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There are a few key aspects that can help improve your logo design. First, it is important to keep simplicity in mind – the best logo is one that is easy to remember and perceive. You need to think carefully about the shape, color, and font. When I created a logo for my company, I used approaches from popular guides, such as turbologo guide 2024. This resource offers good practices for those new to design. It’s important that the logo be adaptable, meaning it looks good in both large and small formats. It is also worth considering uniqueness – the logo should not be similar to others, otherwise its individuality will be lost. An interesting tool is the use of symbols and associations with your brand, this helps not only to enhance visual appeal but also makes the logo more meaningful.