;13 – 01;07;06;24
Luke & Lee
And lastly, it is scripture faithful with the small hill trust. You would be great, you know, if you’ve got $10,000. So now I know Landry’s Faith School with that trust you read the great if you’ve got one, two, three, ten Landry’s now be faithful with that trust you with the grace. Yeah, that’s all that is comes my son.

01;07;06;24 – 01;07;33;00
Luke & Lee
And one other thing I want to mention, I want to get to one without saying is that we points in your business are magnified at scale. So that’s just what’s so important to really be honest with yourself with that one, two or three locations before you go to four or five, six week points are at scale. Our weak points are magnified at scale.

01;07;33;04 – 01;07;42;02
Luke & Lee
So if anything you’re like, Well, that’s a small problem, we’ll just keep doing it. Well, you tend to. That’s that problem and you have some issues.

01;07;42;29 – 01;07;56;14
Jordan
Yeah, absolutely. And I mean, and that, you know, talk about the downhill snowball, also the weak points that snowball does roll downhill. Right. And become it become bigger if it’s not addressed you know addresses.

01;07;57;01 – 01;07;57;15
Luke & Lee
Yeah.

01;07;57;28 – 01;08;20;25
Jordan
Sadly, the bad things roll downhill and the the good things you have to roll it uphill. I don’t know how that happened, but I do. Well, guys, this has been awesome. I got a couple of quick questions for you before I let you go. But number one, I just want to remind everybody, if you didn’t do it earlier, shame on you.

01;08;20;25 – 01;08;47;27
Jordan
But go subscribe to the Will for Brothers podcast. I’m pretty sure you guys are on all podcasting, right? Yeah. So make sure you go subscribe to that. Check out their episodes. They referenced a few specific ones throughout this thing and they have even more and really good stuff. You can tell I, I took a couple of pages of notes and I always when I do these interviews, I write down quotes and usually, you know, there’s, you know, or three good quotes I wrote down.

01;08;47;27 – 01;09;15;22
Jordan
I have one, two, three, four, five, six, seven, eight, nine, ten, 11, 12 quotes I wrote down just from this relatively short podcast interview. So a lot of a lot of good stuff. So go check out the Little Four Brothers podcast for more. I want to bring up too because I again, my whole mission, my whole goal is to, yes, help educate people to get into this business, to serve their communities well and also to help them achieve their goals.

01;09;15;29 – 01;09;51;26
Jordan
But also put them in touch with resources, tools, things that can help them succeed, whether, you know, whether we’re creating it or not, it doesn’t matter to me. What matters to me is we’re making a difference through, you know, and again, like you guys, the vehicle happens to be laundromats right now. But I wanted to bring up and you guys didn’t ask me to do this, but I want to bring up you guys have started doing these boot camps where you’re bringing people to yourselves, to your businesses and and, you know, doling out the wisdom and showing them operations and introducing to your teams and all that stuff.

01;09;51;26 – 01;10;00;08
Jordan
Can you just talk about what that is real quick? And then I want to talk about that from my perspective after you talk about what those boot camps are.

01;10;00;23 – 01;10;36;20
Luke & Lee
Yeah, definitely. So it evolved out of our to serve laundromat operators throughout the country, maybe throughout the world potentially getting into this business, you risk losing a lot of money because the system is not set up to ensure that you are successful. So our heart is making sure that as you enter business or you grow your current business, that you do it in a way that allows you to save time and money and to serve your customers with excellence.

01;10;37;14 – 01;11;11;10
Luke & Lee
So any value that we can create there, we’re so grateful to be able to do that. And in trying craft how best Luke and I can do that together, we decided that one really neat way of doing it would be to bring people into the triangle where we’re located in Raleigh, North Carolina, and allow them to see how our operations work, to just see what it looks like to have a few stores within a market to make sure that we are serving well, that market to relate to them.

01;11;11;10 – 01;11;36;28
Luke & Lee
Some of the best practices, the wisdom the practical stuff that we’ve learned in our, you know, ten, 15 years of doing this and we’re not afraid at all to share that information. Fortunately, our industry is set up so that we don’t think that somebody is going to come in and try to eat us. But if they do, we’re prepared for that, too.

01;11;37;26 – 01;12;01;11
Luke & Lee
Our goal is just to continue to share wisdom with others and make sure that as they enter this incredible industry that they are well-educated and have a good plan to be successful. Absolutely. I think just bringing them here, we get a lot of requests for people to come down. We’ve had some people come down and we just wanted to.

01;12;01;21 – 01;12;01;28
Luke & Lee
Kind of.

01;12;01;28 – 01;12;23;28
Luke & Lee
Prioritize our time this week, that week and put this together to benefit. Just like you’re doing. Jordan is a resource for laundry owners and potential laundry owners. Why would you bring them in to where you do it? Because we can share. Well, it’s easy to talk about things from a stage, but we’re going to go and show you the best pipes.

01;12;23;28 – 01;12;53;18
Luke & Lee
We’re going to show you the drain, Charles. We’re going to show you our staff, our floors, all of those things. Not for you to copy them, but for you to be inspired and for you to avoid catastrophes. And for for some of these items, many are multi several dozen stores common so they can continue to scale without becoming enslaved to their business and put in some operational efficiencies that allow us to do a podcast while also dozens of stores.

