How to Grow Your Laundromat Business

This is a sponsored post by Cents. Find out what Cents can do for your laundry business here. All reviews and opinions expressed in this post are based on my personal view.

How to Grow Your Laundromat Business

If you’re looking for ways to expand your laundromat business, you’re in luck. There are several different strategies you can use to grow your business and increase profits. In this blog post, we will explore some of the most popular methods for expanding your laundromat business. We will discuss adding more locations, adding additional services, expanding into new markets, and more. So whether you’re just starting or you’ve been in the business for a while, read on for some valuable tips!

Adding Additional Services

If you want to expand your laundromat business, consider adding additional services. Adding additional services is not only a great way to stand out against your competitors but also a great way to offer more convenience and service to your customers. A few of the more popular services include:

  • Wash-Dry-Fold
  • Pick-up and Delivery
  • Hybrid Laundromat (adding a Cafe, Bakery, Bar, etc.)
  • Convenience Store
  • Vending Machines

Adding these services can help you attract more customers and boost profits. Offering more convenience and options for your customers can improve your customer loyalty.

Additional services could lead to hiring more staff to handle the additional demands these services bring, so make sure you do your due diligence when considering any service additions. While these services can add more revenue to your business, they will require more work on your part to keep everything running smoothly and efficiently.

Additional Locations

Another great way to expand your laundromat business is by expanding your market. This can be done by opening new locations across town, in other cities or even in other states. If you’re looking to open a new location, there are a few things to keep in mind:

  • Finding the right location is key. Look for the right demographics for a laundromat, such as lower-middle-class apartment areas.
  • Make sure you have the right equipment. You’ll need to find commercial washers and dryers that can handle the volume of laundry you’re expecting.
  • Training your staff is essential. They will need to be able to provide excellent customer service and help customers with any questions they may have, especially if you are unavailable for this location.

Opening a new location can be a great way to grow your business. Just make sure you do your research and plan!

Technology

Look to use technology to help with the management of your laundromat business. Laundromat technology has come a long way in the past few years and it is making a huge difference in the way that laundromat owners can run their stores. There are now software programs that can help with scheduling, payments, inventory, and even marketing.

One of the best platforms out there is Cents. With tons of features such as:

  • Advanced Point of Sale
  • Business Management
  • Machine Integration
  • Pickup and Delivery

You can increase the efficiency of your laundromat with a system like Cents, making it easier to implement additional services, open new locations or bring on more staff to help with the management of your business. These systems are user-friendly and provide an extra level of convenience to the owner but also the customers.

If you don’t want to integrate a full system like Cents, there are other options as well. Adding just a card payment system can be a great way to attract and retain customers. There are pros and cons of card payment systems but for many locations, the added level of convenience for your customers can have a positive effect on customer loyalty.

Marketing

Make sure you are marketing your laundromat business well. This is especially important if you are expanding into new markets or locations, or adding new services to your business. You need to let people know you exist and that you offer a great service! There are many ways to market your business. You can use traditional methods such as print ads, flyers, and postcards or you can use more modern methods such as social media, email marketing, and even text message marketing.

There are several ways to market your laundromat business. The important thing is to find the right mix of marketing strategies that work for you and your business. Try a few different things and see what brings in the best results. Then, you can focus your efforts on those strategies that are giving you the best return on investment.

Digital Presence

This section ties closely to the marketing section. Having an online presence for your laundromat business is essential in today’s age. With so many people using the internet for their shopping and research needs, you need to make sure your business is easily found online.

There are a number of ways to get an online presence for your business. You can start by creating a website for your laundromat. This website can include information about your business, your locations, your services, and even some coupons or discounts to attract new customers.

In addition to having a website, you should also make sure you are listed in all of the major online directories. This includes Google My Business, Yelp, and Bing Places for Business. These online directories will help your laundromat business show up when people are searching for laundromats in your area.

Another great way to get an online presence is to create social media accounts for your business. Facebook, Twitter, and Instagram are all great platforms to use to connect with potential and current customers. You can use these platforms to promote special offers, share news and updates about your business, and even answer customer questions.

You can manage your social media marketing strategy yourself, of course, but you can also outsource your laundromat’s social media marketing to Centers Social. They specialize in social media marketing for laundromats! Even better, they offer a generous discount for the Laundromat Resource Pro Community far exceeding the investment to join! Check out Centers Social’s offer to the Pro Community!

Interview with Social Media Expert Brittany Centers

Making sure your laundromat business has a strong online presence is essential in today’s age. By taking the time to create a website, list your business in online directories, and create social media accounts, you can ensure that potential customers can easily find and learn about your business.

If your laundromat does not have a digital presence yet, we highly suggest you get one. If you need help doing so, Laundromat Resource can help. Laundromat Resource Marketing will help you get a digital presence online so you can be found by new customers.

Conclusion

Expanding your laundromat business can be a great way to increase profits and bring in more customers. If you’re looking to expand your laundromat business, Laundromat Resource can help. Check out all our resources, including our forums, and see how others are expanding their businesses. 

If you haven’t taken a look at our Laundromat Resource Pro Community and all that comes with it, check it out. The Pro Community get access to a ton of tools and videos that are essential when looking to expand your business, including over $2,500 in partner discounts, and counting!

In what ways are you looking to expand your laundromat business? Let us know in the forums!

Learn more about the laundromat industry from the people who are doing it the best! Join us for one of our in-person or virtual events!

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For Laundromat Owners.

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