I am a company manager, and we are constantly faced with the task of improving the quality of customer service. Recently, I heard about cloud call center software and wondered: what are their advantages and why are modern companies switching to such solutions? How much does it really help to optimize processes and improve productivity? After all, it’s important not just to implement technology, but to achieve real results: to reduce customer waiting time, improve customer experience, and at the same time not to overload the team. If someone is already using such platforms, tell us how it works in practice. Maybe there are specific tips or resources to help you understand? I’d like to understand the pros and cons so I can make an informed decision.