01;12;54;04 – 01;13;13;25
Luke & Lee
So that’s kind of where it was born out of it and we’re excited. Our first one, I was nervous to launch it in September, just kind of put it out there. So few people and it filled out really quick. So our September bootcamp is full, but we’ve got our April 25th through 28 boot boot camp that is open right now.

01;13;14;08 – 01;13;36;25
Luke & Lee
And so you can relate that you can register for that. Thank you for the for the pitch there. Jordan on that. But we’re we’re really wanting to help people with that. You can, you know, check us out everything we got going on at the Wilson brothers dot com, we’ve got a number you can call. We’ve hired somebody to talk to people when they call in.

01;13;37;28 – 01;14;12;26
Luke & Lee
Yeah. And we joke, you know, the cost is about equivalent to one £30 washer. And so if you come and we teach you something about just equipment purchases and utilization and we save you from buying one £30 washer that you don’t need, you have paid for your experience. So that that’s our goal. That’s, that’s always the bare minimum to make sure that we have a floor and then create value for those owners on top of that.

01;14;13;27 – 01;14;14;09
Luke & Lee
Yes.

01;14;14;16 – 01;14;22;17
Jordan
Who who’s this? Who’s this for? Is this for the person getting into the industry? Is this for the person who’s already in the industry? Is it for either? Both.

01;14;22;26 – 01;14;38;16
Luke & Lee
It’s probably more geared towards the person who’s already in the industry and they’re looking to scale things or they’re looking to brand or expand or get in and do that quickly. You know, if your goal is, well, I’d like to buy three or four stores within the first.

01;14;38;29 – 01;14;39;11
Luke & Lee
One more.

01;14;39;11 – 01;14;59;12
Luke & Lee
Months. Yeah. Then this just would be great. One of the cool things about working with most store owners is when we teach an owner and he implement signs, it doesn’t, our staff members and thousands of the customers which we really like, you know, the potential back of something that you do. I know you felt it Jordan, by helping somebody out a few.

01;14;59;12 – 01;15;20;22
Luke & Lee
And that just has a trickle down effect. You know, I’ve seen it with guys I’ve worked with who borrowed laundries across the country, and it’s just really fulfilling to, you know, you change your part of the community. We’re we’re wanting to give $1,000,000 of value for the for the price. You know, if you can’t justify the price, give our number a call.

01;15;20;22 – 01;15;40;07
Luke & Lee
And if that’s what you’re concerned about, this is it for you, you know? But even if we talk somebody, Adam, avoiding the industry, you know, with the boot camp just to see really what a laundromat business looks like because some people do not want to do many do not want to do what I do on a regular basis.

01;15;40;20 – 01;16;03;01
Luke & Lee
And of course there’s things I can hire out and I could leave tomorrow for a few months and things would be fine. But that’s just not what I choose to do right now because I love it and get to where we’re at. But yeah, come down, come join us. We’ve also got his watch Laundromat resource. I mean, every episode of these things are free to you guys and watch the will of the brothers every episode.

01;16;03;02 – 01;16;23;09
Luke & Lee
These things are great. There’s so much information out there. Utilize all that and if you want more, you want that one on one conversation with Lena for the boot camp. That’s why we brought it. I get a lot of direct messages. Hey, can you help me? I love those messages, but there’s simply just not enough time to answer all of this.

01;16;23;09 – 01;16;25;13
Luke & Lee
And I know you can relate to it as well.

01;16;26;12 – 01;16;47;22
Jordan
Yeah, absolutely. And You know, I would just say, you know, go back to your your quote that you have brought out a couple of times today and you brought out the first time you’re on. You know, the biggest gap in the world is between knowing and doing right. And so, yes, I listen to all the podcasts or watch all the podcasts, their podcast, my podcast go, you know, do all your research and everything.

01;16;47;22 – 01;17;19;02
Jordan
But when you’re ready to start doing, you know, start doing, you’ll have the information you need to go do. But if you’re looking to kind of avoid mistakes, optimize things the right way, if you’re looking to scale faster, you’re looking to move faster. You know, something like this boot camp is is killer. And I’ll just say just as a little, little plug for the boot camp is, you know, I have an investment fund diligence capital investments and I partner with Ross Dodds and and Michael Ambrose on that.

01;17;19;02 – 01;17;40;25
Jordan
And I know Michael and Ross actually went out there to go check out your operations sort of boot camp style a while back. So even, you know, we’re we’re, you know, we’re utilizing the boot camp before there was a boot camp, you know, for for similar reasons because we’re, you know, we’re looking to scale fast. We want to see how you guys are set things up and helps us shortcut things.

01;17;40;25 – 01;18;01;06
Jordan
So that’s a that’s my little plug for, you know, and again, I think, you know, my mindset mindsets changed from when I first got in the business. I got slapped around a little bit, you know, when I got in the business and I really just learned the value of not having to learn lessons yourself because it hurts when you when you get smacked around, right?

