Offering a laundry pick-up and delivery business is one of the best ways for a laundromat owner to expand their radius of influence, scale their business up, and increase revenue. With high margins and big revenue gains to be had, adding a laundry pick-up and delivery service to your laundromat could be a game-changer. Be acquiring new customers and scaling up your business can be a challenge. Here are 3 proven ways to increase your customer base and scale up your business.
If you’re starting from scratch, here’s a blog post that will tell you how to start a laundry pick-up and delivery business from scratch. It might also be beneficial to watch the video below to learn about the whole laundry pick-up and delivery process from start to finish.
Once you have the basics down, you’re ready to start scaling up your laundry pick-up and delivery business. Let’s look at 3 proven ways to add more customers to your database.
It goes without saying that it is more important than ever that every business has a strong online presence. Laundromats are no exception, especially if you’re going to run a pick-up and delivery service. You’ll need a way for customers to find you online and to be able to place a laundry pick-up order online.
Ways to reach potential customers online fall into two categories:
Here are 3 places to ensure your laundromat and laundry pick-up and delivery can be found online organically.
You can opt to build your own website. We put together a comprehensive tutorial to show you exactly how to build your own laundromat website. Or, if you prefer to have it built for you, check out Laundromat Resource Marketing and ask to see some example websites we’ve built for clients.
When growing your laundry pick-up and delivery service, make sure your software can integrate seamlessly with your website. Software such as Cents can help you convert website visitors into paying customers right from your website.
Here are the two most effective places that we at Laundromat Resource Marketing suggest paying for customers online through advertising.
The second effective way to scale your laundry pick-up and delivery business is to recruit your customers to be your ambassadors and salespeople. You can do this by having them “work” for you both in-person and online. Here are a couple of ideas on how to do that.
Effective usage of promotions can help you hook new customers and break them of the habit of doing their laundry however they currently do it. Giving an initial discount or offering extra perks such as free upgrades to higher quality detergents can help incentivize potential customers to give you a try. Incentivizing utilization of your services on slower days can turn those slow days into some of your busiest by attracting new customers willing to try your service when it’s cheaper.
The sky is the limit on what promotions you can use to hook customers. Be creative and try to make an irresistible offer to make it a no-brainer to give you a try.
The one caveat to all of this helping you scale your laundry pick-up and delivery business is that once you do get a customer to try you out, you need to deliver a great experience for them to keep them coming back. Don’t put in the time, effort, and money it takes to get a new customer only to lose them to bad service or poor systems. Utilize a great software system like Cents to ensure your customers have the best experience every time. That is the true secret to successfully scaling your laundry pick-up and delivery business!
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