01;18;01;06 – 01;18;18;28
Jordan
So somebody else has already gotten smacked around. Somebody else has already gone through the hard work of learning some things. Why don’t you just, you know, let them teach you so you don’t have to get smarter around. So. Yeah, so make sure you go check out the boot camp will if your brothers out come. I’ll put a link to that.

01;18;18;28 – 01;18;37;01
Jordan
Everything that we’ve talked about, everything will be in the show notes. A lot of my resource accounts are show 100 and also if you’re on YouTube, it’ll be down below in the description. Luke You mind if I, if I drop a link to your Instagram there? Because I know you’re always on that.

01;18;37;02 – 01;18;58;14
Luke & Lee
Then I’m an open book man on Transparent. Yeah, yeah. You guys follow along with the Will for brothers. It’s not just Laundromat. You know, we try to share on life leadership and laundromat. So and same with with my personal stuff. There are a lot of a lot of just daily encouragement. So is there love for you guys to follow.

01;18;59;04 – 01;19;21;23
Jordan
Well, guys, you rock you guys are killing it, obviously in the in the industry, but you’re killing it in life, man. I love what you guys are doing. I love the the spirit and the heart behind everything that you guys are doing, whether that’s, you know, in in the communities in North Carolina there or worldwide in in this industry and beyond even so.

01;19;22;06 – 01;19;32;02
Jordan
Thank you, guys for joining me for show 100 tons and tons of really great stuff really really appreciate it and man can’t wait to see you guys.

01;19;32;03 – 01;19;59;14
Luke & Lee
We want to we want to turn this and talk about Jordan for a minute. Make sure that you get your membership related to that resource there. Jordan has worked tirelessly to create this community is on his hundred. We thank him. Jordan, we thank you for what you’ve done. It’s incredible. And we can look at picture right now of your hundreds, but take time to watch the video.

01;19;59;28 – 01;20;29;20
Luke & Lee
That’s what I always say about somebody life. If I see him on a mountaintop in a picture, I wanna see the video now because from the beginning. Yeah and I love I’ve been able to watch that video and I know Jordan just like us building our businesses it took a ton of work. And also now you’re just at the beginning and being on 100th episode, man, we are an honor and we just thank you for what you’ve done for the industry and what you’re continuing to do and just how you’re using the skills that God’s given you.

01;20;29;27 – 01;20;36;27
Luke & Lee
And I just encourage everybody out there, you’ve got something and you go out and and use that, you know.

01;20;37;27 – 01;21;04;12
Jordan
Well, thank you, guys. Really, really appreciate it. And yeah, I love that those parting words, you’ve got something in you, you know, go out and use it. And again, got 100 episodes here. You got I think you said 28 episodes on the Will for Brothers podcast, you know, but then go do something. Don’t get caught up in all of this, you know, just like Luke said, you got something and you go out and use it now and do with it, right?

01;21;04;12 – 01;21;22;28
Jordan
Create that, create that value between, you know, expectation and what you actually offer. And, and go see far that takes you in life. So, guys, appreciate you so much. Thank you again for joining me. Such a huge honor to have you guys on with me. And let’s hang out again soon, huh.

01;21;23;05 – 01;21;26;04
Luke & Lee
Yes, they said here’s to 100 more.

01;21;26;07 – 01;21;26;28
Luke & Lee
Yeah.

01;21;27;21 – 01;21;32;23
Jordan
That sounds like a lot of work now. I’m looking forward to it. Thanks, guys.

01;21;33;01 – 01;21;33;27
Luke & Lee
See you around my daughter.

01;21;34;02 – 01;21;53;29
Jordan
All right. I hope you guys love that episode of Luke and Leah. Go check out their podcast, The Williford Brothers. They got some great stuff going on over there every episode. This one is no exception. I want you to pick one thing, put it into action today, and I just actually want to share a quote that I feel like is fitting for episode 100, and it’s fitting for so many of us in our journey.

01;21;54;19 – 01;22;17;07
Jordan
I think Lee said it. Maybe Luke, I can’t remember which one was said it now, but I thought it was a great quote. And it’s this You don’t land at the top of the mountain. All right. So wherever you’re in your journey, hey, just realize it’s a journey. And we’re going to be climbing that mountain, trying to achieve our goals, achieve that financial freedom.

01;22;18;09 – 01;22;42;20
Jordan
You know, quit your to five, whatever it is that you have in mind with laundromats, they can get you there. But it is a mountain that you have to climb and you don’t land at the top. It just feels fitting. As I met Episode 100 for myself and looking to where I want to go with a lot of my resource and how I can better help and better serve this industry.

01;22;43;10 – 01;23;05;17
Jordan
Man Not at the top of the mountain. So I’ve got a long way to go. So let’s keep plugging along. I’ll keep plugging along over here. You keep plugging along in your laundromat journey and we will continue to get together here on the podcast or on the webinars or on YouTube or on the website, on the forums where ever we get together, that’s where we’ll be, I guess.

01;23;05;27 – 01;23;10;01
Jordan
All right. We’ll see you next for episode one. Oh one.

01;23;10;02 – 01;23;30;13
Luke & Lee
Piece.